Are you prepared to get the most out of the yearly holiday rush? Your holiday marketing ideas for your handmade business should capitalize on the amount of shopping your customers are planning on doing this time of year. Here are five actionable steps you can take right away to get your craft business ready for […]
Yes, I know our halloween and fall decorations are still up, but now is the perfect time to create your holiday email campaigns. Your unique, handcrafted products make thoughtful gifts, and email marketing is an essential tool to reach your audience. However, there are some do’s and don’ts to keep in mind to make your […]
You know you should be using Pinterest for business, but you’re not sure how to get started? If you’re looking to boost your online presence and drive more traffic to your products, you’re in the right place. Pinterest is a goldmine for product-based businesses, and I’m here to walk you through the first steps of […]
Since launching the Get Online, Grow Online course in 2020 (now called the Marketing School for Makers), I’ve had hundreds of craftspeople join the community. These makers are building sustainable, profitable businesses and I am so proud of them. As I open the doors again tomorrow (9/11/23), I thought some student testimonials could help you […]
Flash back: three years ago. We’re in the throws of the pandemic. People are baking bread, taking walks in their neighborhoods, and wiping down the groceries. (SO GLAD that’s over!) And as we know, people were NOT going to craft shows or stores in general. As a seasoned handmade business owner, I thanked my past […]
Hey there, creative friends! Today, we’re diving into the world of branding 101. We’ll be exploring why branding is essential for small creative businesses. Plus, we’ll discover how you can make your shop stick in the minds of your customers, like the aroma of freshly baked cookies! Let’s get started! Branding 101 – Way Beyond […]
Whether you’re a seasoned craft show veteran or preparing for your very first event, one thing is clear: effective marketing is the key to success. To ensure you make the most of this opportunity, I’ve got the ultimate marketing checklist to follow. Craft shows present an incredible opportunity to showcase your unique creations to a […]
In today’s digital world, email remains a powerful tool for connecting with your audience, building relationships, and driving sales. Email marketing plays a pivotal role in the success of online businesses. It provides a direct and personal way to communicate with customers. Let’s dive in and unlock the potential of your handmade business! Building a […]
Are you ready to take your craft business to the next level? Get ready, maker friends, because we’re about to unleash the power of SEO on Shopify! ? In this exciting guide, we’ll dive headfirst into the wonderful world of search engine optimization (SEO) and show you how it can work wonders for your Shopify […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
