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Hi! I’m Lucy. Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
Choosing a business name is one of the top decisions you’ll need to make when starting a handmade business. Your business name should be the second most recognizable thing about your business, only behind your art.
It should be broad enough that it can allow you space to grow and pivot, but distinctive enough that it can be a strong representation of a well-defined brand.
I know it can be a tough decision, so here are my tips for choosing a business name.
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
You want to have a name that is unique, understandable, and all-encompassing for your current and future craft product offerings. Avoid choosing a name that is similar to another business’ name or that could be confused with another product.
The US Small Business Administration has a great resource with tips for choosing a business name. It outlines exactly how to go about choosing and registering your business name and how to find out whether or not a name or phrase you want to use has already been trademarked.
A major factor in deciding what name you will select for your business will be (or should be) whether or not you are able to purchase the domain name.
What I mean is, if you want to call your business “Susie’s Candles”, it’s going to be important that you are able to obtain www.susiescandles.com in order to be able to really have a strong online presence.
I personally prefer to purchase my domain names from GoDaddy, but there are lots of services out there. To find out whether or not your domain name is available, you can go to GoDaddy and use the “find your perfect domain name” search bar to see if your domain name is available.
Depending on how you choose to set up your business’ legal structure, you will need to register at the state and possibly federal level. Don’t stress though: it’s not as scary as it sounds! For many crafty business owners, it’s as easy as registering your business name with your state and then getting a federal tax ID number.
Again, the US Small Business Administration has a wonderful, easy to navigate source that will show you exactly what you need to do depending on what state you are in.
In most areas, there are Small Business Development Centers (usually at a local University) that offer free support to small businesses who are looking to get started. You can search by state and zip code to find a center near you, then explore what they have to offer.
For example, Duquesne University in Pittsburgh, PA (my alma mater) offers a wide array of resources for small businesses including free consultations, workshops, and other valuable tips.
I highly encourage you to seek out your local Small Business Development Center and take advantage of these valuable opportunities.
Getting your business set up properly from the beginning will save you LOADS of headaches down the road, and having someone walk you through the steps will take away the frustration, overwhelm, and uncertainty that tends to be the biggest barrier to taking that next step.
Choosing a business name is important step in your process of becoming a business owner! Hopefully these tips give you some ideas on how to choose the right name, as well as setting up your online presence so that your business name is instantly recognized by your customers.
Looking for more tips and help! Join my free Facebook group exclusively for handmade business owners!
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!