Tips and tricks for makers and articles full of handmade business how-tos!

Welcome to the Bloom blog

What makes good email marketing

Ever pour your heart into a beautiful email newsletter, only to hear…crickets? You’re not alone. For craft business owners, navigating the world of email marketing can feel overwhelming.  We spend hours crafting the perfect message, but it ends up buried in a digital abyss. But I am a HUGE champion of email marketing for small […]

What Makes Good Email Marketing? A Guide for Handmade Business Owners

from pastime to profit how to make money as a maker
Starting Your Business

If crafting, tinkering, and building bring you joy, then you, my friend, are a maker! But what if you could turn that passion into, well, some sweet, sweet cash? Buckle up, because we’re about to transform your pastime into a money-making machine (pun intended). The world craves unique, handcrafted goods. From funky jewelry to custom […]

From Pastime to Payday – How to Make Money as a Maker

Does Your About Me Page Help or Hurt Your Business?
Starting Your Business

As a handmade business owner stepping into the bustling world of e-commerce, your “About Me” page is not just a formality—it’s a pivotal component of your online presence. Often overlooked, this section of your website holds the power to either forge a strong connection with potential customers or leave them feeling a bit “meh”. Let’s […]

Does Your About Me Page Help or Hurt Your Business?

prep like a pro for seasonal sales
Growing Your Business

As a handmade business owner, you know that the unique charm of your products can capture the hearts of customers, especially during seasonal peaks and holiday festivities. However, tapping into these lucrative periods of seasonal sales requires more than just passion—it demands preparation and strategy. Here’s your guide to effectively planning for the upcoming seasonal […]

2024 Holiday Hustle: Prep Like a Pro for Seasonal Sales

how to create a brand board for your handmade business

If you run a handmade business, your brand is not just a reflection of your products, but it’s a mirror to your values, aesthetics, and your unique story. A brand board acts as a compass for your business’s visual identity, ensuring consistency across every touchpoint with customers.  Let’s go through the steps to create an […]

How to Create a Brand Board for Your Handmade Business

how's your handmade business website user experience
Growing Your Business

As a marketing and small business coach, I’ve had the pleasure of working with many of you who put your heart and soul into crafting unique handmade products. Today, I want to talk about an equally important aspect of your business: your website’s user experience (UX).  After all, what’s the point of having wonderful products […]

How’s Your Handmade Business’ Website User Experience?

building your perfect customer profile
Growing Your Business

Who is your “perfect customer”?? I talk a LOT about your Perfect Customer (or PC for short), and that’s for a good reason. Building your perfect customer profile allows you to create marketing, content, products and promotions that reflect what your PC wants and needs. Knowing your PC is the KEY to success. And it’s […]

Building Your Perfect Customer Profile

the LIGHT product photography challenge

The biggest divider between selling your handmade creations in person versus selling them online: your product photography! When you’re selling in person, your customer can see, touch, smell, and experience your items first-hand. But online – your photos must convey the sensory experience for your customer. Your photos must help them understand how your items […]

Get Ready to See the L.I.G.H.T.! Product Photography Challenge

how to make more money without working harder
Growing Your Business

Ah, the eternal quest to make more money without working harder—sounds like a dream, doesn’t it?  I know, the idea of cranking out more products or stretching your creative muscles until they’re thin just to see a bit more green can feel… well, daunting.  But, what if I told you there’s a magic potion for […]

How to Make More Money Without Working Harder

From hobby to business how to make the switch
Growing Your Business

As we get closer to the dreaded tax time, you may be faced with the question that many makers will eventually need to answer: is your craft a hobby or business? And if you come to the conclusion that it is just a hobby – how do you make the switch to a legit business?  […]

From Hobby to Business: How to Make the Switch

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.