Start a Craft Business This Year
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If your goal is to start a craft business this year or next, then you are in the right place!
MY goal is to help you get that craft business started. As a jewelry business owner, I have experienced the life-changing process of working for myself. I built my business from the ground up and have lived through all the ups and downs.
I truly believe that if you’re motivated and focused, you can achieve whatever you desire. So if that’s starting a craft business, then this post is a great place to begin!
I’ve rounded up my best posts dealing with starting a handmade business. They are in a particular order, so I would start at the top and work your way down.
And if you need more advice and guidance, please come join my free Facebook group. It’s truly one of the best groups for craft businesses. We are all working towards the same goal, and the group is an amazing source of support.
Okay, here we go!
How to (Finally) Start Selling Your Crafts Online
This is a step by step guide on getting your online business up and running. Use it as a checklist for each task. Breaking down the whole process into manageable steps will keep you from getting overwhelmed.
Can You Sell Your Handmade Items Online?
Evaluating your products and the marketplace is the perfect place to start.
Who is Your Target Market? Finding Your Perfect Customer
Some people call it a “customer avatar”, but having a clear vision on who your customer is will ensure that your marketing is 100% on point.
MANY people overlook this step, and then wonder why they cannot get any sales! You MUST know who your customer is.
This post is one to save and return to as you build your business!
Your Perfect Customer: Three Things You Need to Know
Because it’s just THAT important, this is another post about your perfect customer that should be “required reading” before you post a single product.
Branding 101: How to Make Your Shop Unforgettable
Now we get to some of the fun stuff! When I talk about branding, I go way past pretty colors and a fancy logo. This post teaches you what branding is and how you can use it to create a memorable brand for your customers.
The Real Costs of Selling Handmade Items Online
As the saying goes, “you need to spend money to make money”. While some tools are free, there are definitely start up and ongoing costs associated with running a business online. Before your start a craft business, its so important to know what you will need to pay for.
Choosing an E-Commerce Platform for Your Handmade Business
There are a LOT of choices out there these days! This post helps you come up with a process for deciding where you’d like to set up shop on the Internet.
Time to Start A Craft Business Online!
You’ve determined your products will sell online, and now you know every detail about your perfect customer. You have a brand and a website, ready to stock the shelves!
Here are some more posts to help you get off to a great start.
Shipping Tips for Handmade Products
The one HUGE difference between selling online and in craft fairs? Shipping.
It’s the one block that a lot of sellers get stuck on. I’ve got my top tips on shipping – once you get the hang of it, it’s easy (and a heck of a lot easier than packing, unpacking and packing again at a craft show!)
Types of Product Photography for Handmade Business
When your customers shop with you, YOU need to be their eyes and hands. They can’t physically see or touch your products. This post goes over all the different product photos you should have to help your customers make a purchase.
Overcoming Fears When Pricing Handmade Items
I would guess that 80% of handmade sellers are UNDER charging for their products. This blog post is a must read. If you don’t price your products right, you will not make enough money to sustain the business.
This leads to…
The Ultimate Guide to Making a Profit With Your Handmade Business
If you’re not making a profit, why are you doing this? We want your craft business to be thriving, not just surviving.
Read this post on tips to ensure you’re actually making a profit.
Finally…
10 Must-Have Online Business Tools for Makers
This is a list of my favorite tools that will help you get your business started, faster and easier.
And of course, I have my signature course, The Marketing School for Makers! If you’d like to be notified when the course is available, sign up here.
If you are working on getting your business online, I have a “road map” for you to help you find your way! My free guide, Online Selling Must-Haves for Makers, will give you everything you need to know about how to sell your craft online. Download it here and get ready to grow your business!
