The biggest divider between selling your handmade creations in person versus selling them online: your product photography! When you’re selling in person, your customer can see, touch, smell, and experience your items first-hand. But online – your photos must convey the sensory experience for your customer. Your photos must help them understand how your items […]
Product photography is always a hot topic, especially among handmade sellers. To stand out on any digital platform, your photos MUST be top quality. We all know the importance of a good first impression, and when it comes to handmade products, a killer product photo can make all the difference. That’s why I’m here today […]
Product photography is probably one of the most important tasks that a maker can master if they want to sell their creations online. And when it comes to holiday product photography, you also need to convey the idea that your product will make the perfect gift for someone in their life. Since your customers cannot see […]
Product photography is a skill all online sellers need to master. And the types of product photography you use for your listings are extremely important to getting the sale. If you’re selling your handmade items online, then your pictures need to be the eyes and hands of your customers! Okay, that sounds slightly weird, but […]
As a marketing and small business coach, I’ve had the pleasure of working with many of you who put your heart and soul into crafting unique handmade products. Today, I want to talk about an equally important aspect of your business: your website’s user experience (UX). After all, what’s the point of having wonderful products […]
If you’re reading this, chances are you’ve poured your heart and soul into creating amazing products. You’ve perfected your craft, you’ve set up shop, and you’re ready for the sales to start rolling in. But for some reason, they’re just not. Can you make a living selling crafts, or should you give up and return […]
So you’ve decided to take the plunge and start selling handmade items online to share your talent with the world. Congratulations on taking that leap of faith! Selling your handmade creations online can be an incredibly rewarding endeavor, allowing you to turn your passion into a thriving business. However, as with any new adventure, there […]
Crafting stunning handmade products is just one piece of the “building a handmade business” puzzle. Ever wonder how to make those amazing creations sell like hotcakes online? It’s all about content that converts – posts that not only engage your audience but also drive those all-important sales. Let’s dive into some tried-and-true strategies for curating […]
Yes, I know our halloween and fall decorations are still up, but now is the perfect time to create your holiday email campaigns. Your unique, handcrafted products make thoughtful gifts, and email marketing is an essential tool to reach your audience. However, there are some do’s and don’ts to keep in mind to make your […]
As a business coach with a focus on helping handmade businesses thrive online, I understand the importance of a well-optimized product page. So, let’s get started on this journey to create the perfect product page that captivates your customers. Product pages are the digital storefronts for your handmade treasures. Think of them as the first […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
