Tips and tricks for makers and articles full of handmade business how-tos!

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building your perfect customer profile
Growing Your Business

Who is your “perfect customer”?? I talk a LOT about your Perfect Customer (or PC for short), and that’s for a good reason. Building your perfect customer profile allows you to create marketing, content, products and promotions that reflect what your PC wants and needs. Knowing your PC is the KEY to success. And it’s […]

Building Your Perfect Customer Profile

the LIGHT product photography challenge

The biggest divider between selling your handmade creations in person versus selling them online: your product photography! When you’re selling in person, your customer can see, touch, smell, and experience your items first-hand. But online – your photos must convey the sensory experience for your customer. Your photos must help them understand how your items […]

Get Ready to See the L.I.G.H.T.! Product Photography Challenge

How to go viral on Instagram
Social Media for Handmade Businesses

Ready to become a social media maven and watch your posts go viral on Instagram? Okay – the truth is, there’s no one sure way to going viral. Sometimes posts pick up steam for reasons that are totally out of your control. BUT – there are things you can do to help boost your potential […]

How to Go Viral On Instagram (Sort Of)

10 ways to promote your handmade business for free

Whether you specialize in unique jewelry, artisanal soaps, or hand-sewn textiles, one of the most exciting aspects of running a handmade business is sharing your creations with the world. But marketing costs can be considerable, so finding ways to market your handmade business for free are essential to keeping costs down. In today’s digital age, […]

10 Ways to Promote Your Handmade Business for Free

Crafting Irresistible Email Subject Lines

We all know that the subject line is the gateway to your email; it’s the first impression that can make or break whether your audience opens and engages with your message. Today, let’s dive into the art of crafting irresistible email subject lines. Let’s make those subject lines shine! The Power of Captivating Email Subject […]

Crafting Irresistible Email Subject Lines for Handmade Businesses

Content that Converts: Crafting Posts That Drive Engagement and Sales

Crafting stunning handmade products is just one piece of the “building a handmade business” puzzle. Ever wonder how to make those amazing creations sell like hotcakes online? It’s all about content that converts – posts that not only engage your audience but also drive those all-important sales. Let’s dive into some tried-and-true strategies for curating […]

Content that Converts: Crafting Posts That Drive Engagement and Sales

defining your handmade brand identity

In the crowded world of handmade businesses, establishing a strong brand identity is your key to standing out amid the competition. Your brand identity is more than just a logo or a tagline; it’s the soul of your business, conveying your values, story, and unique offerings to your audience. Crafting a powerful brand identity sets […]

 Starting Strong: Defining Your Handmade Brand Identity

post holiday marketing keep the momentum going.

As quickly as it blows in, the holiday season is almost at a close. But that doesn’t mean our businesses have to take a backseat. Let’s explore some strategies to keep the post holiday marketing momentum going, even after the seasonal whirlwind settles down. Ready? Great! Let’s go. Reflecting on the Festive Frenzy After Your […]

Post Holiday Marketing: Keep the Momentum Going

Last minute holiday marketing strategies

We are in the thick of it, friends! The holiday season is here, and with it comes the highs and lows of selling your handmade creations to a bevy of friends and customers. While things are in full swing, there are a few fun additions to your holiday marketing strategies that could boost your sales […]

Last-Minute Holiday Marketing Strategies for Handmade Businesses

out of the box BFCM marketing strategies

We are super close to the Black Friday / Cyber Monday (BFCM) weekend, but there’s still time to come up with some out of the box BFCM marketing ideas for your handmade business! Hopefully by now you have your email marketing set up and ready to go. You have social media posts scheduled and your […]

Out-Of-The-Box BFCM Marketing Strategies for Handmade Businesses

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.