Tips and tricks for makers and articles full of handmade business how-tos!

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Avoiding Burnout: Self-Care Practice for Handmade Business Owners
Self-Care for Small Business Owners

Even though it’s the beginning of February, you may feel as if you’re still struggling with holiday stress. It can be tough to shake off the hustle and bustle, but avoiding burnout is crucial to our business success. As we juggle the demands of our handmade businesses, it’s so important to prioritize self-care. So grab […]

Avoiding Burnout: Self-Care Practice for Handmade Business Owners

Crafting Irresistible Email Subject Lines

We all know that the subject line is the gateway to your email; it’s the first impression that can make or break whether your audience opens and engages with your message. Today, let’s dive into the art of crafting irresistible email subject lines. Let’s make those subject lines shine! The Power of Captivating Email Subject […]

Crafting Irresistible Email Subject Lines for Handmade Businesses

Content that Converts: Crafting Posts That Drive Engagement and Sales

Crafting stunning handmade products is just one piece of the “building a handmade business” puzzle. Ever wonder how to make those amazing creations sell like hotcakes online? It’s all about content that converts – posts that not only engage your audience but also drive those all-important sales. Let’s dive into some tried-and-true strategies for curating […]

Content that Converts: Crafting Posts That Drive Engagement and Sales

defining your handmade brand identity

In the crowded world of handmade businesses, establishing a strong brand identity is your key to standing out amid the competition. Your brand identity is more than just a logo or a tagline; it’s the soul of your business, conveying your values, story, and unique offerings to your audience. Crafting a powerful brand identity sets […]

 Starting Strong: Defining Your Handmade Brand Identity

A Handmade Business Owner's Guide to Rocking Q1 2024
Starting Your Business

Hey there, amazing crafters and creators! Today we’re diving into some fantastic strategies to prepare your handmade business for Q1 2024. If you’re a new player in the online business world, don’t worry—I’ve got your back! These are some simple steps you can take now that will help you ROCK the beginning of the new […]

A Handmade Business Owner’s Guide to Rocking Q1 2024

Maintaining Work-Life Balance as a Small Business Owner
Self-Care for Small Business Owners

As a small business coach specializing in empowering product-based entrepreneurs like you, I get it. The hustle, the passion, the drive to create and succeed—it’s all part of the thrilling journey of entrepreneurship. But let’s talk about something equally crucial: work-life balance. Work-life balance isn’t just a buzzword; it’s the art of nurturing your business […]

Maintaining Work-Life Balance as a Small Business Owner

post holiday marketing keep the momentum going.

As quickly as it blows in, the holiday season is almost at a close. But that doesn’t mean our businesses have to take a backseat. Let’s explore some strategies to keep the post holiday marketing momentum going, even after the seasonal whirlwind settles down. Ready? Great! Let’s go. Reflecting on the Festive Frenzy After Your […]

Post Holiday Marketing: Keep the Momentum Going

shipping tips for small businesses

If you’ve been in business for any amount of time, you know that selling online and shipping go hand-in-hand. During the holidays, the shipping headaches can build up like a snow squall! To make sure your holiday season sails smoothly, here are some updated shipping tips for small businesses like yours. In the current landscape […]

Shipping Tips for Small Businesses for a Smoother Holiday Season

Last minute holiday marketing strategies

We are in the thick of it, friends! The holiday season is here, and with it comes the highs and lows of selling your handmade creations to a bevy of friends and customers. While things are in full swing, there are a few fun additions to your holiday marketing strategies that could boost your sales […]

Last-Minute Holiday Marketing Strategies for Handmade Businesses

top productivity apps for handmade business

It’s funny to be talking about top digital productivity apps for a “handmade business”, but here we are! I know there are a TON of apps out there! That’s why I put together my favorites. Give one or two of them a try and see how they can help you manage your day. Whether you’re […]

Top Productivity Apps for Your Handmade Business 2024

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.