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Tips and tricks for makers and articles full of handmade business how-tos!

Welcome to the Bloom blog

your perfect customer where to find them

Ideal customer. Customer avatar. Perfect customer. These are all different descriptions for the same concept. As a small business owner, you must know and understand the people who are most likely to buy from you. Your perfect customer is not EVERY woman between the ages of 30 to 65! As much as we’d like to […]

Your Perfect Customer – Where to Find Them

a shipping box on a blue background with title my top shipping tips for handmade sellers
Starting Your Business

Do you do a little dance every time you sell one of your products? Hopefully it’s not just me! But after the sale comes through, you still have some work to do. This work includes packaging and shipping your item to its new owner. This part of the process can be confusing if you’re new […]

Shipping Tips for Handmade Products

Pink clipboard with title March Meet the Maker by Joanne Hawker

February seems to be having an identity crisis around here. Some days we’re enjoying 60 degree weather, other days we’re shoveling ourselves out from inches of icy snow. While we are anxiously awaiting the end of winter and the beginning of a prosperous spring season, Joanne Hawker’s March Meet the Maker challenge is here! Her […]

Joanne Hawker’s March Meet the Maker 2022

inventory report tracking sheet and computer with title managing inventory while selling online and in person
Art and Craft Fairs, Organization

There’s nothing worse than seeing a piece sold in your Etsy shop, only to realize that the piece was already sold at a craft show two weeks ago! Managing inventory when you sell both online and in person is part of running a successful handmade business. Even if you don’t sell both in person and […]

Managing Inventory While Selling Online and In Person

Blue cash box with dollar bills on top with title accepting payments when selling at craft fairs
Art and Craft Fairs

The spring craft fair season is coming up quickly! This may be your first year selling your creations in person. Today we’re going to talk about one of the most important parts of selling at craft fairs – accepting payments. First time craft fair sellers are in for a treat. It’s super exciting to be […]

Accepting Payments When Selling at Craft Fairs

Top Podcasts for Makers Title Image with microphone and sign that says podcast
Growing Your Business, Mindset for Business Owners

I think podcasts are one the best ways we makers can learn and grow. Listening to podcasts for makers, while actually making things – it’s the perfect combination!  An inspirational podcast episode can get me fired up and give me a little push to keep going. Not to mention all the tips and tricks I […]

Top Podcasts for Makers 2022

A woman's hand holding a camera with the title types of photography for your handmade business

Product photography is a skill all online sellers need to master. And the types of product photography you use for your listings are extremely important to getting the sale. If you’re selling your handmade items online, then your pictures need to be the eyes and hands of your customers! Okay, that sounds slightly weird, but […]

Types of Product Photography for Handmade Business

Gray worktop with blue and white beads and jewelers tools with title Finding Trends in Handmade
Growing Your Business

When we hear the word “trends”, some of us may think of things like acid-washed jeans, jelly bracelets and scrunchies. (Am I showing my age??). Of course, trends in handmade items are more subtle but can still be very effective in boosting your sales. By trying to update your handmade products with the latest trends, […]

Finding Trends for Handmade Items in 2022

Pink knit background with a calendar showing February on it with the words Planning your marketing strategy for 1st quarter
Social Media for Handmade Businesses

The last few months of the year can be crazy busy for us business owners. Even if you didn’t start your business until January 1st, you probably had a lot of daily life tasks that kept you going most days. And now we’re in the middle of January and you realize you have no marketing […]

Plan Your Marketing Strategy for the First Quarter – 2022

Pink desktop with pencil and paperclip and title overcoming fears when pricing your handmade items
Mindset for Business Owners, Starting Your Business

Even with the pricing calculators and hundreds of blog posts available on the subject, pricing handmade items is one of the most difficult challenges a new business owner must overcome. And most of the struggle comes from our own heads.  I can still remember the day I first listing my handmade jewelry for sale, and […]

Overcoming Fears When Pricing Handmade Items

I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy. 

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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