Tips and tricks for makers and articles full of handmade business how-tos!

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Crafting Success Online: Unleashing the Power of SEO on Shopify
Growing Your Business

Are you ready to take your craft business to the next level? Get ready, maker friends, because we’re about to unleash the power of SEO on Shopify! 🚀 In this exciting guide, we’ll dive headfirst into the wonderful world of search engine optimization (SEO) and show you how it can work wonders for your Shopify […]

Crafting Success Online: Unleashing the Power of SEO on Shopify

Get more traffic: 5 proven strategies for online handmade businesses
Growing Your Business, Marketing

Picture this: You’ve poured your heart and soul into opening your brand-new online shop, meticulously curating your handmade products, and setting up a visually stunning website.  Excitement fills the air as you eagerly await the flood of visitors and the sweet sound of cha-chings. But as days turn into weeks, you find yourself staring at […]

Get More Traffic: 5 Proven Strategies for Online Handmade Businesses

product photography - how to take great photos
Marketing

Product photography is always a hot topic, especially among handmade sellers. To stand out on any digital platform, your photos MUST be top quality. We all know the importance of a good first impression, and when it comes to handmade products, a killer product photo can make all the difference.  That’s why I’m here today […]

Product Photography Glow Up – How to Take Great Photos of Your Products

10 must-have online business tools for makers
Starting Your Business

The number of online business tools available for makers can be overwhelming! What website host should you use? What exactly is an “ESP,” and which one is right for you? Today I’m sharing some of my favorite business tools for my online business. I’ve got you covered, from marketplaces to graphic design, digital storage to […]

10 Must-Have Online Business Tools for Makers

Pros and Cons of Influencer Marketing for Handmade Businesses
Marketing

In today’s fast-paced digital world, influencer marketing has taken the marketing landscape by storm, and it’s no different for handmade businesses.  If you’re curious whether working with influencers is right for your handmade business, you’ve come to the right blog post! In this post, I’ll be discussing the ins and outs of influencer marketing,, and […]

Pros and Cons of Influencer Marketing for Handmade Businesses

The real costs of selling handmade items online
Starting Your Business

Selling your creations online can be very rewarding. It allows you to showcase your talents and connect with customers from all over. However, before you dive into the world of online selling, it’s essential to understand the costs associated with selling handmade items online. In this blog post, I’ll break down the actual costs to […]

The Real Costs of Selling Handmade Items Online

maximizing productivity as a handmade business owner
Organization

Running a handmade business can be fulfilling and rewarding. You’re your own boss! You make things every day! People actually PAY you for what you create! But it can also be challenging. Taxes, emails, inventory, photos, and more are your responsibility. Whether you’re creating your products from scratch, managing your online store, or handling administrative […]

Maximizing Productivity as a Handmade Business Owner

shipping handmade items - everything you need to know
Starting Your Business

If you’re a creative business owner you may know how to work the craft show circuit like a pro. But if you’re new to the online scene, shipping handmade items may be THE hurdle keeping you from opening your own website. Shipping handmade products can be tricky, but fear not! I am here to help […]

Shipping Handmade Items: Everything You Need to Know

my alt summit experience
Mindset for Business Owners

I wanted to go to the Alt Summit conference ever since I learned of its existence (probably around 2018-ish). But to be honest with you, it felt “out of my league”. Alt is where all the “cool” kids in the creative-sphere go.  I’m off to Alt Summit! In March 2020, I was at Midwest Craft […]

My Alt Summit Experience (And Will I Go Back?)

The ultimate guide to making a profit with your handmade business
Growing Your Business, Starting Your Business

While running a handmade business can be fulfilling and rewarding, it’s important to make sure that it is also profitable. After all, if your business is not making a profit, then it’s just a hobby.  A profit is crucial for the sustainability and growth of your handmade business. In this ultimate guide, I’ve gathered my […]

The Ultimate Guide to Making a Profit with Your Handmade Business

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.