From Pastime to Payday – How to Make Money as a Maker

If crafting, tinkering, and building bring you joy, then you, my friend, are a maker! But what if you could turn that passion into, well, some sweet, sweet cash? Buckle up, because we’re about to transform your pastime into a money-making machine (pun intended).

The world craves unique, handcrafted goods. From funky jewelry to custom furniture, there’s a market for makers who bring their A-game (and a sprinkle of personality) to their creations. 

But how do you bridge the gap between weekend warrior and money-making maestro? Don’t fret, my friend! This guide will equip you with the tools to turn your hobby into a side hustle (or even a full-time gig!).

Ready? Let’s do this!

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Step 1: Find Your Niche

Think of your niche as your creative sweet spot. It’s where your passion meets marketability. 

Do you dream in meticulously crocheted blankets? Maybe comfy, handcrafted throws are your calling. Perhaps you’re a whiz with woodworking and could create stunning cutting boards. The key is to identify what you love to make and what people are willing to buy.

Here are some tips for finding your niche:

• Explore online marketplaces: Sites like Etsy and Society6 are treasure troves of inspiration. Browse what’s selling well and see if anything sparks an idea. The key word is inspiration – we’re not looking to copy anyone (you’re too creative for that!).
• Consider trends: Is there a current craze for macrame wall hangings or personalized phone cases? Hop on the trend train, but with your own unique twist!
• Focus on your strengths: Do you have a knack for intricate embroidery or can you whip up a batch of melt-in-your-tub bath bombs in no time? Leverage those skills and see how they can fit in the current marketplace.

Step 2: Making Money Means Mastering Your Craft (and Business Basics)

Now that you know your niche, it’s time to refine your skills and brush up on the business side of things. Here’s how:

• Practice makes perfect: Invest time in honing your craft. Take online courses, attend workshops, or find a mentor who can guide you (Hi!). Remember, the better your creations, the more likely they are to make money. But that doesn’t mean you need to be perfect to start – just be sure you continue to learn as you go.
• Pricing is key: Figure out how much each piece costs to make, including materials, labor, and packaging. Don’t forget to factor in your time! This will help you set competitive prices that ensure a profit. Do NOT under price your products! Read more about pricing here, to be sure you’re starting from a good place.
• Branding is your bestie: Develop a brand that reflects your personality and your creations. This might include a catchy name, a logo, and consistent visual elements across your products and online presence. This is something I teach a LOT about, and is the focus of the Marketing School for Makers (doors are opening soon for the last LIVE class!)

Step 3: Showcase Your Awesomeness (Online and Off)

The world needs to see your amazing creations! Here’s how to get your masterpieces in front of potential buyers:

• Build an online haven: Create a user-friendly website or online store where people can browse and purchase your products. Etsy might be a good place to start, but there are other marketplaces, too.
• Social media savvy: Utilize platforms like Instagram and Pinterest to showcase your work, share your creative process, and connect with potential customers. High-quality photos and engaging captions are a must!
• Craft fairs and markets: Get out there and meet your audience in person! Participate in local craft fairs, markets, and pop-up shops.

Step 4: Patience is a Virtue (But Persistence Pays Off)

Building a successful maker business takes time and dedication. Don’t get discouraged if sales don’t skyrocket overnight. Remember, every successful maker you see is sharing the middle of their journey – don’t compare your beginning with their middle!

Here are some words of encouragement:

• Be patient: It takes time to build a loyal customer base and brand recognition. Keep creating, keep marketing, and keep putting yourself out there.
• Embrace feedback: Use customer feedback to improve your products and refine your offerings.
• Network with other makers: Connect with fellow makers online or in person. Share tips, collaborate on projects, and build a supportive community.

The Final Hammer Blow (or Brushstroke) – Make it Fun!

Remember, the joy of creating should always be at the heart of your maker journey. Don’t let the pressure to make money overshadow the fun. 

Keep things interesting by experimenting with new techniques and materials.

Give yourself some time to recharge – take breaks whenever you need them. Practice self-care and mindfulness to ensure you stay fresh and interested in your work.

Celebrate ALL your wins, both big and small! Take pride in your accomplishments. Each piece you create is an example of your talent and dedication. 

From Pastime to Payday – How to Make Money as a Maker

If you are embarking on a new journey toward entrepreneurship, you are in for a fun and wild ride! I’m excited for you, but I also know how scary it can be.

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The Business School for Makers

Do what you love. Make money doing it! That’s the dream, right? But first, you need to get set up in a way that turns your hobby into a legit business. 

The Business School for Makers is your one-stop-shop for getting your craft business up, running, and making money.

Get all the details about the course here: The Business School for Makers. Let’s get you set up the right way (without the side of stress!).