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Hi! I’m Lucy.
Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
We are in the thick of it, friends! The holiday season is here, and with it comes the highs and lows of selling your handmade creations to a bevy of friends and customers. While things are in full swing, there are a few fun additions to your holiday marketing strategies that could boost your sales even higher!
Here’s a quick list of last minute marketing moves that you can try if you’re looking for a blizzard of customers and sales.
Ho ho ho – let’s go!
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
Flash sales are a tried-and-tested method, but adding a unique twist can amplify their impact.
Consider organizing a ‘Mystery Box’ sale, where customers receive a curated selection of your products at a discounted price.
This element of surprise adds excitement and entices customers to explore your offerings more eagerly.
Partnering with other local artisans or businesses can be mutually beneficial. Create exclusive bundles that combine products from different businesses.
This not only expands your reach but also fosters a sense of community among local makers, appealing to customers who value supporting local ventures.
Curating personalized gift guides based on various interests or personas is a thoughtful approach.
Showcase how your products cater to different categories, such as ‘Gifts for the Eco-conscious’ or ‘Luxurious Treats for Self-Care Enthusiasts.’
This tailored approach helps customers find the perfect gifts easily.
Hosting live shopping events can be an engaging way to interact with customers.
Showcase your products in real-time on Facebook, TikTok or Instagram. You can engage with your viewers, and offer exclusive deals or limited edition items during the stream.
This personal touch creates a sense of urgency and excitement among potential buyers. Plus it allows you to sell off inventory quickly!
Don’t forget to market your live streams prior to going live.
If you sell locally, try offering expedited local delivery or a pickup option for last-minute shoppers.
Highlight this convenience factor in your marketing to attract customers seeking quick solutions.
Only do this if you have the time and bandwidth to accommodate your customers. Last-minute pick ups can be stressful if you’re already swamped.
Enhance the customer experience by including surprise freebies or upgrades in orders placed within a specific timeframe.
This unexpected gesture leaves a positive impression and encourages repeat business.
Offering a free gift rather than a coupon is a great way to give something extra without discounting the items you make.
Recognize and reward loyal customers with an exclusive pre-holiday sale. This works very well if you have an email list where you can tag your vip customers.
Most ESPs (email service providers) will help you identify your best customers.
Expressing appreciation strengthens customer relationships, fostering brand loyalty and encouraging them to share your shop with their friends and family.
If you don’t already have an email list set up, make sure you have one started this season, and you can use this option next year!
Explore participation in local holiday events, markets, or pop-ups to showcase your products.
Physical presence at these shows can attract potential customers who prefer in-person shopping experiences. Be sure to get information on attendance so you don’t waste your time at an event that doesn’t get much traffic.
Implementing these innovative holiday marketing strategies not only boosts sales but also elevates your brand’s uniqueness and creativity during this bustling season. Remember, offering a memorable and engaging experience often outshines the product itself and creates lasting connections with your customers.
Put a bookmark in your January plans – The Marketing School for Makers will be open for students in the new year!
Get all the information and put your name on my VIP list, and you can make 2024 the year your business becomes a reality.
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!
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