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Tips and tricks for makers and articles full of handmade business how-tos!

Welcome to the Bloom blog


I’m going to make a bold statement here: a well-nurtured and engaged email list is the most valuable asset your business can have. This applies if you are a handmade business owner or any kind of business owner, really.  And, I have the best email marketing tips for you today! Hear me out: This statement […]

Email Marketing Tips for Handmade Businesses

Computer on desk with title email list building for craft businesses

Warm weather months equal craft shows! You may be just getting started selling your crafts in person, or maybe you’re a seasoned professional. Either way, many makers miss out on using craft shows for email list building. Yes – you can build a successful online craft business by using in-person craft shows! Build an email […]

Email List Building for Craft Businesses


As a coach to handmade business owners and crafters, I’ve come to recognize common themes that plague makers who are trying to sell their items online. One of the biggest complaints? Writing product descriptions. For some reason, product descriptions cause an enormous amount of grief! But to be honest, once you develop a formula that […]

How to Write Product Descriptions Using Storytelling

Choosing an Ecommerce Platform title on laptop screen
Growing Your Business, Starting Your Business

I’m going to come straight out of the gate here with this. For your business to thrive, you must have a way to sell online. I will also bet that choosing an ecommerce platform for your business may be a paralyzing decision. Many of us makers relied on in-person events such as fairs and markets […]

Choosing an Ecommerce Platform for Your Handmade Business

Growing Your Business

How to increase online sales. It’s one of the biggest obstacles for most small business owners. Maybe you need a quick increase in funds, or you’re looking to develop your sales volume for a sustainable amount of time. For online businesses, it can seem even more mysterious. You open a shop online and then…crickets. Where is […]

12 Top Tips to Increase Online Sales for Your Craft Business

3 tips for organizing your home office flowers and rainbow with words hello june

Can you believe we are passing the midpoint of the year already? This is the PERFECT time to work on organizing your home office or workspace. Use this time to get ready for the selling season to start picking up again in the fall! Clearing out the excess junk is both physically and metaphorically cleansing. […]

3 Tips for Organizing Your Home Office


Spend any time researching online businesses and the term “SEO” will eventually come up. You’ll probably see this acronym over and over again!  If you’re not sure what SEO is or how it affects your handmade business online, then this SEO 101 article is for you. And while it sounds like a hair band from […]

SEO 101 for Handmade Businesses

how to finally start selling your crafts online ipad screen on desk
Starting Your Business

So you’ve decided it’s time to get your beautiful, unique creations online so people around the world can purchase them? That is awesome and amazing! Congratulations! I know it seems like a HUGE undertaking, but I’m here for you, and I’ve got what you need to start selling your crafts online.  Take it one step […]

How to (Finally) Start Selling Your Crafts Online

Starting Your Business

The spring class of my Get Online, Grow Online course is coming up on graduation. Their growth and successes during the course have been – in a word – phenomenal! These handmade business success stories should encourage and inspire everyone looking to start a business selling their creations. Since launching the Get Online, Grow Online course in […]

Business Success Stories: Student Testimonials

social media engagement strategies for handmade businesses
Marketing, Social Media for Handmade Businesses

When you hear the word “engagement”, you may think of shiny diamond rings and wedding dates. But as a small business owner, the word takes on a very different meaning. Most likely, you are your own social media marketer, so developing social media engagement strategies is going to be part of your job description! In […]

Social Media Engagement Strategies for Handmade Businesses

I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy. 

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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