Your go-to guide to mastering your in-person market experience
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Hi! I’m Lucy.
Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
Looking to sell your handmade items online? I’m so excited for you! Selling your crafts online is an exciting opportunity to showcase your talent, connect with a broader audience, and generate income doing what you love.
I am incredibly grateful for my handmade jewelry business, bel monili. Once I started selling online, it was (and continues to be) a way for me to create AND bring in money. Oh, and I can do all that without all the hassles of in-person craft shows. I get to be home with my family while running my business.
I want the same for you. So, let’s dive in and explore the wonderful world of online selling!
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
The first step on your journey to selling handmade items online is finding the right platform to showcase and sell your creations. Here are a few popular options:
Etsy is a well-established online marketplace dedicated to handmade and vintage items. Its user-friendly interface and vast community of creative enthusiasts make it an ideal platform for beginners. Setting up a shop on Etsy is a breeze, and their built-in features for managing inventory and processing payments make selling a seamless experience.
Creating your online store through platforms like Shopify might be the perfect fit if you’re looking for a more personalized touch. With Shopify, you have complete control over your brand, design, and customer experience. It offers a range of attractive templates and intuitive tools to help you set up and manage your store effortlessly.
Other ways to sell online include Amazon Handmade, Square, Wix and more. Each has pros and cons for setting up a shop. I do suggest you look into each one. Ask other makers what they use (you can do this in my free Facebook group!).
Now that you’ve chosen your online marketplace, it’s time to set up shop and make it shine!
When crafting product descriptions, let your creativity shine through your words. Highlight the unique features, materials used, and the story behind each item. Use adjectives that evoke emotions and make potential customers fall in love with your creations.
Quality photos are vital in the online world. Invest in good lighting and a decent camera or smartphone with a high-resolution camera. Capture your handmade items from various angles and showcase their intricate details. Remember, a picture is worth a thousand words, so make yours count!
Your shop is up and running, whoo-hoo! Now it’s time to spread the word and get eyeballs on your fantastic creations.
Harness the power of social media platforms like Instagram, Facebook, and Pinterest. Share stunning photos, engage with your followers, and collaborate with influencers in your niche. Use relevant hashtags and create captivating captions that spark curiosity and encourage people to explore your shop.
Consider starting a blog or a vlog where you share your creative journey, behind-the-scenes glimpses, and DIY tutorials. This helps you connect with your audience on a deeper level and establishes you as an expert in your craft. Share your blog or vlog posts across social media channels to drive traffic to your shop.
Providing excellent customer service is key to building a loyal customer base and generating positive reviews.
Respond to customer inquiries and messages promptly. Be polite, professional, and helpful in your interactions. Clear communication and excellent customer service go a long way in earning repeat customers and building your reputation.
Ensure your handmade items are well-packaged to withstand the journey to their new homes. Add a personal touch with a handwritten thank-you note or a small surprise gift. Offering quick shipping and providing tracking information adds to the customer’s satisfaction and enhances their shopping experience.
Congratulations! Your shop is thriving, and you’re ready to take it to the next level. Consider these strategies to expand your reach:
Team up with fellow artists, creators, or complementary businesses to cross-promote each other’s products. Collaborations introduce your brand to a new audience and foster creativity and community spirit.
Participating in local craft fairs, markets, or pop-up shops allows you to connect with customers face-to-face and create meaningful interactions. These events provide valuable feedback, networking opportunities, and potential wholesale partnerships. Remember to get your booth visitors to sign up for your email list!
Building a successful online business takes time and effort. Still, with dedication and a sprinkle of creativity, you can thrive in the world of online selling.
If you are selling at a market or fair, that means you’ve got a GREAT head start on having a thriving online business too!
That’s why I’ve created a free online workshop called Make, Market, Sell. You’ll get the inside scoop on what to do to sell more of your work this holiday season.
Say “goodbye” to the constant weekend hustle and hello to more “cha-chings” at home.
After running bel monili (my handmade jewelry business) for 10 years, I launched Bloom in 2019 to create a community where handmade business owners could learn, grow, and support each other in this wild venture of small business ownership. Welcome to Bloom!