Get Ready to See the L.I.G.H.T.! Product Photography Challenge

The biggest divider between selling your handmade creations in person versus selling them online: your product photography!

When you’re selling in person, your customer can see, touch, smell, and experience your items first-hand.

But online – your photos must convey the sensory experience for your customer. Your photos must help them understand how your items look and feel…accurately.

They must also be enticing, they need to stand out from the crowd, AND they must help your customer decide if your creation is worth paying for.

Yep, that’s a LOT. And most of us are not professional photographers, so taking our product photos is a huge learning curve.

That’s why I was extremely excited when Kristina Nicole asked me to introduce you all to her L.I.G.H.T. product photography challenge!

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

What Is the L.I.G.H.T. Product Photography Challenge?

L.I.G.H.T. is a 5-Step framework for natural light correction created by Kristina Nicole, a fellow maker and photographer.

In as little as 5 days, you are going to learn how to evaluate the light available to you, diagnose the problems you are facing, and create a cure no matter the season, time of day, or weather conditions.

You will learn the cure for…

• Day 1: not having “enough light”
• Day 2: harsh light with hard, defined shadows
• Day 3: uneven light
• Day 4: reflections
• Day 5: making their products look true to color in every photo

You will get daily action steps that will allow you to see immediate results. Plus, Kristina will critique these results and address any challenges you face in the daily live critiques. 

You will also get a downloadable handbook for the L.I.G.H.T Framework. It will guide you through evaluating, diagnosing, and curing any challenges you may face with examples! 

The challenge runs from 4/15/24 to 4/19/24 and is only $37 to join. You can read more about the challenge and sign up here:

https://www.bykristinanicole.com/light/getonline

During the week of the challenge, you’ll have access to pre-recorded classes and Kristina will also be doing daily live critiques and Q&A’s in the private Facebook group.

You do NOT need any fancy equipment! Kristina will show you how to create beautiful product photos using natural light. 

Kristina’s method will instantly up your product photography game. I highly recommend her challenge and encourage everyone who sells handmade items online to take part in it.

Read more about the challenge and sign up today – the fun starts April 15, 2024!