Are you ready to take your craft business to the next level? Get ready, maker friends, because we’re about to unleash the power of SEO on Shopify! 🚀 In this exciting guide, we’ll dive headfirst into the wonderful world of search engine optimization (SEO) and show you how it can work wonders for your Shopify […]
Picture this: You’ve poured your heart and soul into opening your brand-new online shop, meticulously curating your handmade products, and setting up a visually stunning website. Excitement fills the air as you eagerly await the flood of visitors and the sweet sound of cha-chings. But as days turn into weeks, you find yourself staring at […]
While running a handmade business can be fulfilling and rewarding, it’s important to make sure that it is also profitable. After all, if your business is not making a profit, then it’s just a hobby. A profit is crucial for the sustainability and growth of your handmade business. In this ultimate guide, I’ve gathered my […]
As a craft business owner, your customers are at the heart of your success. But how often do you take the time to truly listen to what they have to say? Listening to your customers can provide valuable insights into what is working well in your business and what areas need a bit of help. […]
As a jewelry designer, I like to make one-of-a-kind pieces. I find unique items and turn them into new jewelry. But some makers create products that they can produce in large quantities. Rather than having new items all the time, these makers create the same products over and over. If this is the case with […]
Have you ever heard the phrase “know, like, and trust”? There’s an unspoken rule of marketing and sales that says that people buy from who they know, like, and trust. And it is consistency in business that builds this trust. Beyond just business, the “know, like, and trust factor” stands true in every aspect of […]
I think a lot of us makers sort of “fell” into running a business. We didn’t set out to create a crafty empire! We wanted to make something, other people loved what we made and wanted to buy it…and now here we are. So when we makers hear the words “smart goals”…maybe our eyes glaze […]
Every year on Thanksgiving, my mother will always answer the phone “gobble, gobble!”…and I fully expect that when I call her this year, this is exactly what she will say. It’s a goofy Thanksgiving tradition that I never really knew I loved until I really started to think about it. And somehow I’ve made a […]
So you opened your own online shop! That’s amazing and awesome! I know you’re anxiously waiting for that first “cha-ching!”, but maybe instead…you’re hearing crickets. People are stopping by, but they’re not buying. For many, this is the last piece of the online business puzzle: how to convert traffic into sales. I know it was […]
As a handmade seller, you may find that your cost for materials is cutting into your profit margin. When we first start a craft business, we are usually making just a few items. But as your business grows, you may find the need to purchase your supplies and materials at higher quantities. This is when […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!