With The Marketing School for Makers, you'll have the roadmap and guide for how to build and grow a brand, connect with your Perfect Customer on a more intimate level, and create an online presence that is welcoming, manageable, and profitable.
You know that there's a way...and if you're ready to take the next step, then this is for you!
What if it was possible to have the creative business of your dreams –
Here's the question...
without the constant confusion and overwhelm?
It's hard to show up like a boss when you don't FEEL like a boss. Mindset and community are crucial supports that are missing!
Deep down inside, you're still feeling a *little* bit of imposter syndrome
The internet is very...opinionated. Having a trusted team of coaches and colleagues to guide you as you continue to develop your business is critical – you simply can't trust what someone in a random craft group says is accurate.
Good help is hard to find
Kid. Partner. Parents. Home. Day job. Friends. Groceries. Life. Your business somehow always falls to the bottom of the list...or sometimes off of the list altogether. (spoiler alert: it's not an 'either or'!)
Your business is taking a backseat...every time
You see yourself running the business of your dreams, and you know that you've got the building blocks...but it still feels out of reach.
You're here playing virtual whack-a-mole with your life: always dealing with the task immediately in front of you, knowing that another will pop up the second you are done.
does this sound familiar, friend?
You can confidently invest in your business – and yourself – and build the lifestyle you deserve
You don't have to go at it alone.
There's a special & mighty mastermind community of makers who are waiting to welcome you in!
ready for The good news?
In fact, you can achieve all this and more.
And, you won't be navigating it all alone.
Being organized, clear, and consistent, without hustle or overwhelm
Fumbling around trying to figure out systems and strategies
Having a freaking rockstar business strategy based on your own data
Feeling clueless about how to figure out what's 'working'
Being confident in making the right choices with expert support
Being afraid to make the "wrong" choice
Knowing exactly what to do first, next, and last
Feeling stuck in your business "to do" list
To this
From this
Because you deserve a business that allows you achieve everything you've dreamed of.
I'm not talking about pie-in-the-sky stuff: these are things that you already KNOW how to do. Here are just a few of the things The Marketing School for Makers members have done:
Implement what you've learned inside of The Marketing School for Makers and have the freedom, flexibility, and income that reflects the time, heart, and effort you pour into it day in and day out.
The ultimate end goal though?
You get to be present for yourself and your family – without seeing your sales tank
You get my tried-and-true method of finding the right people to help with the most immediate tasks to help you scale
Access to a private members-only group, where the Bloom team of mentors and group members come together to create crafty business magic
Quarterly planning sessions, where we deep-dive into your business data and use that to create measuarable, achievable sales goals
the Marketing School for Makers will help you become the CAPTAIN of your OWN ship with:
Your online fingerprint. What makes people recognize you, your story, and your creations upon first glance.
That’s the kind of brand we’re creating here. Create a completely pro branding package – without the pricetag of a pro brand designer.
Build a Rockstar Brand
It's the $64,000 question: and the answer is...complicated.
Learn how to find and evaluate shows, create an application bank (never miss an app deadline again!), creative ways to maximize your time at an event, and how to do a post-show debrief.
The Ultimate Show Guide
Figure out what to make, how to price it profitably, and where to source supplies at wholesale costs so that you keep more of those buckos in your crafty pockets.
Make Profitable products
Inside this module, you'll get the nitty gritty on all of those not-so-fun business tasks, including taxes, insurance, legal structure, and banking – all customized for the unique needs of a handmade business owner.
Get Your Business Set Up for Success
Take a Look at What's Inside of The Marketing School for Makers Membership
Grab the attention of your Perfect Customer with a totally doable content creation plan.
Know what to post, so you’re talking to your people instead of releasing content into space.
Convert Lookers into Buyers
Email has the potential to impact your business’s bottom line the most.
Master creating sequences that nurture your people, so whenever you have a launch– they’re ready to buy
Become an email master
Figure out which social media platform is right for your business, and go all in– creating content that’s fun to make and grows your online presence.
Be a social media rockstar
Whether you have a pressing tech question or just need some moral support, the Marketing School for Makers community is your creative business safe space.
This community is led by the Bloom Student Success Coach, who will answer questions and guide you through your business breakthroughs!
Private Facebook Community
Live Perfect Customer Calls
You will have access to periodic (typically monthly) live group coaching "Perfect Customer" calls, where we will dive deep into your Perfect Customer and develop your marketing strategy that is tailored to speak directly to their hearts.
Get to know your Perfect Customer on an intimate level!
valued at $997
valued at $2,328
Those are the basics...
but The Marketing School for Makers doesn't stop there!
valued at $2,328
You will have access to periodic (typically monthly) live group coaching "Perfect Customer" calls, where we will dive deep into your Perfect Customer and develop your marketing strategy that is tailored to speak directly to their hearts.
BONUS: Live Perfect Customer Calls
valued at $997
Whether you have a pressing tech question or just need some moral support, the Marketing School for Makers community is your creative business safe space.
This community is led by the Bloom Student Success Coach, who will answer questions and guide you through your business breakthroughs!
BONUS: Private Facebook Community
perks
Those are the basics...
but The Marketing School for Makers doesn't stop there!
- Direct support from Lucy and the Bloom coaches through a private Marketing Masters Slack channel
- Advanced-level trainings in areas like copywriting, marketing plan creation, website design and user experience, creating multiple revenue streams, advertising, and data & analytics
- Quarterly accountability challenges with live study session-style planning calls
- Free access to quarterly expert sessions with industry subject matter experts
- Monthly 1:1 hotseat calls with Lucy
Join your fellow creative business owners in this mastermind-style uplevel to the membership, which gives you access to:
The Bloom Marketing Masters is the next level of The MArketing School for Makers membership!
Take back the reigns on your business' income by learning how to craft marketing plans and promotions that will bring those cha-chings – without having to hustle out to craft shows every weekend.
Plan. Scale. Sell.
Get pro copywriting support for your email marketing, website copy, social captions, and more.
speak the love language of your customer
Learn how to create a luxurious, branded experience for your website visitors to keep them coming back again and again!
Create an irresistIbly shopPable website
Learn the secrets to getting inside their heads...and their hearts.
your business' bestie
With Marketing Masters,
Your two hands can only make so much...but your potential to earn is unlimited!
Learn how to create multiple streams of revenue through affiliates, digital products, kits, and more.
Make more money, honey.
An ad will only get you more of the result you are already getting.
Learn how to build on your business' organic success (you've laid the foundation with The Marketing School for Makers framework) to run low-cost ads that will scale your reach and revenue.
Pay to play – the right way
Knowing your numbers means never losing money on a "guess" again.
Learn how to locate and intrepret social media insights, email deliverability reports, and Google Analytics, so that you can make data-driven decisions and scale with success.
Know your numbers
Quarterly bonus expert workshops, including access to over 20 past workshops, templates, and recordings.
valued at $697
Monthly 1:1 hotseat call with Lucy, where you'll have the opportunity to get custom live support for your business straight from the expert herself.
1:1 Coaching Sessions
valued at $997
valued at $2,091
Live Expert Sessions
PLUS access to the Masters level content, custom-created to help you scale and grow your business beyond just the basics
Private Slack Channel
You'll have access to a private Slack channel, where Lucy and the team will answer your specific business questions and give feedback that will help move your business forward.
you get ALL of the Marketing School for Makers Content and bonuses...
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
I invite you to come on in and join The Marketing School for Makers: I’d love to work closely with you to create a business – and a life – that you love!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
Hi, I'm Lucy.
"I wasn't alone anymore"
Lucy has helped me truly find my niche, which led me to my perfect customer. I've made so many more sales (and made so much more $$$) than I would have without The Marketing School for Makers!
One of the absolute best parts of the program is the community. I am a solo business owner. No one else in my life is a maker, an Etsy seller, a small product based business owner, so as supportive as my friends and family are, I was really lonely. I had no one to ask my millions of questions, no one else to say, "oh yeah, that's hard for me too!"
In our Marketing School for Makers community, I had a like minded group of (mostly) women who understood what it was like to be doing this on my own...in addition to being a mom and a wife and having a bajillion and one things to get done everyday. I wasn't alone anymore!
Gayle Lipson, Sparkles and Spitballs
"I wanted a way to sell my peices without always doing shows – now I have a website, an email list, and online sales!"
I was new to the arts and craft business. I had done a few in-person shows, had a cute set up but didn’t want to tote my stuff everywhere. I realized that I wanted a way to sell my pieces without always doing shows.
I now have a website, an email list, and am active on Facebook and Instagram. I’ve also met some amazing and supportive women through the course.
My advice to anyone who is thinking about enrolling in The Marketing School for Makers: Make the investment in yourself and your business. It is worth it!
Jodi Heerman, Eclectic Expressions by Jodi
Then you are going to L-0-V-E Buisness 101, where you get a step-by-step guide for setting up your business the right way. You have resources for everything from choosing a business structure to collecting sales tax: I've got ya covered!
What if I don't have a business set up yet?
Absolutely! The Marketing School for Makers comes with access to a private student group for as long as you are a member, and our dedicated Student Success Coach is there to help you make progress.
The Marketing Masters membership comes with an additional level of support through a private Slack channel, which means you'll be able to have Lucy and the team answer your specific questions directly – of course Masters members are also in the larger community group!
Will I get my questions answered?
NO! In fact, I am a *little* jealous that you get access to a course like this, because boy it would have saved me a LOT of time figuring it out when I was setting up mine.
You'll get step-by-step instructions for how to set up a Shopify website, then you will be ready to load up those gorgeous products and sell sell sell!
Do I need to have a website already?
You know I love a question-asker...
Yipee! You will ALWAYS retain access to that content (and any updates!), and this membership is your chance to get back into community and dive deeper into building and scaling your business.
What if I already have lifetime access to the marketing school for makers?
GREAT question! This is a month-to-month membership with no long-term commitment, so you have access to everything at your chosen membership level for as long as you are a current member.
You can cancel, upgrade, or downgrade your membership at any time. Due to the digital nature of the membership, refunds are not offered.
How does this work: can I cancel any time or get a refund?
We've had students who have been in busines for over 40 years...if you are looking for business coaching and help with your marketing then YES this is for you! The Marketing Masters level of the membership would be a great fit for you if you have higher-level questions about topics like scaling, advertising, hiring. etc., but you will benefit from the entire program library.
I've already got a pretty well-establshed business...is this for me?
The Marketing School for Makers is not for the faint-hearted. It was created for the bold business owners READY to experience success.
Reserved for those who want to Bloom
You aren't willing to make time to work on your business
You don't want to be a part of a mastermind group that gives and shares ideas
You want a quick, cookie-cutter solution to make your business grow
You aren't able to be a part of a community – The Marketing School for Makers is a safe space where we demand kindness and respect for all coaches and members
The MArketing School for Makers isn't right for you if:
You have a great product that you love to make – but you could use a little help with the "business-y" parts
You know that running a handmade business is unique, and you need coaches who have been in your shoes and "get it"
You want to have a trusted, safe community to go when you need help and support in your business
You are ready and willing to do the work and take your business seriously – full time, part time, however you choose
The Marketing School for Makers is perfect for you if:
Discover if The Marketing School for Makers is right for you
