If you’re running a handmade or craft business, you know that juggling the demands of production, marketing, sales, and everything else can feel like a never-ending circus act. It’s easy to get caught up in the whirlwind and lose track of time, leaving you feeling overwhelmed and burnt out. But fear not, my fellow makers, […]
Let’s talk about something that affects us all at some point: avoiding burnout. As a marketing strategist and small business coach, I’ve seen the toll that burnout takes on passionate handmade business owners like you. We pour our hearts and souls into our creations, often working long hours, juggling multiple responsibilities, and wearing a million […]
As handmade business owners, we find immense joy and fulfillment in transforming our artistic visions into tangible products. However, turning passion into profit is no small feat. One of the most significant hurdles we face is setting and achieving our goals. Today, we will explore some common goal setting challenges in your handmade business and […]
As makers, we pour our hearts and souls into our craft, and it’s easy to get swept away in the day-to-day hustle. But savvy business owners know that strategic planning can make the difference between a year of feast and famine. If you’re ready to take your handmade business to the next level, let’s dive […]
If you’re running a handmade business, you’re probably juggling a million things – from whipping up stunning creations to managing orders, marketing, and maybe even wrangling a few unruly bead spills (been there, done that). In the midst of the chaos, it’s easy for dreams to get lost in the shuffle. But what if I […]
Let’s be real for a second: running a business is a wild ride. It’s a rollercoaster of exhilarating highs and soul-crushing lows; a constant juggle of a million different tasks. But amidst all the madness, there’s one thing that can make all the difference between a thriving business and a struggling one: setting goals. I […]
If your social media feels more like a ghost town than a bustling marketplace, you’re not alone. Many handmade business owners pour their heart and soul into crafting incredible products, only to find themselves shouting into the void when it comes to increasing engagement. There are so-called “hacks” that promise quick results, but they often […]
If you’re a handmade business owner, you pour your heart and soul into your creations. But let’s face it, passion doesn’t always pay the bills. You know social media can help, but Instagram for makers can be frustrating and confusing. Today, we’re diving into a powerful yet often overlooked tool in your marketing arsenal: your […]
As a marketing strategist who’s worked with countless talented entrepreneurs like yourselves, I’ve noticed a few common pitfalls that can prevent your content marketing from reaching its full potential. I get it, running a craft business is a labor of love, and marketing your masterpieces can feel like a daunting task. I’m here to share […]
Whether you’re a jeweler, a candle maker, or a painter, you pour your heart and soul into your work. But there’s another ingredient that can take your business to the next level: powerful copywriting. Today, we’re diving into the art of crafting words that sell, turning your passion into profit. Ready to boost your sales […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
