Tips and tricks for makers and articles full of handmade business how-tos!

Welcome to the Bloom blog

from pastime to profit how to make money as a maker
Starting Your Business

If crafting, tinkering, and building bring you joy, then you, my friend, are a maker! But what if you could turn that passion into, well, some sweet, sweet cash? Buckle up, because we’re about to transform your pastime into a money-making machine (pun intended). The world craves unique, handcrafted goods. From funky jewelry to custom […]

From Pastime to Payday – How to Make Money as a Maker

Does Your About Me Page Help or Hurt Your Business?
Starting Your Business

As a handmade business owner stepping into the bustling world of e-commerce, your “About Me” page is not just a formality—it’s a pivotal component of your online presence. Often overlooked, this section of your website holds the power to either forge a strong connection with potential customers or leave them feeling a bit “meh”. Let’s […]

Does Your About Me Page Help or Hurt Your Business?

Selling Handmade Items Online? Avoid These Biggest Mistakes!
Starting Your Business

So you’ve decided to take the plunge and start selling handmade items online to share your talent with the world. Congratulations on taking that leap of faith! Selling your handmade creations online can be an incredibly rewarding endeavor, allowing you to turn your passion into a thriving business. However, as with any new adventure, there […]

Selling Handmade Items Online? Avoid These Biggest Mistakes!

A Handmade Business Owner's Guide to Rocking Q1 2024
Organization, Starting Your Business

Hey there, amazing crafters and creators! Today we’re diving into some fantastic strategies to prepare your handmade business for Q1 2024. If you’re a new player in the online business world, don’t worry—I’ve got your back! These are some simple steps you can take now that will help you ROCK the beginning of the new […]

A Handmade Business Owner’s Guide to Rocking Q1 2024

crafting the perfect product page for handmade businesses
Starting Your Business

As a business coach with a focus on helping handmade businesses thrive online, I understand the importance of a well-optimized product page. So, let’s get started on this journey to create the perfect product page that captivates your customers. Product pages are the digital storefronts for your handmade treasures. Think of them as the first […]

Crafting the Perfect Product Page for Your Handmade Business

How to price your products without fear
Growing Your Business, Starting Your Business

Hey there, crafty friends! Today we’re diving into a topic that can sometimes make even the most seasoned artisans break into a sweat: how to price your products. But fear not, because I’m here to guide you through the process with confidence and ease. Why Pricing Matters Before we get into the nitty-gritty, let’s take […]

How To Price Your Products Without Fear

online selling must-haves for makers
Starting Your Business

If your goal is to start a craft business this year or next, then you are in the right place!  MY goal is to help you get that craft business started. As a jewelry business owner, I have experienced the life-changing process of working for myself. I built my business from the ground up and […]

Start a Craft Business This Year

student testimonials for the Marketing School for Makers
Growing Your Business, Marketing, Starting Your Business

Since launching the Get Online, Grow Online course in 2020 (now called the Marketing School for Makers), I’ve had hundreds of craftspeople join the community. These makers are building sustainable, profitable businesses and I am so proud of them. As I open the doors again tomorrow (9/11/23), I thought some student testimonials could help you […]

Student Testimonials for The Marketing School for Makers

All about the marketing school for makers

Flash back: three years ago. We’re in the throws of the pandemic. People are baking bread, taking walks in their neighborhoods, and wiping down the groceries. (SO GLAD that’s over!) And as we know, people were NOT going to craft shows or stores in general.  As a seasoned handmade business owner, I thanked my past […]

The Marketing School for Makers Fall 2023

branding 101 how to make your shop unforgettable
Marketing, Starting Your Business

Hey there, creative friends! Today, we’re diving into the world of branding 101. We’ll be exploring why branding is essential for small creative businesses. Plus, we’ll discover how you can make your shop stick in the minds of your customers, like the aroma of freshly baked cookies! Let’s get started! Branding 101 – Way Beyond […]

Branding 101: How to Make Your Shop Unforgettable

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.