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Hi! I’m Lucy.
Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
You know you should be using Pinterest for business, but you’re not sure how to get started? If you’re looking to boost your online presence and drive more traffic to your products, you’re in the right place.
Pinterest is a goldmine for product-based businesses, and I’m here to walk you through the first steps of getting started. You’ll soon be pinning like a pro!
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
The very first thing you need to do is set up a business account on Pinterest. It’s simple, free, and it unlocks a bunch of handy tools that regular accounts don’t have.
Plus, it gives your brand a professional edge. To create a business account, visit Pinterest’s business portal and follow the prompts. Don’t forget to use your business name and a profile picture that represents your brand. If you can, use the same name and photo that you’re using in other areas on the web, such as your Instagram and Facebook pages.
Your Pinterest profile is your digital storefront, so make it as inviting as you can.
Write a compelling bio that succinctly describes what your business is all about. Be sure to use keywords related to your niche, like “handmade jewelry” or “artisanal candles.” This will help Pinterest users find you when they search for related content.
Now, it’s time to get pinning! Pinterest is all about visuals, so high-quality images are a must.
Create boards that resonate with your target audience and are relevant to your products. For example, if you sell handmade jewelry, you could have boards like “Statement Necklaces,” “Boho Bracelets,” or “Gemstone Earrings.” Don’t forget to use keyword-rich descriptions for your boards.
When you start pinning, focus on a mix of your own products and content from others in your niche.
Share blog posts, tutorials, and inspiring ideas related to your industry.
Be consistent with your pinning schedule, and don’t forget to add detailed descriptions to your pins. These descriptions should include relevant keywords to increase discoverability.
Pinterest is not just about pinning. Engage with your audience by responding to comments and messages promptly. Collaborate with other businesses by repinning their content, and they may reciprocate.
And here’s a crucial step: make use of Pinterest Analytics. This tool provides insights into your pin performance, helping you refine your strategy over time.
Pinterest for business can be a game-changer when it comes to expanding your online presence and driving traffic to your products.
Remember to create a business account, optimize your profile, develop a pinning strategy, pin like a pro, and stay engaged with your audience. Over time, you’ll see your business flourish on this visually captivating platform.
If you want to sell your crafts online, you have probably been scouring the internet for help. I have everything you need to know all in one free download! Click here to get Online Selling Must-Haves for Makers, and you’ll have a map to guide you into the online world.
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!