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Being a handmade business owner sometimes feels a bit like bobbing in the ocean...you're surviving, but there's no one around who know's what you're doing.
Here at Bloom, we are a community of makers who have found the answer to "what would you do for a career if you weren't being paid?"....except we'd like to be paid.
You are in the right place if you want to learn how to sell more of your work to the people who will love – and appreciate – handmade.
Brand building and strategy
How to use Canva like a boss
Content creation for makers who want to sell
Marketing tips and tricks
Join me in the classroom as I cover:
Ready? Let's roll (and enroll)
Choose your adventure
The Craft Business Kickstarter is your complete step-by-step interactive PDF guide to walk you through setting up your business.
By the time you've finished the Kickstarter, you’ll have…
A business name and all of your online channels selected and claimed
A legal business structure selected
A license to collect and remit sales tax in your home state
The ability to purchase materials for your product tax-free (where applicable)
A business bank account, insurance, & a bookkeeping plan
A real, legal, legit business!
Turn social media into your secret weapon and win the content block battle.
Kickstart that Craft Business
After working through The Marketing School for Makers, you’ll:
Create a complete branding package that takes your handmade business from hobby to pro, so that you start to attract more of the people who will buy
FINALLY find people who just can't wait buy your work – and will keep coming back for more
Crack the code on how to get social media to work for your business, without scrambling to try to be in ‘all the places’, so that you can get more followers, more engagement more reach, and more customers
Have a customer list full of people who can’t wait to hear about – and buy – your new product launches and collections
Find customers, sell more of your creations, and make more money
The Marketing School for Makers
Laura Stuart, Studio Forget-Me-Not!
I am so thankful for the Clear Cut Canva course created by Lucy at Bloom.
The most exciting thing that happened (as a result of this course) was that I finally finished a coloring book that I worked on for about eight months.
The course shows you how to navigate all the tools that you will need to create a professional designs, logos, brands, color schemes, photo edits, fonts and so much more. She even shows you how to organize your projects within the program. I was able to make a dream happen and I am so grateful! I just launched my first coloring book on Amazon!
"I was able to make a dream happen and I am so grateful! I just launched my first coloring book on Amazon! Lucy’s instruction with Clear Cut Canva made my learning curve easy!"
Jodi Heerman, Eclectic Expressions by Jodi
I love the Bloom community and I've gotten to know members away from the group: we collaborate together.. The encouragement you provide to the group is what stands out above other programs out there. I highly recommend Bloom because of the personal contact, easy to understand modules, resources, and encouragement.
"Because of Get Online, Grow Online, I launched my website and started my email list!."
Katherine Orr, KatOrriginal
I needed to redesign my website and up my online presence. There's a lot of advice out there, which makes it confusing. I loved Lucy's professional approach focused on artists/artisans/crafters. And...her program works! My advice to anyone considering Get Online, Grow Online is DO IT! Don't wait, it's worth it for yourself and your business! I almost signed up a few months earlier and regret not doing it earlier.
"I launched a new website, increased my social media presence and got more sales!"
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
I invite you to come on in and join the Bloom community: I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
Hi, I'm Lucy.
