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Hi! I’m Lucy.
Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
Picture this: You’ve poured your heart and soul into opening your brand-new online shop, meticulously curating your handmade products, and setting up a visually stunning website.
Excitement fills the air as you eagerly await the flood of visitors and the sweet sound of cha-chings.
But as days turn into weeks, you find yourself staring at your screen – your website is as quiet as a ghost town. No traffic, no customers. You dive into a pint of Ben & Jerry’s and wonder what you did wrong!
Fret not, my fellow artisan and creator, because, in this post, I’ll be your guide to turning the tides and ensuring your online handmade business gets the attention it deserves. Together, we’ll unravel the secrets to get more traffic and breathe life into your virtual storefront.
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
In today’s digital age, social media platforms have become invaluable tools for businesses to connect with their target audience. To get more traffic for your online handmade business, it’s crucial to harness the power of social media.
Start by identifying platforms where your perfect customers (PC for short) are most active, such as Instagram, Facebook, or Pinterest. Create engaging content that showcases your handmade products, shares your story, and provides value to your followers.
When it comes to attracting and retaining visitors, high-quality content is vital.
Create a blog section on your website and share captivating stories behind your handmade products.
Write informative and entertaining articles about your niche, such as tutorials or gift guides.
Incorporate relevant keywords within your content to improve search engine visibility and increase organic traffic.
Remember to share your blog posts on social media platforms to maximize their reach.
Teaming up with influencers in your niche can be a game-changer for your online handmade business.
Identify influencers who align with your brand values and have an engaged following. Reach out to them and propose collaborations, such as product reviews, giveaways, or sponsored content.
Their endorsement can introduce your business to a broader audience, generate buzz, and significantly get more traffic to your website.
Top tip: Ensure your partnerships feel authentic and provide value to both the influencer’s audience and your brand. Only work with someone who values your work and is excited to share it!
Read more about working with influencers here: Pros and Cons of Influencer Marketing
Improving your website’s search engine optimization (SEO) is essential for driving organic traffic.
Conduct keyword research to identify relevant keywords and incorporate them naturally within your website’s meta tags, headings, product descriptions, and blog posts.
Optimize your website’s loading speed, ensure mobile-friendliness, and provide a seamless user experience. Most e-commerce platforms like Shopify provide tools and apps to handle these conditions.
Regularly update and refresh your content to demonstrate to search engines that your website is active and relevant. (An active blog does this well!)
I shout, “Build your email list” from the mountaintops because it is so important for your business.
Building an email list lets you maintain direct communication with your customers and drive consistent traffic to your website.
To get more people to sign up for your emails, try offering a free guide or an exclusive discount. Entice visitors to subscribe to your newsletter!
Regularly send engaging and informative emails that provide value, share new product releases, and offer special promotions.
Top tip: To maximize their impact, optimize your emails for mobile devices.
By leveraging social media, crafting compelling content, collaborating with influencers, optimizing for search engines, and building an email list, you’re now equipped with powerful tools to boost traffic, increase brand visibility, and drive sales.
Remember, success takes time and effort, so be consistent, experiment, and adapt your strategies based on your audience’s feedback. Get ready to witness the growth and success of your online handmade business!
Ready to kickstart your handmade business? I’ve got the perfect guide for you. Check out my Craft Business Kickstarter! It’s your complete step-by-step guide that walks you through the whole process of setting up your business. Get the details and download the guide here!
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!