Ideal customer. Customer avatar. Perfect customer. These are all different descriptions for the same concept. As a small business owner, you must know and understand the people who are most likely to buy from you. Your perfect customer is not EVERY woman between the ages of 30 to 65! As much as we’d like to […]
February seems to be having an identity crisis around here. Some days we’re enjoying 60 degree weather, other days we’re shoveling ourselves out from inches of icy snow. While we are anxiously awaiting the end of winter and the beginning of a prosperous spring season, Joanne Hawker’s March Meet the Maker challenge is here! Her […]
There’s nothing worse than seeing a piece sold in your Etsy shop, only to realize that the piece was already sold at a craft show two weeks ago! Managing inventory when you sell both online and in person is part of running a successful handmade business. Even if you don’t sell both in person and […]
The spring craft fair season is coming up quickly! This may be your first year selling your creations in person. Today we’re going to talk about one of the most important parts of selling at craft fairs – accepting payments. First time craft fair sellers are in for a treat. It’s super exciting to be […]
I think podcasts are one the best ways we makers can learn and grow. Listening to podcasts for makers, while actually making things – it’s the perfect combination! An inspirational podcast episode can get me fired up and give me a little push to keep going. Not to mention all the tips and tricks I […]
Product photography is a skill all online sellers need to master. And the types of product photography you use for your listings are extremely important to getting the sale. If you’re selling your handmade items online, then your pictures need to be the eyes and hands of your customers! Okay, that sounds slightly weird, but […]
When we hear the word “trends”, some of us may think of things like acid-washed jeans, jelly bracelets and scrunchies. (Am I showing my age??). Of course, trends in handmade items are more subtle but can still be very effective in boosting your sales. By trying to update your handmade products with the latest trends, […]
Even with the pricing calculators and hundreds of blog posts available on the subject, pricing handmade items is one of the most difficult challenges a new business owner must overcome. And most of the struggle comes from our own heads. I can still remember the day I first listing my handmade jewelry for sale, and […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
