Who is your “perfect customer”?? I talk a LOT about your Perfect Customer (or PC for short), and that’s for a good reason. Building your perfect customer profile allows you to create marketing, content, products and promotions that reflect what your PC wants and needs. Knowing your PC is the KEY to success. And it’s […]
Ah, the eternal quest to make more money without working harder—sounds like a dream, doesn’t it? I know, the idea of cranking out more products or stretching your creative muscles until they’re thin just to see a bit more green can feel… well, daunting. But, what if I told you there’s a magic potion for […]
If you’re reading this, chances are you’ve poured your heart and soul into creating amazing products. You’ve perfected your craft, you’ve set up shop, and you’re ready for the sales to start rolling in. But for some reason, they’re just not. Can you make a living selling crafts, or should you give up and return […]
You know you should be using Pinterest for business, but you’re not sure how to get started? If you’re looking to boost your online presence and drive more traffic to your products, you’re in the right place. Pinterest is a goldmine for product-based businesses, and I’m here to walk you through the first steps of […]
One of the keys to success when it comes to running an online handmade business is keeping your customers excited and coming back. Loyal customers are the lifeblood of a long-term successful shop. But knowing how to launch new products can be tricky. When is a good time to introduce something new, and how do […]
Hey there, crafty friends! Today we’re diving into a topic that can sometimes make even the most seasoned artisans break into a sweat: how to price your products. But fear not, because I’m here to guide you through the process with confidence and ease. Why Pricing Matters Before we get into the nitty-gritty, let’s take […]
Since launching the Get Online, Grow Online course in 2020 (now called the Marketing School for Makers), I’ve had hundreds of craftspeople join the community. These makers are building sustainable, profitable businesses and I am so proud of them. As I open the doors again tomorrow (9/11/23), I thought some student testimonials could help you […]
If you’re determined to increase sales for your handmade business but find the challenge of driving more traffic to your online shop a bit overwhelming, you’re not alone. The good news is that alternative strategies can help you achieve your sales goals without constantly chasing higher website traffic numbers. In this blog post, we’ll delve […]
Picture this: you’re a wizard with yarn, a maestro of paper crafts, or a master of woodworking. Your creations are nothing short of magical, and your passion shines through every stitch, cut, and carve. But, with countless shops popping up like mushrooms after rain, how can you ensure your online store isn’t lost in the […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
