Lucy Kelly, Author at

Tips and tricks for makers and articles full of handmade business how-tos!

Welcome to the Bloom blog

Setting SMART goals for your craft business
Growing Your Business

I think a lot of us makers sort of “fell” into running a business. We didn’t set out to create a crafty empire! We wanted to make something, other people loved what we made and wanted to buy it…and now here we are. So when we makers hear the words “smart goals”…maybe our eyes glaze […]

Setting Smart Goals for Your Craft Business

4 steps to clean up your digital clutter

Imagine this: You’re ready to create some social media posts.  You’re feeling pretty pro right now. You are going to schedule a few of them ahead of time and really do this whole “content creation” thing.  You have pictures saved. You’re gonna link to a few of your products. You even have a little ‘inspiration’ […]

4 Steps to Clean Up Your Digital Clutter

A pile of papers in folders and a pen with the title how to get your craft business organized

I love getting my business organized and ready for the new year in January. I don’t know about you, but after the holidays, my business space can look like the toy aisle at Wal-Mart the day after Christmas. If you’re feeling a bit overwhelmed, I’ve got some tips to help you cut through the clutter […]

How to Get Your Craft Business Organized in 2023

Your Year End Business Review title on white desktop with laptop and succulent plants

Happy New Year! Can you believe it’s 2023? As they say, “the days are long but the years are short.” I love this time of year – it’s a fresh start for personal and business goals. I think the best way to start the year off right is with a year end business review. Time […]

Your Year End Business Review

a phone held by female hands with christmas ornaments in background with title holiday social media posts for craft businesses
Social Media for Handmade Businesses

 I’m going to keep it short and simple this week because we are cruising into the holiday week. Right now, more than EVER before, there is a huge amount of support out there for handmade businesses. We are seeing this particularly on social media. You are missing a MAJOR opportunity if you don’t get out […]

Holiday Social Media Posts for Craft Businesses

A group of women looking online with shopping bags and the title 3 ways to run an online sale event

If you haven’t noticed, selling online is *kind of* my jam here at Bloom. Don’t get me wrong, I LOVE selling at in-person craft markets and fairs. The reality is, though, they are a lot of work, and at this point in history they are no longer as reliable for sales as they once were. […]

3 Easy Ways to Run an Online Sale Event

holiday packages on a wood surface with title 5 ways to ease the pain of holiday shipping delays

Holiday shipping delays are a really regular part of the season. As online shopping continues to be the preferred method of customers, the shipping delays also keep growing. On the bright side, since in-person shopping has opened up again, the shipping delays are not nearly as bad as in years past. The New York Times […]

5 Ways to Ease the Pain of Holiday Shipping Delays

pink desktop with laptop and phone and title Scheduling tools for social media
Social Media for Handmade Businesses

Makers as entrepreneurs have such a unique set of responsibilities. We have to manage the process of actually physically making our products. (While many other product-based businesses simply order theirs.). Plus we have to manage all of the ‘business stuff’, like social media. Social media is a necessary evil, but there are ways to make […]

Scheduling Tools for Social Media to Make Your Life Easier

your holiday social media strategy

Ok, it’s November now, which means THE HOLIDAYS ARE HERE! Honestly it’s a little late in the game to be talking about your holiday social media strategy. But I believe there are still things you can do to get your customers engaged. Plus, you can save this page and come back to it next year […]

Holiday Social Media Strategy for Handmade Businesses

Building an audience with love
Growing Your Business, Marketing

Every year on Thanksgiving, my mother will always answer the phone “gobble, gobble!”…and I fully expect that when I call her this year, this is exactly what she will say. It’s a goofy Thanksgiving tradition that I never really knew I loved until I really started to think about it. And somehow I’ve made a […]

Building An Audience with Love: Consistency, Authenticity & Growth

Get the inside scoop on how to prep and pack like a pro for your next market, plus tips for how to get those apps organized for a practically guaranteed acceptance!

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I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.

I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined. 

Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.

If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!

Wife, mom, jewelry maker/ *ahem*  bead hoarder,
and passionate marketing coach for makers at Bloom.

Hi, I'm Lucy.