Imagine this: You’re ready to create some social media posts. You’re feeling pretty pro right now. You are going to schedule a few of them ahead of time and really do this whole “content creation” thing. You have pictures saved. You’re gonna link to a few of your products. You even have a little ‘inspiration’ […]
I love getting my business organized and ready for the new year in January. I don’t know about you, but after the holidays, my business space can look like the toy aisle at Wal-Mart the day after Christmas. If you’re feeling a bit overwhelmed, I’ve got some tips to help you cut through the clutter […]
Holiday shipping delays are a really regular part of the season. As online shopping continues to be the preferred method of customers, the shipping delays also keep growing. On the bright side, since in-person shopping has opened up again, the shipping delays are not nearly as bad as in years past. The New York Times […]
Well this month is just FLYING by! Before you know it the snowflakes will be falling and we will be a-carolin’ 🎄 This holiday season is again all about selling online. This means making, photographing, listing, marketing, selling, and SHIPPING. I’ve got my top holiday shipping tips for a successful holiday season all wrapped up […]
With 2 months to go until Christmas shopping is in full swing, it’s high time to get a product production schedule into place. Since the vast majority of shopping will be taking place online this year as in recent years, this is your chance to really get some great traction in the online side of […]
The weather is turning colder (at least here in the Northeast), and the holiday commercials have already started. We are SO CLOSE to the official holiday season. It’s time to finalize your holiday checklist (and check it twice!). I know that you’ve got a LOT of making to do! I’m going to keep this short […]
So much to make, so little time. This is the plight of every maker, right? You are the wearer of many hats – production, marketing, customer service, shipping, accounting… How the heck can you do it all? I’ll give you the secret: batching work and time blocking. You are likely a solopreneur, meaning that you […]
I know the thought of finding more time seems like a cruel joke. I get it! This is the eternal struggle of a handmade business owner: Make the stuff Photograph the stuff List the stuff Market the stuff Sell the stuff Make more stuff Wash, rinse, and repeat. Here’s the thing, though…there’s this little thing […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
