Happy New Year, my creative entrepreneur friends! The start of a new year is always full of possibilities. Whether you’re running a handmade jewelry business, creating custom pottery, or selling your one-of-a-kind artwork, now is the perfect time to think about how you’re going to keep your audience engaged and excited about your products throughout […]
With the holiday season just around the corner, it’s time for handmade business owners to roll up their sleeves and whip up some delightful customer loyalty magic! Establishing a loyal customer base can make the difference between a thriving business and one that merely survives. But don’t worry, crafty friends! This blog is packed with […]
If you’re running a handmade or craft business, chances are you’ve heard of Search Engine Optimization (SEO). It’s that magical term that promises to boost your visibility on the vast ocean of the internet. But let’s be real—understanding SEO can feel like trying to knit a sweater while riding a unicycle. Not impossible, but definitely […]
As a marketing strategist who’s worked with countless talented entrepreneurs like yourselves, I’ve noticed a few common pitfalls that can prevent your content marketing from reaching its full potential. I get it, running a craft business is a labor of love, and marketing your masterpieces can feel like a daunting task. I’m here to share […]
Whether you’re a jeweler, a candle maker, or a painter, you pour your heart and soul into your work. But there’s another ingredient that can take your business to the next level: powerful copywriting. Today, we’re diving into the art of crafting words that sell, turning your passion into profit. Ready to boost your sales […]
Ever feel like you pour your heart into content – blog posts, videos, the whole kit and kaboodle – only to be met with crickets? We’ve all been there. Don’t worry, creative friends, there’s a way out, and it starts with learning how to repurpose your content. Here’s the deal: you’ve already poured your heart […]
Ever pour your heart into a beautiful email newsletter, only to hear…crickets? You’re not alone. For craft business owners, navigating the world of email marketing can feel overwhelming. We spend hours crafting the perfect message, but it ends up buried in a digital abyss. But I am a HUGE champion of email marketing for small […]
If you run a handmade business, your brand is not just a reflection of your products, but it’s a mirror to your values, aesthetics, and your unique story. A brand board acts as a compass for your business’s visual identity, ensuring consistency across every touchpoint with customers. Let’s go through the steps to create an […]
Who is your “perfect customer”?? I talk a LOT about your Perfect Customer (or PC for short), and that’s for a good reason. Building your perfect customer profile allows you to create marketing, content, products and promotions that reflect what your PC wants and needs. Knowing your PC is the KEY to success. And it’s […]
The biggest divider between selling your handmade creations in person versus selling them online: your product photography! When you’re selling in person, your customer can see, touch, smell, and experience your items first-hand. But online – your photos must convey the sensory experience for your customer. Your photos must help them understand how your items […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
