Holiday Social Media Posts for Craft Businesses

 I’m going to keep it short and simple this week because we are cruising into the holiday week. Right now, more than EVER before, there is a huge amount of support out there for handmade businesses. We are seeing this particularly on social media. You are missing a MAJOR opportunity if you don’t get out there and participate in it! Your holiday social media posts are important.

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Here are 4 tips that you can implement to get more traction with your holiday social media posts:

☞ Use Instagram’s “Link” sticker to direct followers to your website in your stories.

☞ Find hashtags such as #shopsmall #shoplocal #shophandmade for your product and business-related posts.

☞ Try the live features on Facebook and Instagram. Facebook strongly favors live video right now and you’ll reach more of your audience.

☞ Use the Reels feature on Instagram: they love (and favor!) when you use Reels.

I want you to treat your holiday social media posts like you are greeting customers and friends at a show. When you are posting, here are a few things to think about when you are writing the copy (“copy” is the wording part of the post): 

• Speak as though you are talking directly to one person, not to a crowd of people.
• Refer to yourself by name, not in the third person…you want to be authentic in communicating that YOU are the creator (not some big business).
• Respond to comments quickly and authentically: Facebook greatly favors authentic conversations, and that means a genuine back-and-forth.

You may be thinking, “I’m SO in the weeds with making, I really don’t have time to post…”

Well, I’m going to suggest you make time. 

I am pretty confident that you have 10 minutes a day SOMEWHERE that you can carve out to attend to your social media channels.

Having a handmade business is not a “if you build it, they will come” kind of deal. You have to get out into the world and get talking!

Bonus: as a handmade seller, you have a near-constant source of new content…your work!

Here’s how you can easily weave your daily work into your social media:

• Post pics of finished products (easy peasy).
• Show a work in progress. Take photos (or even video) throughout your creation process and post them as a story, a video, or a photo carousel.
• Try a “This or that”. Post two pictures of two different pieces your work and ask your audience which they prefer.
• Do a live video while you are making something and talk through the process (and no, no one is watching closely enough to copy your work…that’s small thinking).
• Do a timelapse video of you making and share it later on.

Finally: sharing is caring.

We are all in this together! Sharing posts from your favorite handmade sellers and small businesses is a great way to drum up interest. You can help get the word out about how awesome it is to shop handmade and provide excellent value to your audience.

Easy ways to share:

? On Facebook, use the ‘share’ option from another business’ post and share it to your own business page and/or personal feed.

? On Instagram, use the share option to share a post to your Stories.

? Take a few moments to go through your favorite small business’ website or Etsy shop and pin your favorite items. Create a “gifts” board to pin them to and share the board with your audience.

? If you blog, create a gift guide blog post.

I’m SO excited to be closing out 2022 and getting ready to move into 2023!

I’ll be opening my signature course Get Online, Grow Online for enrollment, so be sure to get on my waitlist so you’ll know when the doors are open.

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