Marketing tips and tricks
Content creation for makers who want to sell
How to use Canva like a boss
Brand building and strategy
Being a handmade business owner sometimes feels a bit like bobbing in the ocean...you're surviving, but there's no one around who know's what you're doing.
Here at Bloom, we are a community of makers who have found the answer to "what would you do for a career if you weren't being paid?"....except we'd like to be paid.
You are in the right place if you want to learn how to sell more of your work to the people who will love – and appreciate – handmade.
Choose your adventure
The Business School for Makers is your complete step-by-step resource to walk you through setting up your business.
By the time you've finished The Business School for Makers, you’ll have…
A business name and all of your online channels selected and claimed
A legal business structure selected
A license to collect and remit sales tax in your home state
The ability to purchase materials for your product tax-free (where applicable)
A business bank account, insurance, & a bookkeeping plan
A real, legal, legit business!
Introducting Clear Cut Content: The self-paced content creation course for makers looking to grow their audience (and get more sales!)
Yup, I need this
After working through The Marketing School for Makers, you’ll:
Have a complete branding package that takes your handmade business from hobby to pro, so that you start to attract more of the people who will buy
FINALLY find people who just can't wait buy your work – and will keep coming back for more
Crack the code on how to get social media to work for your business, without scrambling to try to be in ‘all the places’, so that you can get more followers, more engagement more reach, and more customers
Have a customer list full of people who can’t wait to hear about – and buy – your new product launches and collections
You've got your business, product, and offer created, and while you LOVE to learn – you are ready to stop trading dollars for hours and scale up.
As someone who quite literally walks the walk of being a creative business owner, I get it.
Every creative business has a unique set of needs, which is why there is no "one size-fits-all" marketing solution.
That's where I come in: if you're ready to ditch the DIY marketing and share your awesomeness with the world, then let's chat!
Work with me
"It's a lifeline for me"
When I found The Marketing School for Makers, I was dealing with a WordPress website: there was a lot of upkeep on it, my website needed constant development, and my web developer didn't understand what I was trying to do and couldn't keep up.
When I heard Lucy, she spoke to me: I felt that she "got" me. She created a system that anyone could follow: even someone like me who isn't "techy".
She takes you through the concepts: it really has changed my mindset about my business, about being a designer...I felt like this was the right program for me.
I've leaned on this program and community: Lucy's guidance is amazing. I still go back to the course content periodically: it's a lifeline for me.
Katherine Autin, Kat's Jewelry Magic
"After each meeting, I feel like I CAN do this!"
I love being part of a community. Every time I join the meeting with Lucy or Jenn I feel a boost of energy.
I've read many marketing books and follow some podcasts but I always feel like they don't talk to me. Being a maker is different and Lucy understands that.
Some weeks are hard and like everyone I have doubts on pursuing my little business but after each meeting I feel like I can do this!
Elise Van Meerssche, The Jolly Upcycler
"I accomplished something I never throught I could do"
During the covid lockdowns I found this course. I remember sitting at my kitchen table at 7:00 in the morning. Laptop, notebook, pen in hand. Anxiety and no self confidence that this would work for me.
As I worked through the lessons the anxiety turned to excitement and the lack of self confidence turned to "heck yea girl! Oh my gosh I'm amazing!" :)
Lucy explained everything so clearly. She broke it down into the perfect bite sized pieces. the next time I looked at the clock it was 3:00 in the afternoon! And I had a website up and running! I'll never forget that feeling of my heart racing because I accomplished something I never thought I could do.
Lisa Bystrak, Rusty and Jewel
Hi, I'm Lucy.
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
I invite you to come on in and join the Bloom community: I’d love to tell you how I can help you find the people who will buy your stuff!
I'm intrigued: tell me more!
Wait! Before you take off, why not...
Grab the guide