Makers who want to sell more and hustle less:
What gives?
You know that you can sell your craft because you’ve already done it: family members, friends, and the lovely patrons at your local craft shows (the ones that haven’t been canceled, that is).
That’s all great, but it’s starting to be an awful lot of work – and expense – for not a whole lot of money.
Lugging around tables and totes is exhausting, especially when it turns out you really aren’t making any money.
You see other artists who make pretty much the same thing as you do, except those artists are constantly selling out on their website, and their social media followers are practically begging them to buy their work.
you’d love to have this be a real-deal business...
You’re a maker who is an expert in your craft –
...except it seems harder than it should be to find people who buy.
There’s a lot stacked against you here: it’s no wonder you’ve been spinning your wheels.
On top of that, you’ve got a business that most of your friends and family don’t ‘get’... selling handmade is a hobby, right? 🤣😭
What gives?
It’s hard to find classes or groups that teach the “business” side of things in handmade business ownership... because there just really aren’t many out there.
You’re definitely not alone!
The good news?
You have your muses – the “who I want to be when I grow up” makers whose work sells like hotcakes – but you just can’t quite crack the code to selling.
Tutorials (So. Much. YouTube.)
Webinars – each one has a nugget of info, but it’ll take forever to cobble all of that together
Facebook groups, where you’re probably getting business advice from other people who aren’t selling
Traditional business classes – except they really don’t cover the nuances that come with having a handmade business (like how each item is one of a kind)
Up till now, you’ve tried:
Take me straight to the good stuff!
So simple, yet so complicated. The old-school method of selling crafts was packing up your plastic totes, filling up your hatchback, and trucking down to the local craft fair to stand dutifully behind your 6’ table and hope that people show up – and buy.
That actually still works – sort of. 2020 roared in like a wounded lion and turned everything we know on its head: many artists who relied solely on fairs and markets for income saw their entire businesses vanish in a matter of months.
In 2023, everyone and their grandmother (literally) is online, and if you want to have a business that can scale and grow, you need to be there too. Having a mix of in-person markets (the ones where you know your Perfect Customer will show up and buy) and website sales is smart and necessary for growth.
A place to sell More of your work
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No surprises here, right?
Going from hobby crafter to business owner happens when you have buyers and your business is making money. You need customers – beyond your immediate family and friends (thanks for the order though, mom!) – who will love your work and come back time and time again.
The really great part?
There is a customer for EVERYTHING.
There’s nothing you could make that won’t sell: it’s just a matter of being in front of the right person.
More Customers
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Far too often, I’ve seen people try to jump into a handmade business with the idea that “I’m gonna start selling crafts to make some money” .
Worse, they pop into crafter groups on Facebook asking “what is your best seller?” or “what’s selling at shows now?” to get their idea list for what to make. Spoiler alert: that N-E-V-E-R works.
The most successful handmade business owners start with the product that they absolutely love to make.
They stand out above the rest, even in a seemingly over-saturated category (I make jewelry, I know allll about this), because they’ve established a brand – not just a product.
A quality product that you love to make and you know sells
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If you want to have a handmade business that sells online and doesn’t rely on craft shows and fairs for income...
there are three critical things you need to make that happen:
Hi! I’m Lucy: pumpkin spice lover (#notsorry), bead hoarder, and passionate creator at Bloom.
If you’ll read on, I’d like to tell you a little bit about what I 've got for you.
My friend , that girl is me!
A young speech pathologist with her summers off and a passion for craft...
She searches for something to keep her hands busy, and discovers that she has a knack for jewelry making that intersects perfectly with her love of color and all things vintage.
That summer, she happens to be accepted into a craft market and makes her first $160 selling her handmade jewelry.
She spends the next 9 ish years improving her craft, setting up at a LOT of shows (most of them not awesome), then figuring out the best way to build and run a handmade business that makes money online.
Then, in 2019, she takes what she has learned on this crafty entrepreneurial journey and puts it all together to teach other makers how to do what she did.
Picture it:
Pittsburgh. 2010.
#craftbusinessgoals
This is your life now, because you've got:
Time in your schedule to sit and create the things that are going to make you money
A list of customers who can't wait to buy as soon as you send them that "shop now" message
A gorgeous, branded website loaded with your latest work where your customers will shop till their heart's content
A social media following full of people who are going to love, comment on, and share when you post pics of your latest projects
…you fix yourself a hot cup of coffee, pull out your craft tools of choice, and spend the day creating in the comfort of your cozy, fun workspace.
Imagine waking up on a chilly, damp Saturday morning and, instead of dragging out your tent and tables and all of your product to set up at a muddy town square craft show...
YES!
I want this!
The marketing course for makers who want to sell more of their craft – without having to rely solely on shows, markets, & fairs
The Marketing School for Makers
Introducing...
Create a complete branding package that takes your handmade business from hobby to pro, so that you start to attract more of the people who will buy
FINALLY find people who just can't wait buy your work – and will keep coming back for more
Crack the code on how to get social media to work for your business, without scrambling to try to be in ‘all the places’, so that you can get more followers, more engagement more reach, and more customers
Have a customer list full of people who can’t wait to hear about – and buy – your new product launches and collections
After working through The Marketing School for Makers, you’ll:
Dive deep to discover and refine your brand identity, and learn how to use your custom branding elements to elevate your website, show booths, and brand collateral so that you create a customer experience that keeps them coming back to buy again and again.
Walk away with a custom vision and brand boards, a fully designed brand package, and a plan for how to use your branding elements to level up your show booth and website.
Create Rockstar Branding for a Rockstar Business
BONUSES
module four
module three
module two
module one
Learn how to create content that grabs the attention of your Perfect Customer so that you can have a constantly growing audience full of the people who will buy your work.
Walk away knowing exactly who your Perfect Customer is, with a totally do-able content plan. You’ll finally know what to write, where to share it, and how to use your crafty words and graphics to turn followers into buyers.
Clear Cut Content – Convert Lookers into Buyers
BONUSES
module four
module three
module two
module one
Select your email service provider and learn how to set up the automated sequences and systems that will make the most impact on your business’s bottom line.
Walk away with an understanding of how to start and build your email list, including how to create all of the automated sequences and newsletters that you’ve been avoiding – you know, the ones that the pros use.
Mastering Email Marketing
BONUSES
module four
module three
module two
module one
Discover what social media can do for your business and how to select which channel(s) will work best for getting more sales – and which one you can put on the back burner. Great news: you don’t have to be in “all of the places”!
Walk away with a clear understanding of the different social media platforms that are available, along with a clear plan for which ones you’ll be spending time on.
Be a Social Media Rockstar
BONUSES
module four
module three
module two
module one
When you join The Marketing School for Makers, you’ll also get a rockstar bundle of bonuses totaling $4,804 worth of additional gifts to make sure your journey here is faster, easier, and generally more awesome.
Scroll down for the juicy details...
Bonuses...because they're awesome
BONUSES
module four
module three
module two
module one
Gayle Lipson, Sparkles and Spitballs
Lucy has helped me truly find my niche, which led me to my perfect customer. I've made so many more sales (and made so much more $$$) than I would have without The Marketing School for Makers!
One of the absolute best parts of the program is the community. I am a solo business owner. No one else in my life is a maker, an Etsy seller, a small product based business owner, so as supportive as my friends and family are, I was really lonely. I had no one to ask my millions of questions, no one else to say, "oh yeah, that's hard for me too!"
In our Marketing School for Makers community, I had a like minded group of (mostly) women who understood what it was like to be doing this on my own...in addition to being a mom and a wife and having a bajillion and one things to get done everyday. I wasn't alone anymore!
"I wasn't alone anymore"
Kathy Lohr, Kathy Lohr Designs
In 2020 during the pandemic, I needed to get up and running online: I wanted someone I could understand and trust. Lucy was a "real" person and I was comfortable with her right away.
Since enrolling in The Marketing School for Makers, I have launched my own website, grown my email list from zero to almost 500 subscribers, and my overall sales continue to grow year after year.
My advice if you are considering enrolling: just do it! There is SO much to gain if you want to learn from experience and create new opportunities for you and your business.
"My overall sales continue to grow year after year!"
Jodi Heerman, Eclectic Expressions by Jodi
I was new to the arts and craft business. I had done a few in-person shows, had a cute set up but didn’t want to tote my stuff everywhere. I realized that I wanted a way to sell my pieces without always doing shows.
I now have a website, an email list, and am active on Facebook and Instagram. I’ve also met some amazing and supportive women through the course.
My advice to anyone who is thinking about enrolling in The Marketing School for Makers: Make the investment in yourself and your business. It is worth it!
"I wanted a way to sell my peices without always doing shows – now I have a website, an email list, and online sales!"
13 years ago, I took a few crafting classes with the hopes that I'd keep my hands busy and snackless (oh, the wistful, rational thinking of a 20-something).
It didn't work. I still snack (I never met a block of cheddar cheese and a pack of crackers I didn’t like!)...
… But now I do it as the owner of a 6-figure handmade jewelry business — bel monili — that travels around the country (in non-pandemic times) and has been featured in national publications such as Country Living Magazine and Facebook's #deservetobefound campaign.
A lifelong crafty gal: lover of all things colorful, vintage, funky, and fun. I believe in whimsy, wonder and that the journey should be just as fun – if not more! – than the destination.
Oh, and I'm not even sorry about loving pumpkin spice coffee ALL YEAR LONG.
Meet your teacher
In 2010, I started my business with a small table at a local craft fair – I've walked the walk of handmade business ownership.
You don't have to take the long road like I did, though.
The freedom to spend your weekends doing the things you are missing out on now: family time, making, or maybe even *gasp* relaxing
A business that sustains itself AND pays you, so that you can quit working like crazy only to end up with no actual profit
An audience full of people who know, like, and trust YOU – so much so that they are messaging you asking for when your next new collection is coming out
Confidence in your role as an entrepreneur – and finally feeling worthy and deserving of success
I said say sayonara to the endless weekend hustle of craft shows and I'm proof you can have....
featured in
Here’s my promise to you - I’m so passionate about helping you grow a profitable business that I’m determined to make it as comfortable and easy as possible for you to confidently jump right in. This program was created to give you the clarity, the tools, and the support you need so you can find more customers and sell more of your craft.
And if you don’t feel that you have the tools and the support you need, then you deserve your money back.
That’s why within 5 days of your purchase, if you haven’t found the program worth your investment, you can ask for a full refund, as I wouldn’t feel right keeping your money. I created this course with every intention for you to succeed, so I stand by my promise to make that happen. Just shoot an email over to bloom@belmonili.com, and I’ll hit reverse on your payment that same day.
The Bloom Rockstar Guarantee
Because I want you to be 100% confident in decision to enroll, I offer you...
KAtherine Autin, Kat's Jewelry Magic
When I found The Marketing School for Makers, I was dealing with a WordPress website: there was a lot of upkeep on it, my website needed constant development, and my web developer didn't understand what I was trying to do and couldn't keep up.
When I heard Lucy, she spoke to me: I felt that she "got" me. She created a system that anyone could follow: even someone like me who isn't "techy".
She takes you through the concepts: it really has changed my mindset about my business, about being a designer...I felt like this was the right program for me.
I've leaned on this program and community: Lucy's guidance is amazing. I still go back to the course content periodically: it's a lifeline for me.
"It's a lifeline for me"
Elise Van Meerssche, The Jolly Upcycler
I love being part of a community. Every time I join the meeting with Lucy or Jenn I feel a boost of energy.
I've read many marketing books and follow some podcasts but I always feel like they don't talk to me. Being a maker is different and Lucy understands that.
Some weeks are hard and like everyone I have doubts on pursuing my little business but after each meeting I feel like I can do this!
"After each meeting, I feel like I CAN do this!"
Lisa Bystrak, Rusty and Jewel
During the covid lockdowns I found this course. I remember sitting at my kitchen table at 7:00 in the morning. Laptop, notebook, pen in hand. Anxiety and no self confidence that this would work for me.
As I worked through the lessons the anxiety turned to excitement and the lack of self confidence turned to "heck yea girl! Oh my gosh I'm amazing!" :)
Lucy explained everything so clearly. She broke it down into the perfect bite sized pieces. the next time I looked at the clock it was 3:00 in the afternoon! And I had a website up and running! I'll never forget that feeling of my heart racing because I accomplished something I never thought I could do.
"I accomplished something I never throught I could do"
Develop a much-needed marketing plan that gives you confidence in your brand, and attracts more of the people who will buy your work
Learn the skills and technology that you may have been avoiding up until now, so that you can finally move past the fear and into the freedom of having a profitable business
It has a no fluff approach with action packed advice in bite-sized lessons that help you:
Connects you with other makers who "get it"...no more trying to explain to your family that yes, this is an actual business and not some weekend hobby
Allows you the freedom to watch (and re-watch) the lessons at your own pace, coming back to them to learn more as your business scales
A unique online experience including self-paced classes and a community group which:
Conserve your most precious resources – time and energy – so that you are able to spend more of your time creating the work you love to make and selling to the customers you love to serve
Finally start to make measurable progress in your business: a gorgeous and cohesive brand package, a more engaged social media following, more subscribers on your email list, and more bucks in your bank account
A tools and resources hub to help you stay on track and implement your learnings so you can:
Weekly live meetings via Zoom (and broadcast into the private student Facebook group) where we can work through any questions you have or roadblocks you run into as you work through the course content
Ask questions, share pictures, and connect with other students in The Marketing School for Makers to collaborate, make cradty business friends, and grow
12 weeks of exclusive access to your teacher (that's me!) via weekly Zoom calls and a private students-only Facebook group
I'll let you in on a secret: I'm not 'techy' either.
That's why I have carefully researched and chosen tools that give the best, most professional results without the steep learning curve of advanced web programming or technology.
You do need to have a working knowledge of how to use a computer, how to use email, and how to use social media in order to get the most benefit from this course.
I am not "techy"...is this course for me?
3
Well you showed up in exactly the right place! Social media is all about communication and engagement.
The Marketing School for Makers walks you through building a rock-solid social media strategy that includes figuring out WHO your audience is, WHERE they are on social media, and HOW you can do the work to get them in your world and on your page.
I have no social media followers, and I don't know how to get them...help!
2
NO! In fact, I am a *little* jealous that you get access to a course like this, because boy it would have saved me a LOT of time figuring it out when I was setting up mine.
You'll get step-by-step instructions for how to set up either a Shopify, Weebly, or Etsy shop, then you will be ready to load up those gorgeous products and sell sell sell!
Do I need to have a website already?
1
I bet you're wondering....
your questions answered
I have never had someone come to me and say, "You know what, Lucy? I have SO much free time on my hands. I'm bored to tears over here."
I feel this so much! Between running two businesses, taking care of my home, taking care of my family, and *trying* to have a socially-distanced remnant of a social life...sometimes the learning I want to do takes a back seat.
That's why I structured this course to be self-paced, so you have all of the lessons and worksheets at your fingertips to work on when it is convenient for you.
As an extra cherry on top, this course is delivered using a platform that has a mobile app, so you can access the content on the go.
I can't create extra hours in the day for you, but I can deliver you a course that will fit into your schedule and lifestyle!
I am SO busy...I don't know if I really have time for ANOTHER class!
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Probably! If you hunt and peck long enough, I'm sure you will be able to piece together the information that I present to you here.
What you won't find, though, is another Lucy (that's me!) or another Bloom. I am the only artist educator with over 10 years of experience owning a handmade business and over 20 years of experience in marketing and communications.
Your time is valuable, and every day you spend searching for free tutorials and articles is another day your handmade business stays stuck in place.
The value in this course comes from the years of tried-and-true research I've put in while testing these methods in my own business along with the incredible student community that you will now be a part of.
Can't I find all of this info for free on the internet?
4
But that’s not the path I want for you.
Just tossing this out there:
the plan that got you here isn’t the plan that’s gonna get you there.
You want to sell online – you’d love to build up a social media following, and even an email list – if only you knew how.
You see other makers absolutely rocking it on Instagram and popping up collections that are sold out in minutes, feeling like you are just never going to have that. You’d be thrilled if your website could bring in more money, more consistently.
You’d love to cut your show schedule down to do just the shows that you KNOW are going to be great – except you really haven’t had much luck selling anywhere online.
You’re feeling frustrated going to shows that may or may not be worthwhile: dragging around a car or trailer full of tents, tables, product, and display.
Setting up for hours (or even days) in the heat, cold, rain, or mud: dollying load after load in and out – that just plain stinks.
Let’s take a peek into what not joining The Marketing School for Makers might look like…
Gaining more engaged followers on your socials and selling more products on your website
Being able to quit spending your weekends at craft fairs, and start making more of your sales online
Building an email list full of people who can't wait to hear – and buy – from you
Selling your products for a price that allows you AND your business to make money – so that you can have the freedom to do things like take vacation, cut back on hours at your day job, or save for a more comfortable future
Finally having a job – and a business – that you love
This course is perfect for you if you want real results like....
Tracy Childress, Bathsheba Body Works
"Since applying what we learned, our sales have DOUBLED!"
Lisha Collins, A Musing Art & Craft Studio
"I learned so much from this class: Facebook, Instagram, and I even started my email list!"
I’ve created this program to help motivated makers like YOU build thriving, profitable handmade businesses without having to hustle out to every weekend craft show that sends you the “congratulations: you’re accepted” email (or worse – having to fill your schedule with ‘jury by check’ shows because you need some cash).