Tips and tricks for makers and articles full of handmade business how-tos!

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shipping tips for small businesses

If you’ve been in business for any amount of time, you know that selling online and shipping go hand-in-hand. During the holidays, the shipping headaches can build up like a snow squall! To make sure your holiday season sails smoothly, here are some updated shipping tips for small businesses like yours. In the current landscape […]

Shipping Tips for Small Businesses for a Smoother Holiday Season

Last minute holiday marketing strategies

We are in the thick of it, friends! The holiday season is here, and with it comes the highs and lows of selling your handmade creations to a bevy of friends and customers. While things are in full swing, there are a few fun additions to your holiday marketing strategies that could boost your sales […]

Last-Minute Holiday Marketing Strategies for Handmade Businesses

top productivity apps for handmade business

It’s funny to be talking about top digital productivity apps for a “handmade business”, but here we are! I know there are a TON of apps out there! That’s why I put together my favorites. Give one or two of them a try and see how they can help you manage your day. Whether you’re […]

Top Productivity Apps for Your Handmade Business 2024

out of the box BFCM marketing strategies

We are super close to the Black Friday / Cyber Monday (BFCM) weekend, but there’s still time to come up with some out of the box BFCM marketing ideas for your handmade business! Hopefully by now you have your email marketing set up and ready to go. You have social media posts scheduled and your […]

Out-Of-The-Box BFCM Marketing Strategies for Handmade Businesses

holiday marketing ideas for your handmade business

Are you prepared to get the most out of the yearly holiday rush? Your holiday marketing ideas for your handmade business should capitalize on the amount of shopping your customers are planning on doing this time of year. Here are five actionable steps you can take right away to get your craft business ready for […]

Holiday Marketing Ideas for Your Handmade Business

dos and donts of holiday email campaigns

Yes, I know our halloween and fall decorations are still up, but now is the perfect time to create your holiday email campaigns. Your unique, handcrafted products make thoughtful gifts, and email marketing is an essential tool to reach your audience. However, there are some do’s and don’ts to keep in mind to make your […]

Do’s and Don’ts of Holiday Email Campaigns

crafting the perfect product page for handmade businesses
Starting Your Business

As a business coach with a focus on helping handmade businesses thrive online, I understand the importance of a well-optimized product page. So, let’s get started on this journey to create the perfect product page that captivates your customers. Product pages are the digital storefronts for your handmade treasures. Think of them as the first […]

Crafting the Perfect Product Page for Your Handmade Business

Pinterest for business your ultimate guide
Growing Your Business, Marketing

You know you should be using Pinterest for business, but you’re not sure how to get started? If you’re looking to boost your online presence and drive more traffic to your products, you’re in the right place. Pinterest is a goldmine for product-based businesses, and I’m here to walk you through the first steps of […]

Pinterest for Business: Your Ultimate Guide to Getting Started

when and how to launch new products title on pink desk with flowers
Growing Your Business

One of the keys to success when it comes to running an online handmade business is keeping your customers excited and coming back. Loyal customers are the lifeblood of a long-term successful shop. But knowing how to launch new products can be tricky. When is a good time to introduce something new, and how do […]

When and How to Launch New Products

How to price your products without fear
Growing Your Business, Starting Your Business

Hey there, crafty friends! Today we’re diving into a topic that can sometimes make even the most seasoned artisans break into a sweat: how to price your products. But fear not, because I’m here to guide you through the process with confidence and ease. Why Pricing Matters Before we get into the nitty-gritty, let’s take […]

How To Price Your Products Without Fear

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.