I think a lot of us makers sort of “fell” into running a business. We didn’t set out to create a crafty empire! We wanted to make something, other people loved what we made and wanted to buy it…and now here we are. So when we makers hear the words “smart goals”…maybe our eyes glaze […]
Every year on Thanksgiving, my mother will always answer the phone “gobble, gobble!”…and I fully expect that when I call her this year, this is exactly what she will say. It’s a goofy Thanksgiving tradition that I never really knew I loved until I really started to think about it. And somehow I’ve made a […]
So you opened your own online shop! That’s amazing and awesome! I know you’re anxiously waiting for that first “cha-ching!”, but maybe instead…you’re hearing crickets. People are stopping by, but they’re not buying. For many, this is the last piece of the online business puzzle: how to convert traffic into sales. I know it was […]
As a handmade seller, you may find that your cost for materials is cutting into your profit margin. When we first start a craft business, we are usually making just a few items. But as your business grows, you may find the need to purchase your supplies and materials at higher quantities. This is when […]
You may think preparing your craft business for the holidays in August is a bit much, but the truth is your customers are already shopping for the holidays. I know! We’re all thinking of the beach and summer nights at the carnival or by the fire, but believe me – your customers are searching for […]
I’m going to make a bold statement here: a well-nurtured and engaged email list is the most valuable asset your business can have. This applies if you are a handmade business owner or any kind of business owner, really. And, I have the best email marketing tips for you today! Hear me out: This statement […]
I’m going to come straight out of the gate here with this. For your business to thrive, you must have a way to sell online. I will also bet that choosing an ecommerce platform for your business may be a paralyzing decision. Many of us makers relied on in-person events such as fairs and markets […]
How to increase online sales. It’s one of the biggest obstacles for most small business owners. Maybe you need a quick increase in funds, or you’re looking to develop your sales volume for a sustainable amount of time. For online businesses, it can seem even more mysterious. You open a shop online and then…crickets. Where is […]
Spend any time researching online businesses and the term “SEO” will eventually come up. You’ll probably see this acronym over and over again! If you’re not sure what SEO is or how it affects your handmade business online, then this SEO 101 article is for you. And while it sounds like a hair band from […]
The spring class of my Get Online, Grow Online course is coming up on graduation. Their growth and successes during the course have been – in a word – phenomenal! These handmade business success stories should encourage and inspire everyone looking to start a business selling their creations. Since launching the Get Online, Grow Online course in […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!