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Hi! I’m Lucy. Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
If you’ve spent any time trying to market your craft business online, then you know that Content is Queen. Social media is a terrific way to get the word out about your business, but it can be exhausting trying to come up with content ideas.
Luckily, there are a few things you can do to help with the constant demand for content. Use as many of these tips as you think will help. I’m sure you’ll have a long list of content ideas in no time!
Here we go!
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
It’s much harder to come up with content ideas when you’re sitting down to create a post. Instead, set aside a couple of hours to come up with a huge list of content ideas.
Don’t censor yourself as you go, Just jot down everything that comes into your mind.
Give yourself a minimum goal of ideas. If you’re posting about 3 times a week, have at least 30 to 40 items on your list.
Remember, these are just topics! Don’t worry about photos, reels, music, anything else at this point.
If you find this way of making a list a bit too demanding, try breaking up the work into smaller bits. Spend a half hour every day coming up with 10 topics. Do this for a week and you’ll have more than enough ideas to work with.
Look into the posts of your followers, and see what they’re posting and talking about. Find the followers that are active on social media and see what they’re interested in. You may find nuggets of valuable information that you can use.
You can even just ask them directly! Post a question in your Instagram stories and ask your followers about the topics that interest them.
(Bonus points if you have an active email list and you ask your followers to send you their interests!)
Look at others in your niche and see what they’re talking about in their content. There’s always a way you can tweak a post to make it your own.
Use competitor posts as inspiration, do not plagiarize! I do not want you copying someone else’s post. Usually it’s best to find an account that is similar to yours but maybe sells a different type of product.
Look for the posts that got them engagement from their followers, and try to figure out why. Write down whatever you feel is the essence of that post, and then see how you can reframe it to fit your business.
You’d be amazed at how your brain works. If you are focused on content ideas, you’ll find them at the oddest times. You may be on line at the supermarket check out, or waiting in the drive thru when the muse hits. I frequently get ideas when I’m driving! In this case, I use voice command to enter a note on my phone.
But otherwise, having a notebook with you at all times will help you capture your thoughts on the fly.
Make it a beautiful bullet journal or a messy three-ring…it doesn’t matter, as long as it’s easy to have on hand. (You can also use a planner – you can check out my top picks here!)
This works great for any creative pursuit, by the way! Always write down your ideas for new products, content, etc and you’ll capture your creativity wherever you go.
Use colored washi tape or those cute little post-it tags to mark the pages in your notebook that have your content ideas on them.
The trick to always having content ideas for your craft business marketing is to plan ahead.
Take some time to focus on what you want to talk about, and you’ll always have a variety of topics to choose from when you’re ready.
I can’t wait to see what you share!
I’ve put together a self-paced course to help you create amazing content for your handmade business! Check out Clear Cut Content and learn the secret to creating content that will attract your perfect customers!
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!