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Hi! I’m Lucy.
Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
We all know that the subject line is the gateway to your email; it’s the first impression that can make or break whether your audience opens and engages with your message. Today, let’s dive into the art of crafting irresistible email subject lines.
Let’s make those subject lines shine!
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
Picture this: your potential customer is scrolling through their overflowing inbox, and your email pops up. What makes them stop and click?
It’s all about crafting a subject line that’s not just a label but a sneak peek into the treasure trove of value you’re offering.
Think of it as the trailer to your blockbuster handmade products. Your subject line should entice them to open the email without giving everything away.
As a maker, creativity is your secret weapon. Don’t be afraid to infuse personality and flair into your subject lines.
For instance, if you sell handmade jewelry, consider these two subject lines:
“New necklaces for the New Year”
“Your Friends Will Ask, “Where’d You Get That?” ✨.”
Which one do you think will make someone curious enough to open the email? (Hopefully you said the second one, because that’s the answer!)
Notice how you don’t need to spell everything out. Instead, make your email subject lines unique and interesting – remember you’re competing with every other email someone gets in their inbox.
In the world of handmade businesses, personal connections matter.
Address your recipients by their name and tailor subject lines to their preferences. Most Email Service Providers (ESPs) have a way of personalizing your emails. Use the “first name” tag to insert their name into your subject line.
“Hey [Customer’s Name], I Made These New Knit Headbands Just For You!” adds a personal touch and increases the chances of engagement.
Creating a sense of urgency or exclusivity can work wonders.
Phrases like “Limited Edition Delights Inside – Grab Yours Before It’s Gone!” ignite a fear of missing out, compelling recipients to open your email promptly.
It’s like having a VIP pass to your exclusive handmade world.
Craft your subject lines to evoke emotions. Think back on the basics of using “story” to write marketing copy.
When we write product descriptions, we think about how our products solve our customers’ problems. Use this information when crafting your email subject lines as well!
If your items are frequently given as gifts, think about who would receive them, and also how it makes the GIVER feel (since they’re the ones buying from you).
“She’ll Never Need a Gift Receipt If You Give Her This!”
“My Handmade Blankets Are Like a Long Distance Hug”
There are several websites and apps that can elevate your email subject line game:
Remember, crafting irresistible email subject lines is an ongoing process of experimentation and refinement. Pay attention to what resonates with your audience, analyze the performance metrics, and adjust your approach accordingly.
As your business grows, you can test subject lines to see which ones result in more opens and sales. But in the beginning, just keep an eye on your open rates to see which kinds of subject lines do better with your audience.
Sending emails consistently is the best way to get this information! So don’t forget about setting a schedule for emailing your customers, and taking time to batch your work so your emails are scheduled and ready to go.
Your creations are unique, and your emails should be too.
Crafting irresistible email subject lines is not just a skill; it’s an art that opens the door to a world of handmade wonders for your audience.
Use creativity, personalization, urgency, and emotion to captivate your audience and invite them into the enchanting realm of your handmade treasures.
Your handmade masterpieces deserve nothing less than a spotlight in the inbox, and with irresistible subject lines, you’re sure to make a lasting impression.
Ready to turn your hobby into a fully legit, money-making online business? I’m so excited for you!
I also know what it’s like when you’re first trying to get set up online. How do you accept payments? Which website is the right one for you? What the heck is an ESP??
I created a free guide for makers like you, with everything you need to know to start selling your creations online. Yes, it’s free! Get it here: Online Selling Must-Haves for Makers
Download the guide and you’ll have a clear path toward building the business of your dreams.
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!
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