I hope your holiday selling season is off and running smoothly! I know you’re in the trenches right now, so this week’s blog is short and sweet. The “shop small” movement is alive and well, and many shoppers are actively looking for small businesses to support during the holidays. This means your social media strategy […]
Boy, yesterday was a real eye-opener, wasn’t it? Even if you are already super solid on your content and messaging, it’s always good to take time to review your content and make sure that what you are creating is in alignment with the message that you want to be sending. Setting up a content calendar […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
