Marketing Archives -

Tips and tricks for makers and articles full of handmade business how-tos!

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a phone held by female hands with christmas ornaments in background with title holiday social media posts for craft businesses
Social Media for Handmade Businesses

 I’m going to keep it short and simple this week because we are cruising into the holiday week. Right now, more than EVER before, there is a huge amount of support out there for handmade businesses. We are seeing this particularly on social media. You are missing a MAJOR opportunity if you don’t get out […]

Holiday Social Media Posts for Craft Businesses

A group of women looking online with shopping bags and the title 3 ways to run an online sale event

If you haven’t noticed, selling online is *kind of* my jam here at Bloom. Don’t get me wrong, I LOVE selling at in-person craft markets and fairs. The reality is, though, they are a lot of work, and at this point in history they are no longer as reliable for sales as they once were. […]

3 Easy Ways to Run an Online Sale Event

your holiday social media strategy

Ok, it’s November now, which means THE HOLIDAYS ARE HERE! Honestly it’s a little late in the game to be talking about your holiday social media strategy. But I believe there are still things you can do to get your customers engaged. Plus, you can save this page and come back to it next year […]

Holiday Social Media Strategy for Handmade Businesses

Building an audience with love
Growing Your Business, Marketing

Every year on Thanksgiving, my mother will always answer the phone “gobble, gobble!”…and I fully expect that when I call her this year, this is exactly what she will say. It’s a goofy Thanksgiving tradition that I never really knew I loved until I really started to think about it. And somehow I’ve made a […]

Building An Audience with Love: Consistency, Authenticity & Growth

holiday product photography

Product photography is probably one of the most important tasks that a maker can master if they want to sell their creations online. And when it comes to holiday product photography, you also need to convey the idea that your product will make the perfect gift for someone in their life. Since your customers cannot see […]

Holiday Product Photography for Handmade Businesses

black friday marketing strategies

I don’t want to alarm you, but…it’s OCTOBER. 😱 Where has the year gone?! Well, I can’t answer that question, but I can tell you my mind is completely fixated on the upcoming holiday season. I want this to be your best year yet, so let’s focus on Black Friday marketing. This is where the […]

Black Friday Marketing Strategies for Craft Businesses

Planning your holiday marketing strategy 2022

We can still feel the warmth of the summer sun on our faces, but now is the time to start planning our holiday marketing strategy! You’ll soon be deep in the handmade trenches, working hard on your creations like the good elf you are. Now is the time to plan your marketing and try to […]

Planning Your Holiday Marketing Strategy 2022

email marketing strategy

Well hey there happy maker! Whether it’s your first year in business or your fiftieth, the holidays are coming, and we are all getting ready. One of the most important parts of preparation is working on your email marketing strategy. You may be enjoying Pumpkin Spice EVERYTHING and looking at Halloween decorations. But now is the […]

Email Marketing Strategy for Black Friday – Cyber Monday Weekend

How to generate content ideas

If you’ve spent any time trying to market your craft business online, then you know that Content is Queen. Social media is a terrific way to get the word out about your business, but it can be exhausting trying to come up with content ideas. Luckily, there are a few things you can do to […]

How to Generate Content Ideas for Your Craft Business Marketing

email marketing tips for handmade businesses on cell phone with notebook
Growing Your Business, Marketing

I’m going to make a bold statement here: a well-nurtured and engaged email list is the most valuable asset your business can have. This applies if you are a handmade business owner or any kind of business owner, really.  And, I have the best email marketing tips for you today! Hear me out: This statement […]

Email Marketing Tips for Handmade Businesses

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.