As a craft business owner, your customers are at the heart of your success. But how often do you take the time to truly listen to what they have to say? Listening to your customers can provide valuable insights into what is working well in your business and what areas need a bit of help. […]
When you first start your craft business, you may be “aware” of competitors, but you’re probably focused more on getting started. Over time, however, doing competitive research is a very smart strategy for creating a business that BLOOMS! Performing competitive research for your craft business can give you valuable insights into what other businesses are […]
As a jewelry designer, I like to make one-of-a-kind pieces. I find unique items and turn them into new jewelry. But some makers create products that they can produce in large quantities. Rather than having new items all the time, these makers create the same products over and over. If this is the case with […]
Starting a new business can be incredibly exciting. You get to create a brand, choose a name, pick out your logo, and start marketing your products. One step in this process that many makers fail to focus on is craft business insurance. It’s not flashy and fun like the other parts, I know. But it’s […]
Have you ever heard the phrase “know, like, and trust”? There’s an unspoken rule of marketing and sales that says that people buy from who they know, like, and trust. And it is consistency in business that builds this trust. Beyond just business, the “know, like, and trust factor” stands true in every aspect of […]
Tax season will be here before you know it, and if you’re a craft business owner, there are certain items you need to track and record for tax purposes. Today’s post has some tax help to make your business owner life a little easier. Tax time is not just in April! As a business owner, […]
Selling handmade products online brings a bit of joy to every day. We’re doing what we love AND getting paid for it? So sweet! Unfortunately, it can also be a bit overwhelming to figure out the complex world of sales tax for online businesses. With so many rules and regulations, it’s hard to know where […]
I think a lot of us makers sort of “fell” into running a business. We didn’t set out to create a crafty empire! We wanted to make something, other people loved what we made and wanted to buy it…and now here we are. So when we makers hear the words “smart goals”…maybe our eyes glaze […]
Imagine this: You’re ready to create some social media posts. You’re feeling pretty pro right now. You are going to schedule a few of them ahead of time and really do this whole “content creation” thing. You have pictures saved. You’re gonna link to a few of your products. You even have a little ‘inspiration’ […]
I love getting my business organized and ready for the new year in January. I don’t know about you, but after the holidays, my business space can look like the toy aisle at Wal-Mart the day after Christmas. If you’re feeling a bit overwhelmed, I’ve got some tips to help you cut through the clutter […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!