Marketing. Pricing. Website. Packaging. These are the business tasks that fill a craft business owner’s days. But what about your business mindset? Is it on your list as well? The truth is, most business owners fail to see just how important their mindset is to the success of their business. Think about it: how can your […]
I think podcasts are one the best ways we makers can learn and grow. Listening to podcasts for makers, while actually making things – it’s the perfect combination! An inspirational podcast episode can get me fired up and give me a little push to keep going. Not to mention all the tips and tricks I […]
Even with the pricing calculators and hundreds of blog posts available on the subject, pricing handmade items is one of the most difficult challenges a new business owner must overcome. And most of the struggle comes from our own heads. I can still remember the day I first listing my handmade jewelry for sale, and […]
Throughout the last couple of years I have seen many handmade businesses thrive. Business owners pivoted and grew their online presence, and were not only able to survive during the pandemic, but increased their sales and found hundreds of new customers! Have you experienced your best year yet? As we go into another year full […]
I don’t know about you, but this season was a blur for me! I have been so, so busy. Yes, that’s a good thing, I think (busier because of more sales), but it’s also overwhelming. This is why I like to focus on self-care for handmade sellers at this time of year. We are all […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!