We all know that the subject line is the gateway to your email; it’s the first impression that can make or break whether your audience opens and engages with your message. Today, let’s dive into the art of crafting irresistible email subject lines. Let’s make those subject lines shine! The Power of Captivating Email Subject […]
Yes, I know our halloween and fall decorations are still up, but now is the perfect time to create your holiday email campaigns. Your unique, handcrafted products make thoughtful gifts, and email marketing is an essential tool to reach your audience. However, there are some do’s and don’ts to keep in mind to make your […]
In today’s digital world, email remains a powerful tool for connecting with your audience, building relationships, and driving sales. Email marketing plays a pivotal role in the success of online businesses. It provides a direct and personal way to communicate with customers. Let’s dive in and unlock the potential of your handmade business! Building a […]
Well hey there happy maker! Whether it’s your first year in business or your fiftieth, the holidays are coming, and we are all getting ready. One of the most important parts of preparation is working on your email marketing strategy. You may be enjoying Pumpkin Spice EVERYTHING and looking at Halloween decorations. But now is the […]
I’m going to make a bold statement here: a well-nurtured and engaged email list is the most valuable asset your business can have. This applies if you are a handmade business owner or any kind of business owner, really. And, I have the best email marketing tips for you today! Hear me out: This statement […]
Warm weather months equal craft shows! You may be just getting started selling your crafts in person, or maybe you’re a seasoned professional. Either way, many makers miss out on using craft shows for email list building. Yes – you can build a successful online craft business by using in-person craft shows! Build an email […]
The pumpkins are still on our front steps, but your customers are already thinking about Christmas and holiday shopping. Especially with the news of shipping delays, holiday shoppers are not wasting any time. And neither should you! NOW is the time to reach out to your email list and start getting them excited about your […]
As a handmade business owner, you know that the unique charm of your products can capture the hearts of customers, especially during seasonal peaks and holiday festivities. However, tapping into these lucrative periods of seasonal sales requires more than just passion—it demands preparation and strategy. Here’s your guide to effectively planning for the upcoming seasonal […]
If you’re anything like me, you know that craft shows are more than just a place to showcase your creations – they’re an opportunity to connect with customers, build your brand, and, of course, make some sales. But let’s face it, standing out in a sea of talented vendors isn’t always easy. I’m here to […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
