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Hi! I’m Lucy.
Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
Let’s be real for a second: running a business is a wild ride. It’s a rollercoaster of exhilarating highs and soul-crushing lows; a constant juggle of a million different tasks. But amidst all the madness, there’s one thing that can make all the difference between a thriving business and a struggling one: setting goals.
I know, I know. You’ve probably heard this a million times before. “Set SMART goals!” they say. “Make them specific, measurable, achievable, relevant, and time-bound!” But let’s be honest, most of the advice out there is about as helpful as a chocolate teapot.
It’s all well and good to say “set goals,” but what does that actually mean? And how do you actually do it in a way that actually makes a difference?
Well, my friend, that’s exactly what we’re going to dive into today. We’re going to cut through the BS and get to the heart of what setting goals really means, why it’s so important, and how you can actually do it in a way that will propel your business forward.
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
First things first, let’s talk about why setting goals is so important. It’s not just about having something to aim for (although that’s certainly a part of it).
It’s about creating a roadmap for your business, a clear direction that will guide your decisions and actions.
When you have well-defined goals, you’re less likely to get sidetracked by shiny objects or caught up in the day-to-day grind. You have a sense of purpose, a reason to get out of bed in the morning and hustle.
Imagine you’re driving a car without a destination in mind. You might end up somewhere interesting, but you’re just as likely to end up lost and confused. But when you have a clear destination, you can plan your route, avoid detours, and arrive at your desired location with ease.
Setting goals is like plugging in your GPS for your business. (Remember the days BEFORE GPS??)
Now, let’s get down to the nitty-gritty of how to actually set goals that work. While SMART goals are the standard, it’s time for a new acronym: REAL.
When you set REAL goals, you’re setting yourself up for success. You’re creating goals that are meaningful, motivating, and measurable.
So, how do you actually go about setting REAL goals? Here’s a simple process you can follow:
Setting goals isn’t just a nice-to-have for businesses. It’s a must-have. It’s the secret sauce that will help you cut through the noise, stay focused, and achieve the success you deserve.
So, what are you waiting for? Start setting those REAL goals today and watch your business grow like never before.
If you’re just getting started and need a guide to the business side of your handmade business, check out the Business School for Makers!
My self-paced course will guide you through all the non-creative, paperwork-y stuff that most makers don’t really know how to do. Things like securing a URL for your online shop, or choosing a legal business structure (sounds scary but isn’t really!).
Get all the details and start the Business School for Makers by clicking or tapping here.
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!
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