With the holiday season just around the corner, it’s time for handmade business owners to roll up their sleeves and whip up some delightful customer loyalty magic! Establishing a loyal customer base can make the difference between a thriving business and one that merely survives. But don’t worry, crafty friends! This blog is packed with […]
As a marketing strategist for creative businesses, I often talk to handmade and creative business owners who are feeling overwhelmed and unsure of where to start. They have a great product or service, but they’re not sure how to turn it into a thriving business. The truth is, business success doesn’t have to be scary. […]
As a handmade business owner, you’re likely passionate about your craft and love sharing your creations with the world. But running a business can also be isolating, especially if you work alone. That’s why it’s important to build relationships with other creators and collaborate on projects. Collaborating with other creators can help you to: Disclosure: […]
If you’re running a handmade or craft business, chances are you’ve heard of Search Engine Optimization (SEO). It’s that magical term that promises to boost your visibility on the vast ocean of the internet. But let’s be real—understanding SEO can feel like trying to knit a sweater while riding a unicycle. Not impossible, but definitely […]
Storytelling is one of the most powerful tools in marketing. It allows you to connect with your customers on an emotional level and build a lasting relationship with them. When you tell your story, you’re not just selling your products; you’re sharing your passion, your values, and your unique perspective. Let’s go and find out […]
It’s almost that time of year again – the holiday season is encroaching, and with it comes the frantic scramble to boost sales and make more money. But let’s face it, running a handmade business is already a full-time job, and trying to juggle holiday preparations on top of everything else can feel like trying […]
Inventory management is one of the most important aspects of running a handmade business. It can be difficult to know how much inventory to stock up on, especially when you’re not sure what to expect in terms of sales. However, if you can get your inventory management under control, you can save yourself a lot […]
The holiday season. It’s a time of joy, cheer, and, let’s be honest, a ton of competition for holiday sales. With online marketplaces, craft fairs, and social media flooded with handmade goods from other handmade sellers, how can you make your creations stand out from the crowd? Fear not, my friend! I’m here to share […]
While the holidays bring a flurry of festive cheer and gift-giving opportunities, it’s crucial to navigate your pricing strategies with finesse. As a marketing strategist who’s worked with countless handmade businesses, I’m here to spill some insider tips to help you maximize your profits and keep your customers coming back for more. Let’s get crackin’! […]
The holiday shopping season is creeping up on us faster than you can say “ho ho ho.” For us makers, this is both an exhilarating and slightly terrifying time. You know that the holiday season isn’t just about a flurry of festive cheer. It’s also your chance to shine brightly amid a sea of mass-produced […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!