Marketing Archives -

Tips and tricks for makers and articles full of handmade business how-tos!

Welcome to the Bloom blog


We can still feel the warmth of the summer sun on our faces, but now is the time to start planning our holiday marketing strategy! You’ll soon be deep in the handmade trenches, working hard on your creations like the good elf you are. Now is the time to plan your marketing and try to […]

Planning Your Holiday Marketing Strategy 2022

email marketing strategy

Well hey there happy maker! Whether it’s your first year in business or your fiftieth, the holidays are coming, and we are all getting ready. One of the most important parts of preparation is working on your email marketing strategy. You may be enjoying Pumpkin Spice EVERYTHING and looking at Halloween decorations. But now is the […]

Email Marketing Strategy for Black Friday – Cyber Monday Weekend


If you’ve spent any time trying to market your craft business online, then you know that Content is Queen. Social media is a terrific way to get the word out about your business, but it can be exhausting trying to come up with content ideas. Luckily, there are a few things you can do to […]

How to Generate Content Ideas for Your Craft Business Marketing

email marketing tips for handmade businesses on cell phone with notebook
Growing Your Business, Marketing

I’m going to make a bold statement here: a well-nurtured and engaged email list is the most valuable asset your business can have. This applies if you are a handmade business owner or any kind of business owner, really.  And, I have the best email marketing tips for you today! Hear me out: This statement […]

Email Marketing Tips for Handmade Businesses


Warm weather months equal craft shows! You may be just getting started selling your crafts in person, or maybe you’re a seasoned professional. Either way, many makers miss out on using craft shows for email list building. Yes – you can build a successful online craft business by using in-person craft shows! Build an email […]

Email List Building for Craft Businesses

How to write product descriptions using storytelling laptop with hands typing on it and flowers on desktop

As a coach to handmade business owners and crafters, I’ve come to recognize common themes that plague makers who are trying to sell their items online. One of the biggest complaints? Writing product descriptions. For some reason, product descriptions cause an enormous amount of grief! But to be honest, once you develop a formula that […]

How to Write Product Descriptions Using Storytelling


Spend any time researching online businesses and the term “SEO” will eventually come up. You’ll probably see this acronym over and over again!  If you’re not sure what SEO is or how it affects your handmade business online, then this SEO 101 article is for you. And while it sounds like a hair band from […]

SEO 101 for Handmade Businesses

social media engagement strategies for handmade businesses
Marketing, Social Media for Handmade Businesses

When you hear the word “engagement”, you may think of shiny diamond rings and wedding dates. But as a small business owner, the word takes on a very different meaning. Most likely, you are your own social media marketer, so developing social media engagement strategies is going to be part of your job description! In […]

Social Media Engagement Strategies for Handmade Businesses

Social Media for Handmade Businesses

Remember the old days when “social media” was updating our status on Facebook? Just a simple post to tell family and friends how we were feeling that day? The social media landscape has changed dramatically since then. Now, businesses rely on Facebook, Instagram, Twitter, TikTok and other platforms to communicate. Not only are we using […]

6 Tips For Selling Handmade Items on Social Media

How to use social media for marketing your handmade business

The task of starting an online business is daunting. Of course, there are a TON of hurdles to jump over – getting a website, how to accept payments, packaging and shipping, etc. I would bet your plans definitely include the possibility of using social media for marketing. Is social media for your craft business one […]

How To Use Social Media for Marketing Your Handmade Business

I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy. 

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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