So you’ve decided to take the plunge and start selling handmade items online to share your talent with the world. Congratulations on taking that leap of faith! Selling your handmade creations online can be an incredibly rewarding endeavor, allowing you to turn your passion into a thriving business. However, as with any new adventure, there […]
Hey there, amazing crafters and creators! Today we’re diving into some fantastic strategies to prepare your handmade business for Q1 2024. If you’re a new player in the online business world, don’t worry—I’ve got your back! These are some simple steps you can take now that will help you ROCK the beginning of the new […]
As a business coach with a focus on helping handmade businesses thrive online, I understand the importance of a well-optimized product page. So, let’s get started on this journey to create the perfect product page that captivates your customers. Product pages are the digital storefronts for your handmade treasures. Think of them as the first […]
Hey there, crafty friends! Today we’re diving into a topic that can sometimes make even the most seasoned artisans break into a sweat: how to price your products. But fear not, because I’m here to guide you through the process with confidence and ease. Why Pricing Matters Before we get into the nitty-gritty, let’s take […]
Since launching the Get Online, Grow Online course in 2020 (now called the Marketing School for Makers), I’ve had hundreds of craftspeople join the community. These makers are building sustainable, profitable businesses and I am so proud of them. As I open the doors again tomorrow (9/11/23), I thought some student testimonials could help you […]
Flash back: three years ago. We’re in the throws of the pandemic. People are baking bread, taking walks in their neighborhoods, and wiping down the groceries. (SO GLAD that’s over!) And as we know, people were NOT going to craft shows or stores in general. As a seasoned handmade business owner, I thanked my past […]
Hey there, creative friends! Today, we’re diving into the world of branding 101. We’ll be exploring why branding is essential for small creative businesses. Plus, we’ll discover how you can make your shop stick in the minds of your customers, like the aroma of freshly baked cookies! Let’s get started! Branding 101 – Way Beyond […]
Picture this: you’re a wizard with yarn, a maestro of paper crafts, or a master of woodworking. Your creations are nothing short of magical, and your passion shines through every stitch, cut, and carve. But, with countless shops popping up like mushrooms after rain, how can you ensure your online store isn’t lost in the […]
We’re halfway through our “Christmas in July” series! How is it going so far? Today we’ll discuss starting (or improving) your online store. Last week we went over making plans for the holidays. Week 1 was all about reviewing your past performance. Be sure to read those articles to get ready to ROCK this year’s […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
