If your social media feels more like a ghost town than a bustling marketplace, you’re not alone. Many handmade business owners pour their heart and soul into crafting incredible products, only to find themselves shouting into the void when it comes to increasing engagement. There are so-called “hacks” that promise quick results, but they often […]
If you’re a handmade business owner, you pour your heart and soul into your creations. But let’s face it, passion doesn’t always pay the bills. You know social media can help, but Instagram for makers can be frustrating and confusing. Today, we’re diving into a powerful yet often overlooked tool in your marketing arsenal: your […]
I’m going to keep it short and simple this week because we are cruising into the holiday week. Right now, more than EVER before, there is a huge amount of support out there for handmade businesses. We are seeing this particularly on social media. You are missing a MAJOR opportunity if you don’t get out […]
Makers as entrepreneurs have such a unique set of responsibilities. We have to manage the process of actually physically making our products. (While many other product-based businesses simply order theirs.). Plus we have to manage all of the ‘business stuff’, like social media. Social media is a necessary evil, but there are ways to make […]
When you hear the word “engagement”, you may think of shiny diamond rings and wedding dates. But as a small business owner, the word takes on a very different meaning. Most likely, you are your own social media marketer, so developing social media engagement strategies is going to be part of your job description! In […]
Remember the old days when “social media” was updating our status on Facebook? Just a simple post to tell family and friends how we were feeling that day? The social media landscape has changed dramatically since then. Now, businesses rely on Facebook, Instagram, Twitter, TikTok and other platforms to communicate. Not only are we using […]
February seems to be having an identity crisis around here. Some days we’re enjoying 60 degree weather, other days we’re shoveling ourselves out from inches of icy snow. While we are anxiously awaiting the end of winter and the beginning of a prosperous spring season, Joanne Hawker’s March Meet the Maker challenge is here! Her […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
