I hope your holiday selling season is off and running smoothly! I know you’re in the trenches right now, so this week’s blog is short and sweet.
The “shop small” movement is alive and well, and many shoppers are actively looking for small businesses to support during the holidays. This means your social media strategy should include consistent posting to ensure these shoppers can find you!
Take a moment to go over your strategy for the holiday season. (And if you didn’t get a chance to create one, then maybe take a little time to implement some of these tips now!)
Have you scheduled posts throughout the month of December? These posts should highlight your products as gift giving possibilities. Make sure you try to show details of your items, and who would love to receive them as a gift!
Have you taken holiday-themed photos to use? If not, maybe take a little time and snap some pics with your holiday decorations in the background. Or, go outside and use the season’s natural decor to create a holiday theme. Share these photos on your social media accounts!
Don’t forget video! Customers love to see you creating, so try to take some “behind the scenes” or process videos. These make great Instagram Reels or TikTok videos, too!
Make sure to communicate your ordering deadlines with customers on social media. Keep them updated on the last day to order so they know when your cut off is.
And here are some tips on writing the captions for your social media posts:
Write as if you’re talking to one person, someone you really like! Make it personal and casual, and stay positive.
If you’re a one-person show, then refer to yourself as such! Sometimes businesses use “we” in their marketing and copy, but as a handmade business, customers want to know YOU, so refer to yourself as “I”.
Respond to comments and questions as quickly as possible. These days, shoppers expect quick responses from businesses, and may move on if they don’t hear from you. Also, creating relationships with customers does SO much for your business. They’re much more likely to tell their friends about you, and word of mouth advertising is the BEST advertising by far!
I know you’re incredibly busy making things right now, but this part of the business is so important. Carve out 10 minutes a day to update your social media, and you’ll see a return on your time, I promise!
Be sure to check in with the Bloom Facebook Group if you have questions or need help with anything! The community is there to support you and your business.
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!