The spring class of my Get Online, Grow Online course is coming up on graduation. Their growth and successes during the course have been – in a word – phenomenal! These handmade business success stories should encourage and inspire everyone looking to start a business selling their creations. Since launching the Get Online, Grow Online course in […]
When you hear the word “engagement”, you may think of shiny diamond rings and wedding dates. But as a small business owner, the word takes on a very different meaning. Most likely, you are your own social media marketer, so developing social media engagement strategies is going to be part of your job description! In […]
Remember the old days when “social media” was updating our status on Facebook? Just a simple post to tell family and friends how we were feeling that day? The social media landscape has changed dramatically since then. Now, businesses rely on Facebook, Instagram, Twitter, TikTok and other platforms to communicate. Not only are we using […]
The task of starting an online business is daunting. Of course, there are a TON of hurdles to jump over – getting a website, how to accept payments, packaging and shipping, etc. I would bet your plans definitely include the possibility of using social media for marketing. Is social media for your craft business one […]
Handmade business owners are a unique bunch, aren’t we? We love to create things. Yet asking someone to buy the things we create can feel like we’re abandoning our core values! Figuring out how to sell without selling can be tricky. The last thing we want to do is annoy people. We all have those […]
If you make seasonal products, you may wonder how you can bridge the gap to year round sales. Many sellers would like the stability of more consistent sales throughout the year. However, every business has a cycle of busy seasons and slow times. For online sellers, points of the year like back-to-school time or just […]
When you first started selling handmade items, you probably sold them to friends and family. And hey – a sale is a sale! But we all have a finite amount of friends and family members. Eventually you exhaust the list of people closest to you that want to purchase your creations (again). How do you […]
There’s no denying that Etsy is the most visited website for handmade goods. If you’re looking for unique, hand crafted anything – you go to Etsy, right? But with recent fee increases and a flooded market, you may be wondering if you should still be selling on Etsy. The short answer is yes! But the […]
To say I’m blown away by the success stories my students are sharing would be an understatement! I was just reviewing some student testimonials, and I am so happy to see the growth. Since launching the Get Online, Grow Online course in 2020, I’ve had hundreds of makers join the Bloom community. So many of […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
