We can still feel the warmth of the summer sun on our faces, but now is the time to start planning our holiday marketing strategy! You’ll soon be deep in the handmade trenches, working hard on your creations like the good elf you are. Now is the time to plan your marketing and try to […]
Well hey there happy maker! Whether it’s your first year in business or your fiftieth, the holidays are coming, and we are all getting ready. One of the most important parts of preparation is working on your email marketing strategy. You may be enjoying Pumpkin Spice EVERYTHING and looking at Halloween decorations. But now is the […]
So you opened your own online shop! That’s amazing and awesome! I know you’re anxiously waiting for that first “cha-ching!”, but maybe instead…you’re hearing crickets. People are stopping by, but they’re not buying. For many, this is the last piece of the online business puzzle: how to convert traffic into sales. I know it was […]
So much to make, so little time. This is the plight of every maker, right? You are the wearer of many hats – production, marketing, customer service, shipping, accounting… How the heck can you do it all? I’ll give you the secret: batching work and time blocking. You are likely a solopreneur, meaning that you […]
As a handmade seller, you may find that your cost for materials is cutting into your profit margin. When we first start a craft business, we are usually making just a few items. But as your business grows, you may find the need to purchase your supplies and materials at higher quantities. This is when […]
Marketing. Pricing. Website. Packaging. These are the business tasks that fill a craft business owner’s days. But what about your business mindset? Is it on your list as well? The truth is, most business owners fail to see just how important their mindset is to the success of their business. Think about it: how can your […]
I know the thought of finding more time seems like a cruel joke. I get it! This is the eternal struggle of a handmade business owner: Make the stuff Photograph the stuff List the stuff Market the stuff Sell the stuff Make more stuff Wash, rinse, and repeat. Here’s the thing, though…there’s this little thing […]
I am going to make a sweeping statement here. As a creative entrepreneur and artist, the thought of organizing your workspace makes you feel either: Excited A little bit sick Yes, it can be both. You are a business owner, and with that comes the need for a dedicated workspace. If you are like most […]
You may think preparing your craft business for the holidays in August is a bit much, but the truth is your customers are already shopping for the holidays. I know! We’re all thinking of the beach and summer nights at the carnival or by the fire, but believe me – your customers are searching for […]
If you’ve spent any time trying to market your craft business online, then you know that Content is Queen. Social media is a terrific way to get the word out about your business, but it can be exhausting trying to come up with content ideas. Luckily, there are a few things you can do to […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!