We’re halfway through our “Christmas in July” series! How is it going so far? Today we’ll discuss starting (or improving) your online store. Last week we went over making plans for the holidays. Week 1 was all about reviewing your past performance. Be sure to read those articles to get ready to ROCK this year’s […]
As the holiday season approaches, it’s time to gear up and make the most of this bustling time for sales and customer engagement. While it may be July and Christmas seems far away, preparing early will set you up for success. Our Christmas In July is a little different than most. We’ll use this month […]
I know, it’s June – you’re preparing for barbecues, pool days and family vacations. Online sales are probably slowing down. Maybe you’re attending a few shows, but for all intents and purposes, your craft business is a bit quiet. This is the PERFECT time to start getting ready for the busy season. Because you and […]
Selling your handmade items wholesale may seem like a challenging task. Today’s blog post is here to give you the guidance you need to get started! Whether you specialize in crafting jewelry, ceramics, textiles, or any other handcrafted product, sharing your creations with a broader audience through wholesale can be exciting and rewarding. Read on […]
Are you ready to take your craft business to the next level? Get ready, maker friends, because we’re about to unleash the power of SEO on Shopify! ? In this exciting guide, we’ll dive headfirst into the wonderful world of search engine optimization (SEO) and show you how it can work wonders for your Shopify […]
Picture this: You’ve poured your heart and soul into opening your brand-new online shop, meticulously curating your handmade products, and setting up a visually stunning website. Excitement fills the air as you eagerly await the flood of visitors and the sweet sound of cha-chings. But as days turn into weeks, you find yourself staring at […]
While running a handmade business can be fulfilling and rewarding, it’s important to make sure that it is also profitable. After all, if your business is not making a profit, then it’s just a hobby. A profit is crucial for the sustainability and growth of your handmade business. In this ultimate guide, I’ve gathered my […]
As a jewelry designer, I like to make one-of-a-kind pieces. I find unique items and turn them into new jewelry. But some makers create products that they can produce in large quantities. Rather than having new items all the time, these makers create the same products over and over. If this is the case with […]
Have you ever heard the phrase “know, like, and trust”? There’s an unspoken rule of marketing and sales that says that people buy from who they know, like, and trust. And it is consistency in business that builds this trust. Beyond just business, the “know, like, and trust factor” stands true in every aspect of […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
