Your go-to guide to mastering your in-person market experience
Learn more about the ins and outs of handmade business ownership with more in-depth lessons on our YouTube channel
Hi! I’m Lucy.
Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
If your goal is to start a craft business this year or next, then you are in the right place!
MY goal is to help you get that craft business started. As a jewelry business owner, I have experienced the life-changing process of working for myself. I built my business from the ground up and have lived through all the ups and downs.
I truly believe that if you’re motivated and focused, you can achieve whatever you desire. So if that’s starting a craft business, then this post is a great place to begin!
I’ve rounded up my best posts dealing with starting a handmade business. They are in a particular order, so I would start at the top and work your way down.
And if you need more advice and guidance, please come join my free Facebook group. It’s truly one of the best groups for craft businesses. We are all working towards the same goal, and the group is an amazing source of support.
Okay, here we go!
This is a step by step guide on getting your online business up and running. Use it as a checklist for each task. Breaking down the whole process into manageable steps will keep you from getting overwhelmed.
Evaluating your products and the marketplace is the perfect place to start.
Some people call it a “customer avatar”, but having a clear vision on who your customer is will ensure that your marketing is 100% on point.
MANY people overlook this step, and then wonder why they cannot get any sales! You MUST know who your customer is.
This post is one to save and return to as you build your business!
Because it’s just THAT important, this is another post about your perfect customer that should be “required reading” before you post a single product.
Now we get to some of the fun stuff! When I talk about branding, I go way past pretty colors and a fancy logo. This post teaches you what branding is and how you can use it to create a memorable brand for your customers.
As the saying goes, “you need to spend money to make money”. While some tools are free, there are definitely start up and ongoing costs associated with running a business online. Before your start a craft business, its so important to know what you will need to pay for.
There are a LOT of choices out there these days! This post helps you come up with a process for deciding where you’d like to set up shop on the Internet.
You’ve determined your products will sell online, and now you know every detail about your perfect customer. You have a brand and a website, ready to stock the shelves!
Here are some more posts to help you get off to a great start.
The one HUGE difference between selling online and in craft fairs? Shipping.
It’s the one block that a lot of sellers get stuck on. I’ve got my top tips on shipping – once you get the hang of it, it’s easy (and a heck of a lot easier than packing, unpacking and packing again at a craft show!)
When your customers shop with you, YOU need to be their eyes and hands. They can’t physically see or touch your products. This post goes over all the different product photos you should have to help your customers make a purchase.
I would guess that 80% of handmade sellers are UNDER charging for their products. This blog post is a must read. If you don’t price your products right, you will not make enough money to sustain the business.
This leads to…
If you’re not making a profit, why are you doing this? We want your craft business to be thriving, not just surviving.
Read this post on tips to ensure you’re actually making a profit.
This is a list of my favorite tools that will help you get your business started, faster and easier.
And of course, I have my signature course, The Marketing School for Makers! If you’d like to be notified when the course is available, sign up here.
If you are working on getting your business online, I have a “road map” for you to help you find your way! My free guide, Online Selling Must-Haves for Makers, will give you everything you need to know about how to sell your craft online. Download it here and get ready to grow your business!
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!
Watch on YouTube