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Hi! I’m Lucy.
Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
I’m going to keep it short and simple this week because we are cruising into the holiday week. Right now, more than EVER before, there is a huge amount of support out there for handmade businesses. We are seeing this particularly on social media. You are missing a MAJOR opportunity if you don’t get out there and participate in it! Your holiday social media posts are important.
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
☞ Use Instagram’s “Link” sticker to direct followers to your website in your stories.
☞ Find hashtags such as #shopsmall #shoplocal #shophandmade for your product and business-related posts.
☞ Try the live features on Facebook and Instagram. Facebook strongly favors live video right now and you’ll reach more of your audience.
☞ Use the Reels feature on Instagram: they love (and favor!) when you use Reels.
You may be thinking, “I’m SO in the weeds with making, I really don’t have time to post…”
I am pretty confident that you have 10 minutes a day SOMEWHERE that you can carve out to attend to your social media channels.
Having a handmade business is not a “if you build it, they will come” kind of deal. You have to get out into the world and get talking!
Here’s how you can easily weave your daily work into your social media:
We are all in this together! Sharing posts from your favorite handmade sellers and small businesses is a great way to drum up interest. You can help get the word out about how awesome it is to shop handmade and provide excellent value to your audience.
Easy ways to share:
🎁 On Facebook, use the ‘share’ option from another business’ post and share it to your own business page and/or personal feed.
🎁 On Instagram, use the share option to share a post to your Stories.
🎁 Take a few moments to go through your favorite small business’ website or Etsy shop and pin your favorite items. Create a “gifts” board to pin them to and share the board with your audience.
🎁 If you blog, create a gift guide blog post.
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!