Out-Of-The-Box BFCM Marketing Strategies for Handmade Businesses

We are super close to the Black Friday / Cyber Monday (BFCM) weekend, but there’s still time to come up with some out of the box BFCM marketing ideas for your handmade business!

Hopefully by now you have your email marketing set up and ready to go. You have social media posts scheduled and your online shops are decked out for the holidays.

Here are some “extra” ideas to really take advantage of the season – try one or more and hopefully you’ll see more sales this year!

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Mystery Deals and Flash Sales

You may already have your plan for your BFCM marketing, but consider adding some fun. 

Create a sense of excitement by offering mystery deals or flash sales that are revealed at specific times during the BFCM weekend.

This element of surprise can pique the interest of shoppers and keep them engaged throughout the event.

Bundle with a Cause

The Tuesday after BFCM is Giving Tuesday. Promote bundles of your products where a portion of the proceeds goes to a charitable cause. 

Shoppers often appreciate businesses that give back, and this strategy can make your brand stand out while supporting a good cause.

Host a Virtual Shopping Event

Host a live virtual shopping event on platforms like Facebook Live, Instagram Live, or Zoom. 

Showcase your products, answer questions in real-time, and provide exclusive discounts to attendees.

This is a fun way to get your customers engaged and get extra sales.

Handwritten Notes and Personalization

Include handwritten thank-you notes or personalized messages with each purchase. 

This personal touch can create a memorable and positive customer experience, encouraging repeat business and referrals.

This is such an easy way to create a relationship with your customers – it’s free and only takes seconds of your time.

Post-Purchase Engagement is Part of BFCM Marketing

After the sale, continue to engage with customers by sending post-purchase emails. 

Ask for reviews, provide tips on using the products, and offer loyalty incentives for future purchases.

An easy way to do this is to create an automated email sequence that your customers receive after a purchase. 

Create a BFCM Countdown Calendar

Leading up to BFCM, create a digital or physical calendar with daily surprises, offers, or giveaways.

Share it on your website and social media to keep your audience engaged every day.

Everyone is upping their game during the holidays, so it’s okay to share a bit more on social media during these weeks.

Out-Of-The-Box BFCM Marketing Strategies for Handmade Businesses

Remember that while out-of-the-box marketing strategies can be very effective, it’s essential to align them with your brand’s identity and values. 

The key is to stand out while staying true to what your handmade business represents!

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