Flash back: three years ago. We’re in the throws of the pandemic. People are baking bread, taking walks in their neighborhoods, and wiping down the groceries. (SO GLAD that’s over!) And as we know, people were NOT going to craft shows or stores in general. As a seasoned handmade business owner, I thanked my past […]
If you’re determined to increase sales for your handmade business but find the challenge of driving more traffic to your online shop a bit overwhelming, you’re not alone. The good news is that alternative strategies can help you achieve your sales goals without constantly chasing higher website traffic numbers. In this blog post, we’ll delve […]
Hey there, creative friends! Today, we’re diving into the world of branding 101. We’ll be exploring why branding is essential for small creative businesses. Plus, we’ll discover how you can make your shop stick in the minds of your customers, like the aroma of freshly baked cookies! Let’s get started! Branding 101 – Way Beyond […]
Whether you’re a seasoned craft show veteran or preparing for your very first event, one thing is clear: effective marketing is the key to success. To ensure you make the most of this opportunity, I’ve got the ultimate marketing checklist to follow. Craft shows present an incredible opportunity to showcase your unique creations to a […]
Picture this: you’re a wizard with yarn, a maestro of paper crafts, or a master of woodworking. Your creations are nothing short of magical, and your passion shines through every stitch, cut, and carve. But, with countless shops popping up like mushrooms after rain, how can you ensure your online store isn’t lost in the […]
It’s the final week of our “Christmas in July Prep”! As we gear up for the holiday season, it’s crucial to remember that taking care of yourself is just as important as taking care of your business. In this last week of the series, let’s talk about self-care for business owners and hiring help. So, […]
We’re halfway through our “Christmas in July” series! How is it going so far? Today we’ll discuss starting (or improving) your online store. Last week we went over making plans for the holidays. Week 1 was all about reviewing your past performance. Be sure to read those articles to get ready to ROCK this year’s […]
Welcome to my “Christmas in July” series for handmade sellers! This week, we’re planning for holiday sales success. The holiday season is a wonderful time for handmade business owners to boost sales and connect with customers at craft shows and online. By following these steps, you can maximize your profits, attract more customers, and ensure […]
As the holiday season approaches, it’s time to gear up and make the most of this bustling time for sales and customer engagement. While it may be July and Christmas seems far away, preparing early will set you up for success. Our Christmas In July is a little different than most. We’ll use this month […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
