Ah, the New Year—a time for fresh starts, new goals, and (let’s be real) a lot of to-do lists that may or may not get completed. But there’s one item that should definitely be on your list as a handmade or creative business owner: reassessing your pricing strategy. Let’s face it: pricing is hard. It’s […]
Ah, the new year—when everyone’s inbox is flooded with “New Year, New You” emails, your gym’s parking lot looks like a game of Tetris, and everyone’s suddenly really into kale smoothies. But for handmade sellers like you, this is also the time to dust off your planner, check in on your business, and setting goals […]
Ah, the year-end business audit—the phrase might conjure images of spreadsheets gone wild and existential questions about where your profits went. But fear not, fellow creative entrepreneur! Conducting a year-end business audit doesn’t have to be an overwhelming chore. Think of it as an opportunity to reflect on the past year, make data-driven decisions, and […]
If you’re running a handmade business in 2025, you already know it’s not just about creating beautiful, one-of-a-kind products. It’s about crafting a sustainable plan for your business that doesn’t burn you out faster than a candle at a beachside wedding. In this era of TikTok trends and eco-conscious customers, staying afloat requires both artistry and […]
The holiday shopping season is here—and with it, the mad dash to get everything ready, ship out orders, and make your customers smile. If you’re a handmade business owner, you’re no stranger to the busy holiday rush. The good news? You’re not alone in this! You’ve survived busy seasons before, and you can do it […]
As a handmade business owner, you might have attended a craft fair or pop-up market in your local community, where you set up a table, displayed your products, and got the chance to connect face-to-face with customers. But what if you could do all of that online, reaching even more potential customers without leaving your […]
In the world of handmade goods, gift giving is a powerful driver of sales and an emotional experience for buyers. For handmade sellers, understanding the psychology behind gift giving can help you connect with your audience, position your products more effectively, and ultimately grow your business. I thought it would be interesting to dive into […]
As a marketing strategist for creative businesses, I often talk to handmade and creative business owners who are feeling overwhelmed and unsure of where to start. They have a great product or service, but they’re not sure how to turn it into a thriving business. The truth is, business success doesn’t have to be scary. […]
As a handmade business owner, you’re likely passionate about your craft and love sharing your creations with the world. But running a business can also be isolating, especially if you work alone. That’s why it’s important to build relationships with other creators and collaborate on projects. Collaborating with other creators can help you to: Disclosure: […]
Storytelling is one of the most powerful tools in marketing. It allows you to connect with your customers on an emotional level and build a lasting relationship with them. When you tell your story, you’re not just selling your products; you’re sharing your passion, your values, and your unique perspective. Let’s go and find out […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
