Picture this: You’ve poured your heart and soul into opening your brand-new online shop, meticulously curating your handmade products, and setting up a visually stunning website. Excitement fills the air as you eagerly await the flood of visitors and the sweet sound of cha-chings. But as days turn into weeks, you find yourself staring at […]
Product photography is always a hot topic, especially among handmade sellers. To stand out on any digital platform, your photos MUST be top quality. We all know the importance of a good first impression, and when it comes to handmade products, a killer product photo can make all the difference. That’s why I’m here today […]
In today’s fast-paced digital world, influencer marketing has taken the marketing landscape by storm, and it’s no different for handmade businesses. If you’re curious whether working with influencers is right for your handmade business, you’ve come to the right blog post! In this post, I’ll be discussing the ins and outs of influencer marketing,, and […]
I’m going to keep it short and simple this week because we are cruising into the holiday week. Right now, more than EVER before, there is a huge amount of support out there for handmade businesses. We are seeing this particularly on social media. You are missing a MAJOR opportunity if you don’t get out […]
Every year on Thanksgiving, my mother will always answer the phone “gobble, gobble!”…and I fully expect that when I call her this year, this is exactly what she will say. It’s a goofy Thanksgiving tradition that I never really knew I loved until I really started to think about it. And somehow I’ve made a […]
Product photography is probably one of the most important tasks that a maker can master if they want to sell their creations online. And when it comes to holiday product photography, you also need to convey the idea that your product will make the perfect gift for someone in their life. Since your customers cannot see […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
