Tips and tricks for makers and articles full of handmade business how-tos!

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The one thing you can do to increase engagement
Social Media for Handmade Businesses

If your social media feels more like a ghost town than a bustling marketplace, you’re not alone. Many handmade business owners pour their heart and soul into crafting incredible products, only to find themselves shouting into the void when it comes to increasing engagement. There are so-called “hacks” that promise quick results, but they often […]

The One Thing You Can Do to Increase Engagement

Instagram for Makers
Social Media for Handmade Businesses

If you’re a handmade business owner, you pour your heart and soul into your creations. But let’s face it, passion doesn’t always pay the bills. You know social media can help, but Instagram for makers can be frustrating and confusing. Today, we’re diving into a powerful yet often overlooked tool in your marketing arsenal: your […]

Tiny Bio, Big Bucks: Instagram for Makers

25 Spring Content Ideas for Social Media
Social Media for Handmade Businesses

We may be losing an hour today (hello, Daylight Savings) but we are gaining Spring! This is the perfect time to fill your social media with fresh posts. Spring content ideas are blossoming! No matter what you make, there are ways you can use the season to freshen up your posts. Here’s a list of […]

25 Spring Content Ideas for Social Media Posting

How to go viral on Instagram
Marketing, Social Media for Handmade Businesses

Ready to become a social media maven and watch your posts go viral on Instagram? Okay – the truth is, there’s no one sure way to going viral. Sometimes posts pick up steam for reasons that are totally out of your control. BUT – there are things you can do to help boost your potential […]

How to Go Viral On Instagram (Sort Of)

christmas in july prep: how to do a social media audit
Marketing

Social media is a “must have” for most businesses these days. It’s the most accessible way to get in front of your potential customers.  But, you cannot take the time to work on your social media during the holidays. NOW is the time to make changes and set goals. How can you do this? A […]

How to Do A Social Media Audit: Christmas In July Prep Week 4 

a phone held by female hands with christmas ornaments in background with title holiday social media posts for craft businesses
Marketing, Social Media for Handmade Businesses

 I’m going to keep it short and simple this week because we are cruising into the holiday week. Right now, more than EVER before, there is a huge amount of support out there for handmade businesses. We are seeing this particularly on social media. You are missing a MAJOR opportunity if you don’t get out […]

Holiday Social Media Posts for Craft Businesses

pink desktop with laptop and phone and title Scheduling tools for social media
Social Media for Handmade Businesses

Makers as entrepreneurs have such a unique set of responsibilities. We have to manage the process of actually physically making our products. (While many other product-based businesses simply order theirs.). Plus we have to manage all of the ‘business stuff’, like social media. Social media is a necessary evil, but there are ways to make […]

Scheduling Tools for Social Media to Make Your Life Easier

social media engagement strategies for handmade businesses
Marketing, Social Media for Handmade Businesses

When you hear the word “engagement”, you may think of shiny diamond rings and wedding dates. But as a small business owner, the word takes on a very different meaning. Most likely, you are your own social media marketer, so developing social media engagement strategies is going to be part of your job description! In […]

Social Media Engagement Strategies for Handmade Businesses

6 tips for selling handmade items on social media
Social Media for Handmade Businesses

Remember the old days when “social media” was updating our status on Facebook? Just a simple post to tell family and friends how we were feeling that day? The social media landscape has changed dramatically since then. Now, businesses rely on Facebook, Instagram, Twitter, TikTok and other platforms to communicate. Not only are we using […]

6 Tips For Selling Handmade Items on Social Media

Pink clipboard with title March Meet the Maker by Joanne Hawker
Marketing, Social Media for Handmade Businesses

February seems to be having an identity crisis around here. Some days we’re enjoying 60 degree weather, other days we’re shoveling ourselves out from inches of icy snow. While we are anxiously awaiting the end of winter and the beginning of a prosperous spring season, Joanne Hawker’s March Meet the Maker challenge is here! Her […]

Joanne Hawker’s March Meet the Maker 2022

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.