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Tips and tricks for makers and articles full of handmade business how-tos!

Welcome to the Bloom blog

top holiday shipping tips for handmade businesses

Well this month is just FLYING by! Before you know it the snowflakes will be falling and we will be a-carolin’ 🎄 This holiday season is again all about selling online. This means making, photographing, listing, marketing, selling, and SHIPPING. I’ve got my top holiday shipping tips for a successful holiday season all wrapped up […]

Holiday Shipping Tips for Handmade Businesses – 2022

organize your business for holiday success

 As we get closer to the crazy, I mean, exciting holiday season, I am trying to set myself up for success. I feel that being organized can truly make or break your business, any time of year. And I want to see you BLOOM this holiday season! So let’s organize your business for holiday success […]

How to Organize Your Business for Holiday Success

creating a product production schedule for the holidays

With 2 months to go until Christmas shopping is in full swing, it’s high time to get a product production schedule into place. Since the vast majority of shopping will be taking place online this year as in recent years, this is your chance to really get some great traction in the online side of […]

Creating a Product Production Schedule for the Holidays

holiday checklist for your handmade business

The weather is turning colder (at least here in the Northeast), and the holiday commercials have already started. We are SO CLOSE to the official holiday season. It’s time to finalize your holiday checklist (and check it twice!). I know that you’ve got a LOT of making to do! I’m going to keep this short […]

Holiday Checklist for Your Handmade Business 2022

holiday product photography

Product photography is probably one of the most important tasks that a maker can master if they want to sell their creations online. And when it comes to holiday product photography, you also need to convey the idea that your product will make the perfect gift for someone in their life. Since your customers cannot see […]

Holiday Product Photography for Handmade Businesses

black friday marketing strategies

I don’t want to alarm you, but…it’s OCTOBER. 😱 Where has the year gone?! Well, I can’t answer that question, but I can tell you my mind is completely fixated on the upcoming holiday season. I want this to be your best year yet, so let’s focus on Black Friday marketing. This is where the […]

Black Friday Marketing Strategies for Craft Businesses

Planning your holiday marketing strategy 2022

We can still feel the warmth of the summer sun on our faces, but now is the time to start planning our holiday marketing strategy! You’ll soon be deep in the handmade trenches, working hard on your creations like the good elf you are. Now is the time to plan your marketing and try to […]

Planning Your Holiday Marketing Strategy 2022

email marketing strategy

Well hey there happy maker! Whether it’s your first year in business or your fiftieth, the holidays are coming, and we are all getting ready. One of the most important parts of preparation is working on your email marketing strategy. You may be enjoying Pumpkin Spice EVERYTHING and looking at Halloween decorations. But now is the […]

Email Marketing Strategy for Black Friday – Cyber Monday Weekend

How to convert traffic into sales
Growing Your Business

So you opened your own online shop! That’s amazing and awesome! I know you’re anxiously waiting for that first “cha-ching!”, but maybe instead…you’re hearing crickets. People are stopping by, but they’re not buying. For many, this is the last piece of the online business puzzle: how to convert traffic into sales. I know it was […]

How to Convert Traffic Into Sales For Your Handmade Business

batching work

So much to make, so little time. This is the plight of every maker, right? You are the wearer of many hats – production, marketing, customer service, shipping, accounting… How the heck can you do it all? I’ll give you the secret: batching work and time blocking. You are likely a solopreneur, meaning that you […]

Batching Work: The Key to Making More Product 

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.