Tips and tricks for makers and articles full of handmade business how-tos!

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Blue cash box with dollar bills on top with title accepting payments when selling at craft fairs
Art and Craft Fairs

The spring craft fair season is coming up quickly! This may be your first year selling your creations in person. Today we’re going to talk about one of the most important parts of selling at craft fairs – accepting payments. First time craft fair sellers are in for a treat. It’s super exciting to be […]

Accepting Payments When Selling at Craft Fairs

A woman's hand holding a camera with the title types of photography for your handmade business
Growing Your Business, Marketing, Starting Your Business

Product photography is a skill all online sellers need to master. And the types of product photography you use for your listings are extremely important to getting the sale. If you’re selling your handmade items online, then your pictures need to be the eyes and hands of your customers! Okay, that sounds slightly weird, but […]

Types of Product Photography for Handmade Business

Pink desktop with pencil and paperclip and title overcoming fears when pricing your handmade items
Starting Your Business

Even with the pricing calculators and hundreds of blog posts available on the subject, pricing handmade items is one of the most difficult challenges a new business owner must overcome. And most of the struggle comes from our own heads.  I can still remember the day I first listing my handmade jewelry for sale, and […]

Overcoming Fears When Pricing Handmade Items

can you sell your handmade items online
Starting Your Business

For most artists and craftspeople, there comes a time when a friend or family member will say to you, “you should sell this!” Maybe you decided to give a local art or craft show a shot, and got a few sales (or maybe a lot!). And now you’re wondering, can you sell your handmade items online? […]

Can You Sell Your Handmade Items Online?

Magnifying glass on orange background with title who is your target market? finding your perfect customer
Starting Your Business

I’m just going to put this out there: if you say your products are for “everyone”, then you will never build a handmade business that will succeed.I know – harsh! But this concept is true for EVERY business. Your products will never be for everyone. And finding your target market is a must if you want […]

Who Is Your Target Market? Finding Your Perfect Customer

pink background with keyboard and plant and notebook with title 3 things you need to know about your perfect customer
Starting Your Business

It’s 2022, and every business needs to be online. You work hard to lovingly craft and create unique, one of a kind products to wow your perfect customer. Each item is a unique work of art, brought into existence with your own two hands. It is destined for someone who will love and appreciate it […]

Your Perfect Customer: 3 Things You Need to Know

ecommerce platforms bloom business basics bootcamp
Starting Your Business

If you’ve been following along, we have talked about whether or not you can (or want to!) sell your craft, if you DO sell, how to price your products so that you are making a profit, and business-y stuff like how to come up with a name, how to track your expenses , and how to get paid.  Last week, we […]

E-Commerce Platforms: Bloom Business Basics Bootcamp Week 7

Bloom Business Basics Bootcamp Week 3 Choosing a Business Name
Bloom Business Basics Bootcamp, Starting Your Business

Choosing a business name is one of the top decisions you’ll need to make when starting a handmade business. Your business name should be the second most recognizable thing about your business, only behind your art. It should be broad enough that it can allow you space to grow and pivot, but distinctive enough that […]

Tips for Choosing A Business Name – Bloom Business Basics Bootcamp Week 3

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.