How To Repurpose Your Content (Work Smarter, Not Harder)

Ever feel like you pour your heart into content – blog posts, videos, the whole kit and kaboodle – only to be met with crickets? We’ve all been there. Don’t worry, creative friends, there’s a way out, and it starts with learning how to repurpose your content.

Here’s the deal: you’ve already poured your heart and soul into creating amazing content. Why not squeeze every last drop of value out of it? 

Instead of starting from scratch every time, you can repurpose your existing content into different formats for different platforms. It’s like taking a beautiful ball of yarn and using it to create multiple fabulous projects!

Let’s face it, you’ve got a million things on your plate: crafting, designing, fulfilling orders, managing your online shop (and maybe even chasing a rogue cat or two). Repurposing content saves you precious time and energy, allowing you to focus on what you do best – creating!

So, grab a cup of your favorite coffee (or a glass of celebratory champagne if you’re feeling fancy), because we’re about to dive into the wonderful world of content repurposing.

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Step 1: Content Cannibalism (But in a Good Way!)

Before you can repurpose, you need to gather your content bounty.

Take a look at your existing content library: blog posts, videos, social media captions, you name it. Everything is fair game! Think of yourself as a content archaeologist, unearthing hidden gems that deserve a second life.

Pro Tip: Not all content is created equal. Focus on the pieces that resonated well with your audience. Look for content that got high engagement (likes, comments, shares), traffic spikes, or positive feedback.

Step 2: Content Transformation – From Blog to Bliss!

Now comes the fun part: transforming your content into new and exciting formats! Here are some ideas to get your creative juices flowing:

• Blog Posts to…
  
  • Videos: Turn your blog posts into engaging video scripts! Explain your creative process, give step-by-step tutorials, or answer commonly asked questions.
  • Social Media Posts: Extract key points and insights from your blog post to create a series of bite-sized social media captions with captivating visuals.
  • Infographics: Data-driven blog posts are perfect for transforming into visually appealing infographics that condense information into easily digestible chunks.
  • Ebooks: Combine several blog posts on a similar theme into a comprehensive ebook. This is a great lead magnet to grow your email list.

• Videos to…
  
  • Blog Posts: Don’t waste the goldmine of information in your videos! Transcribe them and turn them into informative blog posts.
  • Social Media Clips: Chop your video into short, engaging clips for platforms like Instagram Reels or TikTok. Add text overlays, music, and trending hashtags to grab attention.
  • Quotes and Tips: Pull out key quotes and takeaways from your video to create social media posts or blog teasers.

Step 3: Platform Powerhouse – Spreading the Content Love

Now that you have a treasure chest of repurposed content, it’s time to unleash it on the world! Tailor your content to each platform you use.

• Facebook and Instagram: These platforms thrive on visuals. Use eye-catching images, infographics, and short video clips to capture attention. Keep your captions concise and engaging, using questions and calls to action to spark conversation.
• Pinterest: Pinterest is a visual search engine. Create beautiful pins with clear descriptions and relevant keywords to attract potential customers searching for handmade products.
• Email Marketing: Don’t forget the power of email! Repurposed blog snippets, video highlights, and exclusive offers are great ways to nurture relationships and drive sales.
• Your Website: Your website is your online home base. Use repurposed content to create informative blog sections, FAQs, and product descriptions.

Pro Tip: Schedule your repurposed content in advance using social media scheduling tools. This saves you tons of time and ensures a consistent flow of content across all your platforms.

Step 4: Measure the Magic – Tracking Your Repurposing Success

Remember, content repurposing is an ongoing experiment. Track your results on each platform to see what resonates with your audience. 

Look at metrics like engagement (likes, comments, shares), click-through rates, and website traffic. Use this data to refine your approach and make your content even more effective.

Bonus Tip: The Repurposing Mindset

As you embark on your content repurposing journey, here’s a secret weapon: adopt a “content is king (or queen!)” mindset. 

Choose visuals that can be easily adapted across platforms and structure your content in a way that lends itself to different formats.

For example, start with a blog post that’s all about a new product you’re creating. Take videos and photos of the process. Then, break that blog post down into a video series that you can post on YouTube. From there, you can create shorter videos for Instagram Reels or TikTok, and use the photos and parts of the blog post to create a couple of Instagram posts.

How To Repurpose Your Content (Work Smarter, Not Harder)

By learning to repurpose your content, you’ll become a marketing whiz without sacrificing your creative spark. You’ll spend less time glued to your computer screen and more time doing what you love – crafting beautiful products and building your dream business.

So, unleash your inner content alchemist, repurpose your content with passion, and watch your handmade business BLOOM!

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The Business School for Makers is your one-stop-shop for getting your craft business up, running, and making money.

Get all the details about the course here: The Business School for Makers. Let’s get you set up the right way (without the side of stress!).