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Hi! I’m Lucy.
Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
As quickly as it blows in, the holiday season is almost at a close. But that doesn’t mean our businesses have to take a backseat. Let’s explore some strategies to keep the post holiday marketing momentum going, even after the seasonal whirlwind settles down.
Ready? Great! Let’s go.
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
Reflect on what strategies worked wonders during your holiday marketing.
Whether it was your Pinterest boards or those captivating Instagram stories, recognizing these successes helps you understand what resonates with your audience.
Make notes on your holiday experience that you can review before next year’s season.
You’ve probably gained some new customers during the season. How about showering them with appreciation?
Send personalized thank-you emails or offer exclusive post-holiday discounts to show gratitude and keep those new connections flourishing.
Content is the heartbeat of engagement. Keep it going steady by creating valuable, relevant content.
Share glimpses behind the scenes of your crafting process, showcase customer testimonials, or whip up DIY tutorials related to your products.
Consistency here is the secret sauce for keeping your audience engaged.
Don’t let the buzz die down after the holidays. Keep your brand alive and kicking on the platforms where your perfect customers hang out.
Encourage followers to share their purchases and tag your brand for a chance to be featured. User-generated content speaks volumes!
It generates trust and keeps your content fresh and relevant.
Search Engine Optimization (SEO) isn’t just a seasonal fad. Use this time to polish up your website and product descriptions with evergreen keywords.
Think beyond the holiday rush—anticipate what customers might be searching for throughout the year. This way, you keep the traffic flowing steadily.
SEO is one of those things you’ll need to do consistently to see results.
Ah, Pinterest—the treasure trove of inspiration! Keep those boards fresh and engaging.
Don’t let them gather dust after the holiday fervor.
Curate boards that span different themes, interests, and seasons, showcasing how your products fit into everyday life.
Pinterest is a marathon, not a sprint! Continue to pin your products throughout the year.
Post-holiday downtime is a great opportunity to dive into your business data.
Analyze the metrics from your holiday campaigns: website traffic, conversion rates, social media engagement, and sales figures.
This analysis unveils patterns and insights that can guide your future marketing efforts.
Platforms like Google Analytics or social media insights tools give you the information you need.
Create a way of tracking this data over time, such as a spreadsheet or Google doc. Year over year information will help you improve your business!
Your customers hold the key to understanding what worked and what can be improved.
Send out surveys or reach out personally to gather feedback on their holiday shopping experience.
What made them choose your products? Was there something they wished you offered? Use this feedback to tailor your strategies and offerings.
You can create a short survey using a free tool such as Google Forms or SurveyMonkey.
Email marketing remains a potent tool, even after the holidays. Hopefully you collected email addresses during the holiday shopping season!
Craft engaging newsletters, highlighting new product launches, upcoming events, or exclusive deals.
Create a consistent email marketing strategy now. No need to wait for a holiday or sale to contact your customers! Develop an email marketing campaign that creates a relationship with your customers.
I have many articles on email marketing – be sure to check them out!
Retargeting ads are a smart way to reconnect with visitors who showed interest in your products during the holidays but didn’t make a purchase.
Tailor ads specifically aimed at bringing them back to your website, showcasing similar or complementary items to what they viewed before.
A new year often marks a fresh start. Consider refreshing your brand image. This could involve updating your logo, revamping your website design, or even redefining your brand’s story.
A refreshed look can reignite interest and attract both new and returning customers. This is something that may take time and money, however. I would only recommend a brand refresh if you have not done so in a few years.
Keep your finger on the pulse of seasonal trends and capitalize on them. Whether it’s a new color scheme, a trending style, or a popular theme, incorporating these elements into your products or marketing can help you stay relevant and capture consumer interest.
Valentine’s Day, St. Patrick’s Day, Spring – these early year holidays are filled with opportunities to create new items that will keep your customers coming back.
Once the holiday craft shows are over, you may feel like you no longer see your customers in person.
Consider hosting live events, such as a workshop related to your craft. This not only fosters a deeper connection with your audience, but also creates buzz and visibility for your brand.
Also consider online events such as Facebook Lives, where you can introduce yourself and your products to an online customer base.
The post holiday marketing period offers a prime opportunity to solidify your brand’s presence. By nurturing relationships, consistently crafting engaging content, optimizing your online presence, and planning for what lies ahead, you’ll keep that seasonal sparkle alive year-round.
Remember, it’s more than just selling products; it’s about fostering a community around your brand. Stay genuine, stay connected, and most importantly, keep that festive spirit alive in your marketing endeavors throughout the year.
Need help creating content that converts? I’ve got you! I created Clear Cut Content for creators like you! It’s a self-paced course that gives you EVERYTHING you need to know in order to create engaging content for your handmade business. Get all the details and get started here!
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!
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