Storytelling is one of the most powerful tools in marketing. It allows you to connect with your customers on an emotional level and build a lasting relationship with them. When you tell your story, you’re not just selling your products; you’re sharing your passion, your values, and your unique perspective. Let’s go and find out […]
As a marketing strategist who’s worked with countless talented entrepreneurs like yourselves, I’ve noticed a few common pitfalls that can prevent your content marketing from reaching its full potential. I get it, running a craft business is a labor of love, and marketing your masterpieces can feel like a daunting task. I’m here to share […]
Ever pour your heart into a beautiful email newsletter, only to hear…crickets? You’re not alone. For craft business owners, navigating the world of email marketing can feel overwhelming. We spend hours crafting the perfect message, but it ends up buried in a digital abyss. But I am a HUGE champion of email marketing for small […]
As quickly as it blows in, the holiday season is almost at a close. But that doesn’t mean our businesses have to take a backseat. Let’s explore some strategies to keep the post holiday marketing momentum going, even after the seasonal whirlwind settles down. Ready? Great! Let’s go. Reflecting on the Festive Frenzy After Your […]
We are in the thick of it, friends! The holiday season is here, and with it comes the highs and lows of selling your handmade creations to a bevy of friends and customers. While things are in full swing, there are a few fun additions to your holiday marketing strategies that could boost your sales […]
Are you prepared to get the most out of the yearly holiday rush? Your holiday marketing ideas for your handmade business should capitalize on the amount of shopping your customers are planning on doing this time of year. Here are five actionable steps you can take right away to get your craft business ready for […]
Since launching the Get Online, Grow Online course in 2020 (now called the Marketing School for Makers), I’ve had hundreds of craftspeople join the community. These makers are building sustainable, profitable businesses and I am so proud of them. As I open the doors again tomorrow (9/11/23), I thought some student testimonials could help you […]
Flash back: three years ago. We’re in the throws of the pandemic. People are baking bread, taking walks in their neighborhoods, and wiping down the groceries. (SO GLAD that’s over!) And as we know, people were NOT going to craft shows or stores in general. As a seasoned handmade business owner, I thanked my past […]
Whether you’re a seasoned craft show veteran or preparing for your very first event, one thing is clear: effective marketing is the key to success. To ensure you make the most of this opportunity, I’ve got the ultimate marketing checklist to follow. Craft shows present an incredible opportunity to showcase your unique creations to a […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
