Tips and tricks for makers and articles full of handmade business how-tos!

Welcome to the Bloom blog

out of the box BFCM marketing strategies

We are super close to the Black Friday / Cyber Monday (BFCM) weekend, but there’s still time to come up with some out of the box BFCM marketing ideas for your handmade business! Hopefully by now you have your email marketing set up and ready to go. You have social media posts scheduled and your […]

Out-Of-The-Box BFCM Marketing Strategies for Handmade Businesses

holiday marketing ideas for your handmade business

Are you prepared to get the most out of the yearly holiday rush? Your holiday marketing ideas for your handmade business should capitalize on the amount of shopping your customers are planning on doing this time of year. Here are five actionable steps you can take right away to get your craft business ready for […]

Holiday Marketing Ideas for Your Handmade Business

dos and donts of holiday email campaigns

Yes, I know our halloween and fall decorations are still up, but now is the perfect time to create your holiday email campaigns. Your unique, handcrafted products make thoughtful gifts, and email marketing is an essential tool to reach your audience. However, there are some do’s and don’ts to keep in mind to make your […]

Do’s and Don’ts of Holiday Email Campaigns

crafting the perfect product page for handmade businesses
Starting Your Business

As a business coach with a focus on helping handmade businesses thrive online, I understand the importance of a well-optimized product page. So, let’s get started on this journey to create the perfect product page that captivates your customers. Product pages are the digital storefronts for your handmade treasures. Think of them as the first […]

Crafting the Perfect Product Page for Your Handmade Business

Pinterest for business your ultimate guide

You know you should be using Pinterest for business, but you’re not sure how to get started? If you’re looking to boost your online presence and drive more traffic to your products, you’re in the right place. Pinterest is a goldmine for product-based businesses, and I’m here to walk you through the first steps of […]

Pinterest for Business: Your Ultimate Guide to Getting Started

when and how to launch new products title on pink desk with flowers
Growing Your Business

One of the keys to success when it comes to running an online handmade business is keeping your customers excited and coming back. Loyal customers are the lifeblood of a long-term successful shop. But knowing how to launch new products can be tricky. When is a good time to introduce something new, and how do […]

When and How to Launch New Products

How to price your products without fear
Growing Your Business

Hey there, crafty friends! Today we’re diving into a topic that can sometimes make even the most seasoned artisans break into a sweat: how to price your products. But fear not, because I’m here to guide you through the process with confidence and ease. Why Pricing Matters Before we get into the nitty-gritty, let’s take […]

How To Price Your Products Without Fear

online selling must-haves for makers
Starting Your Business

If your goal is to start a craft business this year or next, then you are in the right place!  MY goal is to help you get that craft business started. As a jewelry business owner, I have experienced the life-changing process of working for myself. I built my business from the ground up and […]

Start a Craft Business This Year

student testimonials for the Marketing School for Makers

Since launching the Get Online, Grow Online course in 2020 (now called the Marketing School for Makers), I’ve had hundreds of craftspeople join the community. These makers are building sustainable, profitable businesses and I am so proud of them. As I open the doors again tomorrow (9/11/23), I thought some student testimonials could help you […]

Student Testimonials for The Marketing School for Makers

All about the marketing school for makers
Marketing, Starting Your Business

Flash back: three years ago. We’re in the throws of the pandemic. People are baking bread, taking walks in their neighborhoods, and wiping down the groceries. (SO GLAD that’s over!) And as we know, people were NOT going to craft shows or stores in general.  As a seasoned handmade business owner, I thanked my past […]

The Marketing School for Makers Fall 2023

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

The coolest freebie on the planet

Leaving so soon? Before you bail, I've got a party favor for you!

Enter your details and the freebie will be delivered to your inbox!

Replace me with your form embed code

I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.