You know that you can sell your craft because you’ve already done it: family members, friends, and the lovely patrons at your local craft shows (the ones that haven’t been canceled, that is).
That’s all great, but it’s starting to be an awful lot of work – and expense – for not a whole lot of money.
Lugging around tables and totes is exhausting, especially when it turns out you really aren’t making any money.
You see other artists who make pretty much the same thing as you do, except those artists are constantly selling out on their website, and their social media followers are practically begging them to buy their work.
...except it seems harder than it should be to find people who buy.
It’s hard to find classes or groups that teach the “business” side of things in handmade business ownership... because there just really aren’t many out there.
Tutorials (So. Much. YouTube.)
Webinars – each one has a nugget of info, but it’ll take forever to cobble all of that together
Facebook groups, where you’re probably getting business advice from other people who aren’t selling
Traditional business classes – except they really don’t cover the nuances that come with having a handmade business (like how each item is one of a kind)
So simple, yet so complicated. The old-school method of selling crafts was packing up your plastic totes, filling up your hatchback, and trucking down to the local craft fair to stand dutifully behind your 6’ table and hope that people show up – and buy.
That actually still works – sort of. 2020 roared in like a wounded lion and turned everything we know on its head: many artists who relied solely on fairs and markets for income saw their entire businesses vanish in a matter of months.
In 2023, everyone and their grandmother (literally) is online, and if you want to have a business that can scale and grow, you need to be there too. Having a mix of in-person markets (the ones where you know your Perfect Customer will show up and buy) and website sales is smart and necessary for growth.
No surprises here, right?
Going from hobby crafter to business owner happens when you have buyers and your business is making money. You need customers – beyond your immediate family and friends (thanks for the order though, mom!) – who will love your work and come back time and time again.
The really great part?
There is a customer for EVERYTHING.
There’s nothing you could make that won’t sell: it’s just a matter of being in front of the right person.
Far too often, I’ve seen people try to jump into a handmade business with the idea that “I’m gonna start selling crafts to make some money” .
Worse, they pop into crafter groups on Facebook asking “what is your best seller?” or “what’s selling at shows now?” to get their idea list for what to make. Spoiler alert: that N-E-V-E-R works.
The most successful handmade business owners start with the product that they absolutely love to make.
They stand out above the rest, even in a seemingly over-saturated category (I make jewelry, I know allll about this), because they’ve established a brand – not just a product.
Create a complete branding package that takes your handmade business from hobby to pro, so that you start to attract more of the people who will buy
FINALLY find people who just can't wait buy your work – and will keep coming back for more
Crack the code on how to get social media to work for your business, without scrambling to try to be in ‘all the places’, so that you can get more followers, more engagement more reach, and more customers
Have a customer list full of people who can’t wait to hear about – and buy – your new product launches and collections
Dive deep to discover and refine your brand identity, and learn how to use your custom branding elements to elevate your website, show booths, and brand collateral so that you create a customer experience that keeps them coming back to buy again and again.
Walk away with a custom vision and brand boards, a fully designed brand package, and a plan for how to use your branding elements to level up your show booth and website.
Learn how to create content that grabs the attention of your Perfect Customer so that you can have a constantly growing audience full of the people who will buy your work.
Walk away knowing exactly who your Perfect Customer is, with a totally do-able content plan. You’ll finally know what to write, where to share it, and how to use your crafty words and graphics to turn followers into buyers.
Select your email service provider and learn how to set up the automated sequences and systems that will make the most impact on your business’s bottom line.
Walk away with an understanding of how to start and build your email list, including how to create all of the automated sequences and newsletters that you’ve been avoiding – you know, the ones that the pros use.
Discover what social media can do for your business and how to select which channel(s) will work best for getting more sales – and which one you can put on the back burner. Great news: you don’t have to be in “all of the places”!
Walk away with a clear understanding of the different social media platforms that are available, along with a clear plan for which ones you’ll be spending time on.
When you join The Marketing School for Makers, you’ll also get a rockstar bundle of bonuses totaling $4,804 worth of additional gifts to make sure your journey here is faster, easier, and generally more awesome.
Scroll down for the juicy details...
Attract more paying customers with better product photos in 14 Days or less with the Product Photography Essentials Workshop for Makers
Need tech support? Here ya go…the Bloom Tech Vault is an ever-growing resource bank that gives you the tools – and the confidence – you need to move past tech overwhelme to even begin to get help.
Finally create the professional website you’ve been wanting – without having to spend a week searching YouTube
A complete suite of PDF worksheets and guides that will help you to make measurable progress that will have tangible results in your business
You will have the full Bloom coaching team inside of a dedicated Facebook group for 12 weeks to give you personalized feedback and support to fast-track your business’ growth
Supercharge your brand design with professional branding expert Jen Be’s Flamazing Brand Personality workshop, created exclusively for Bloom students!
Jen will walk you through the 12 brand archetypes and show you how to build a brand you truly love
Now that you know how to create the gorgeous graphics that will stop the scroll, you need social captions that get the click!
Learn the simple formula for creating social captions that will speak straight to the heart of your Perfect Customer
In this workshop, you will get live support working through a custom-designed pricing worksheet so that you can:
💰 Figure out what your ACTUAL product costs are
💰 Determine your overhead costs (and how to account for them)
💰 Decide on the percentage of profit you want to make
💰 Learn where you can reduce your costs – and where you can earn more profit
You will walk away from this workshop knowing exactly how to calculate a profitable, emotion-free price for your product, so that you can finally start to make real income from this business.
>> Even if you aren’t a ‘numbers person’ (...not me over here raising my hand)
>> Even if you think you can’t charge more for your product
>> Even if you're afraid that charging more will cut your sales (spoiler alert: it won't)
Payment plans not available in California at this time
Get a bonus deep dive business review when you pay in full!
Gayle Lipson, Sparkles and Spitballs
Lucy has helped me truly find my niche, which led me to my perfect customer. I've made so many more sales (and made so much more $$$) than I would have without The Marketing School for Makers!
One of the absolute best parts of the program is the community. I am a solo business owner. No one else in my life is a maker, an Etsy seller, a small product based business owner, so as supportive as my friends and family are, I was really lonely. I had no one to ask my millions of questions, no one else to say, "oh yeah, that's hard for me too!"
In our Marketing School for Makers community, I had a like minded group of (mostly) women who understood what it was like to be doing this on my own...in addition to being a mom and a wife and having a bajillion and one things to get done everyday. I wasn't alone anymore!
Kathy Lohr, Kathy Lohr Designs
In 2020 during the pandemic, I needed to get up and running online: I wanted someone I could understand and trust. Lucy was a "real" person and I was comfortable with her right away.
Since enrolling in The Marketing School for Makers, I have launched my own website, grown my email list from zero to almost 500 subscribers, and my overall sales continue to grow year after year.
My advice if you are considering enrolling: just do it! There is SO much to gain if you want to learn from experience and create new opportunities for you and your business.
Jodi Heerman, Eclectic Expressions by Jodi
I was new to the arts and craft business. I had done a few in-person shows, had a cute set up but didn’t want to tote my stuff everywhere. I realized that I wanted a way to sell my pieces without always doing shows.
I now have a website, an email list, and am active on Facebook and Instagram. I’ve also met some amazing and supportive women through the course.
My advice to anyone who is thinking about enrolling in The Marketing School for Makers: Make the investment in yourself and your business. It is worth it!
13 years ago, I took a few crafting classes with the hopes that I'd keep my hands busy and snackless (oh, the wistful, rational thinking of a 20-something).
It didn't work. I still snack (I never met a block of cheddar cheese and a pack of crackers I didn’t like!)...
… But now I do it as the owner of a 6-figure handmade jewelry business — bel monili — that travels around the country (in non-pandemic times) and has been featured in national publications such as Country Living Magazine and Facebook's #deservetobefound campaign.
The freedom to spend your weekends doing the things you are missing out on now: family time, making, or maybe even *gasp* relaxing
A business that sustains itself AND pays you, so that you can quit working like crazy only to end up with no actual profit
An audience full of people who know, like, and trust YOU – so much so that they are messaging you asking for when your next new collection is coming out
Confidence in your role as an entrepreneur – and finally feeling worthy and deserving of success
Here’s my promise to you - I’m so passionate about helping you grow a profitable business that I’m determined to make it as comfortable and easy as possible for you to confidently jump right in. This program was created to give you the clarity, the tools, and the support you need so you can find more customers and sell more of your craft.
And if you don’t feel that you have the tools and the support you need, then you deserve your money back.
That’s why within 5 days of your purchase, if you haven’t found the program worth your investment, you can ask for a full refund, as I wouldn’t feel right keeping your money. I created this course with every intention for you to succeed, so I stand by my promise to make that happen. Just shoot an email over to email@example.com, and I’ll hit reverse on your payment that same day.
KAtherine Autin, Kat's Jewelry Magic
When I found The Marketing School for Makers, I was dealing with a WordPress website: there was a lot of upkeep on it, my website needed constant development, and my web developer didn't understand what I was trying to do and couldn't keep up.
When I heard Lucy, she spoke to me: I felt that she "got" me. She created a system that anyone could follow: even someone like me who isn't "techy".
She takes you through the concepts: it really has changed my mindset about my business, about being a designer...I felt like this was the right program for me.
I've leaned on this program and community: Lucy's guidance is amazing. I still go back to the course content periodically: it's a lifeline for me.
Elise Van Meerssche, The Jolly Upcycler
I love being part of a community. Every time I join the meeting with Lucy or Jenn I feel a boost of energy.
I've read many marketing books and follow some podcasts but I always feel like they don't talk to me. Being a maker is different and Lucy understands that.
Some weeks are hard and like everyone I have doubts on pursuing my little business but after each meeting I feel like I can do this!
Lisa Bystrak, Rusty and Jewel
During the covid lockdowns I found this course. I remember sitting at my kitchen table at 7:00 in the morning. Laptop, notebook, pen in hand. Anxiety and no self confidence that this would work for me.
As I worked through the lessons the anxiety turned to excitement and the lack of self confidence turned to "heck yea girl! Oh my gosh I'm amazing!" :)
Lucy explained everything so clearly. She broke it down into the perfect bite sized pieces. the next time I looked at the clock it was 3:00 in the afternoon! And I had a website up and running! I'll never forget that feeling of my heart racing because I accomplished something I never thought I could do.
Develop a much-needed marketing plan that gives you confidence in your brand, and attracts more of the people who will buy your work
Learn the skills and technology that you may have been avoiding up until now, so that you can finally move past the fear and into the freedom of having a profitable business
Connects you with other makers who "get it"...no more trying to explain to your family that yes, this is an actual business and not some weekend hobby
Allows you the freedom to watch (and re-watch) the lessons at your own pace, coming back to them to learn more as your business scales
Conserve your most precious resources – time and energy – so that you are able to spend more of your time creating the work you love to make and selling to the customers you love to serve
Finally start to make measurable progress in your business: a gorgeous and cohesive brand package, a more engaged social media following, more subscribers on your email list, and more bucks in your bank account
Weekly live meetings via Zoom (and broadcast into the private student Facebook group) where we can work through any questions you have or roadblocks you run into as you work through the course content
Ask questions, share pictures, and connect with other students in The Marketing School for Makers to collaborate, make cradty business friends, and grow
I'll let you in on a secret: I'm not 'techy' either.
That's why I have carefully researched and chosen tools that give the best, most professional results without the steep learning curve of advanced web programming or technology.
You do need to have a working knowledge of how to use a computer, how to use email, and how to use social media in order to get the most benefit from this course.
Well you showed up in exactly the right place! Social media is all about communication and engagement.
The Marketing School for Makers walks you through building a rock-solid social media strategy that includes figuring out WHO your audience is, WHERE they are on social media, and HOW you can do the work to get them in your world and on your page.
NO! In fact, I am a *little* jealous that you get access to a course like this, because boy it would have saved me a LOT of time figuring it out when I was setting up mine.
You'll get step-by-step instructions for how to set up either a Shopify, Weebly, or Etsy shop, then you will be ready to load up those gorgeous products and sell sell sell!
I have never had someone come to me and say, "You know what, Lucy? I have SO much free time on my hands. I'm bored to tears over here."
I feel this so much! Between running two businesses, taking care of my home, taking care of my family, and *trying* to have a socially-distanced remnant of a social life...sometimes the learning I want to do takes a back seat.
That's why I structured this course to be self-paced, so you have all of the lessons and worksheets at your fingertips to work on when it is convenient for you.
As an extra cherry on top, this course is delivered using a platform that has a mobile app, so you can access the content on the go.
I can't create extra hours in the day for you, but I can deliver you a course that will fit into your schedule and lifestyle!
Probably! If you hunt and peck long enough, I'm sure you will be able to piece together the information that I present to you here.
What you won't find, though, is another Lucy (that's me!) or another Bloom. I am the only artist educator with over 10 years of experience owning a handmade business and over 20 years of experience in marketing and communications.
Your time is valuable, and every day you spend searching for free tutorials and articles is another day your handmade business stays stuck in place.
The value in this course comes from the years of tried-and-true research I've put in while testing these methods in my own business along with the incredible student community that you will now be a part of.
Gaining more engaged followers on your socials and selling more products on your website
Being able to quit spending your weekends at craft fairs, and start making more of your sales online
Building an email list full of people who can't wait to hear – and buy – from you
Selling your products for a price that allows you AND your business to make money – so that you can have the freedom to do things like take vacation, cut back on hours at your day job, or save for a more comfortable future
Finally having a job – and a business – that you love
I’ve created this program to help motivated makers like YOU build thriving, profitable handmade businesses without having to hustle out to every weekend craft show that sends you the “congratulations: you’re accepted” email (or worse – having to fill your schedule with ‘jury by check’ shows because you need some cash).
Payment plans not available in California at this time
Get a bonus deep dive business review when you pay in full!