Welcome to the Bloom blog

In today’s digital world, email remains a powerful tool for connecting with your audience, building relationships, and driving sales. Email marketing plays a pivotal role in the success of online businesses. It provides a direct and personal way to communicate with customers. Let’s dive in and unlock the potential of your handmade business! Building a […]

In today’s fast-paced digital world, influencer marketing has taken the marketing landscape by storm, and it’s no different for handmade businesses.  If you’re curious whether working with influencers is right for your handmade business, you’ve come to the right blog post! In this post, I’ll be discussing the ins and outs of influencer marketing,, and […]

I don’t want to alarm you, but…it’s OCTOBER. ? Where has the year gone?! Well, I can’t answer that question, but I can tell you my mind is completely fixated on the upcoming holiday season. I want this to be your best year yet, so let’s focus on Black Friday marketing. This is where the […]

We can still feel the warmth of the summer sun on our faces, but now is the time to start planning our holiday marketing strategy! You’ll soon be deep in the handmade trenches, working hard on your creations like the good elf you are. Now is the time to plan your marketing and try to […]

Well hey there happy maker! Whether it’s your first year in business or your fiftieth, the holidays are coming, and we are all getting ready. One of the most important parts of preparation is working on your email marketing strategy. You may be enjoying Pumpkin Spice EVERYTHING and looking at Halloween decorations. But now is the […]

If you’ve spent any time trying to market your craft business online, then you know that Content is Queen. Social media is a terrific way to get the word out about your business, but it can be exhausting trying to come up with content ideas. Luckily, there are a few things you can do to […]

I’m going to make a bold statement here: a well-nurtured and engaged email list is the most valuable asset your business can have. This applies if you are a handmade business owner or any kind of business owner, really.  And, I have the best email marketing tips for you today! Hear me out: This statement […]

The task of starting an online business is daunting. Of course, there are a TON of hurdles to jump over – getting a website, how to accept payments, packaging and shipping, etc. I would bet your plans definitely include the possibility of using social media for marketing. Is social media for your craft business one […]

The last few months of the year can be crazy busy for us business owners. Even if you didn’t start your business until January 1st, you probably had a lot of daily life tasks that kept you going most days. And now we’re in the middle of January and you realize you have no marketing […]

The pumpkins are still on our front steps, but your customers are already thinking about Christmas and holiday shopping.  Especially with the news of shipping delays, holiday shoppers are not wasting any time. And neither should you! NOW is the time to reach out to your email list and start getting them excited about your […]