Welcome to the Bloom blog

Ever feel like you pour your heart into content – blog posts, videos, the whole kit and kaboodle – only to be met with crickets? We’ve all been there. Don’t worry, creative friends, there’s a way out, and it starts with learning how to repurpose your content. Here’s the deal: you’ve already poured your heart […]

Ever pour your heart into a beautiful email newsletter, only to hear…crickets? You’re not alone. For craft business owners, navigating the world of email marketing can feel overwhelming.  We spend hours crafting the perfect message, but it ends up buried in a digital abyss. But I am a HUGE champion of email marketing for small […]

If crafting, tinkering, and building bring you joy, then you, my friend, are a maker! But what if you could turn that passion into, well, some sweet, sweet cash? Buckle up, because we’re about to transform your pastime into a money-making machine (pun intended). The world craves unique, handcrafted goods. From funky jewelry to custom […]

As a handmade business owner stepping into the bustling world of e-commerce, your “About Me” page is not just a formality—it’s a pivotal component of your online presence. Often overlooked, this section of your website holds the power to either forge a strong connection with potential customers or leave them feeling a bit “meh”. Let’s […]

As a handmade business owner, you know that the unique charm of your products can capture the hearts of customers, especially during seasonal peaks and holiday festivities. However, tapping into these lucrative periods of seasonal sales requires more than just passion—it demands preparation and strategy. Here’s your guide to effectively planning for the upcoming seasonal […]

If you run a handmade business, your brand is not just a reflection of your products, but it’s a mirror to your values, aesthetics, and your unique story. A brand board acts as a compass for your business’s visual identity, ensuring consistency across every touchpoint with customers.  Let’s go through the steps to create an […]

As a marketing and small business coach, I’ve had the pleasure of working with many of you who put your heart and soul into crafting unique handmade products. Today, I want to talk about an equally important aspect of your business: your website’s user experience (UX).  After all, what’s the point of having wonderful products […]

Who is your “perfect customer”?? I talk a LOT about your Perfect Customer (or PC for short), and that’s for a good reason. Building your perfect customer profile allows you to create marketing, content, products and promotions that reflect what your PC wants and needs. Knowing your PC is the KEY to success. And it’s […]

The biggest divider between selling your handmade creations in person versus selling them online: your product photography! When you’re selling in person, your customer can see, touch, smell, and experience your items first-hand. But online – your photos must convey the sensory experience for your customer. Your photos must help them understand how your items […]

Ah, the eternal quest to make more money without working harder—sounds like a dream, doesn’t it?  I know, the idea of cranking out more products or stretching your creative muscles until they’re thin just to see a bit more green can feel… well, daunting.  But, what if I told you there’s a magic potion for […]