Does Your About Me Page Help or Hurt Your Business?
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As a handmade business owner stepping into the bustling world of e-commerce, your “About Me” page is not just a formality—it’s a pivotal component of your online presence.
Often overlooked, this section of your website holds the power to either forge a strong connection with potential customers or leave them feeling a bit “meh”.
Let’s explore how you can craft an “About Me” page that not only resonates with your audience but actively contributes to your business’s success.
Let’s go!
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
The Importance of Your “About Me” Page
First impressions count, and for many customers, your “About Me” page is a significant first touchpoint.
It’s where you tell your story, explain your business, and—most importantly—express your passion and dedication to your craft.
This page is your opportunity to set your products apart from mass-produced items by highlighting their unique, handcrafted nature.
Elements of an Effective Page
- Personal Story: Share your journey about how you started. People love stories, especially those that involve passion turning into a profession. This doesn’t have to be an epic tale; even a few heartfelt sentences about what motivated you to start your business can create a compelling narrative.
- Mission and Values: Clearly state what drives your business. Is sustainability at the core of your production? Do you donate a part of your proceeds to a cause? Let your customers know what values they support by choosing your brand.
- Professional Background: Include a brief mention of your expertise or experiences that enhance your credibility as a craftsperson. This helps build trust and assures customers of the quality of your products. Even if you’re self-taught, be proud and say it loud!
- Images: People connect with visuals instantly. Include high-quality images of yourself, your workspace, or the making process. This visual storytelling can enhance the authenticity of your narrative and give customers a peek behind the scenes.
- Personal Touch: Your “About Me” page should reflect your personality. Whether you’re quirky, serious, or whimsical, let your true self shine through. This authenticity can be a big draw for customers looking for unique, personally-crafted items.
Common Mistakes to Avoid
- Being Too Formal: While professionalism is key, overly formal language might create a barrier. Remember, the goal is to connect personally with your audience. Write as if you’re talking to a new friend.
- Oversharing: While it’s important to be personal and honest, too much information can overwhelm or distract. Keep your content focused on what’s relevant to your business and customer. No need to explain every detail of your life – just give us the highlights!
- Neglecting SEO: Optimize your “About Me” page with relevant keywords to improve your site’s visibility on search engines. However, make sure your use of keywords feels natural and doesn’t detract from the readability of your content. Read more about SEO for your Shopify website here.
- Lack of Call to Action: Always include a call to action. Encourage visitors to browse your products, sign up for your newsletter, or follow you on social media. This guides them on what to do next.
Best Practices for a Magnetic About Page
- Update It Regularly: As your business grows and evolves, so should your “About Me” page. Regular updates reflect your latest accomplishments and keep the content fresh and engaging. Consider adding a “what’s coming up” section, where you can include upcoming fairs or shows, or new products you’re working on.
- Feedback is Key: Don’t hesitate to ask for feedback from your customers or peers. They can provide invaluable insights into what resonates with your audience. Include a form that visitors can use to contact you.
Does Your About Me Page Help or Hurt Your Business?
Your “About Me” page is much more than just a biography or a business summary. It’s a strategic tool that can significantly impact how customers perceive your brand.
By crafting a genuine, engaging, and informative “About Me” page, you not only enhance your site’s overall appeal but also build a stronger, more personal connection with your audience.
Remember, in the world of handmade goods, your personal touch is your greatest asset.
The Business School for Makers
Do what you love. Make money doing it! That’s the dream, right? But first, you need to get set up in a way that turns your hobby into a legit business.
The Business School for Makers is your one-stop-shop for getting your craft business up, running, and making money.
Get all the details about the course here: The Business School for Makers. Let’s get you set up the right way (without the side of stress!).
