Welcome to the Bloom blog

Happy New Year, my creative entrepreneur friends! The start of a new year is always full of possibilities. Whether you’re running a handmade jewelry business, creating custom pottery, or selling your one-of-a-kind artwork, now is the perfect time to think about how you’re going to keep your audience engaged and excited about your products throughout […]

Ah, the New Year—a time for fresh starts, new goals, and (let’s be real) a lot of to-do lists that may or may not get completed. But there’s one item that should definitely be on your list as a handmade or creative business owner: reassessing your pricing strategy. Let’s face it: pricing is hard. It’s […]

Ah, the new year—when everyone’s inbox is flooded with “New Year, New You” emails, your gym’s parking lot looks like a game of Tetris, and everyone’s suddenly really into kale smoothies. But for handmade sellers like you, this is also the time to dust off your planner, check in on your business, and setting goals […]

Ah, the year-end business audit—the phrase might conjure images of spreadsheets gone wild and existential questions about where your profits went. But fear not, fellow creative entrepreneur! Conducting a year-end business audit doesn’t have to be an overwhelming chore.  Think of it as an opportunity to reflect on the past year, make data-driven decisions, and […]

If you’re running a handmade business in 2025, you already know it’s not just about creating beautiful, one-of-a-kind products. It’s about crafting a sustainable plan for your business that doesn’t burn you out faster than a candle at a beachside wedding. In this era of TikTok trends and eco-conscious customers, staying afloat requires both artistry and […]

The holiday shopping season is here—and with it, the mad dash to get everything ready, ship out orders, and make your customers smile. If you’re a handmade business owner, you’re no stranger to the busy holiday rush. The good news? You’re not alone in this! You’ve survived busy seasons before, and you can do it […]

As a handmade business owner, you might have attended a craft fair or pop-up market in your local community, where you set up a table, displayed your products, and got the chance to connect face-to-face with customers. But what if you could do all of that online, reaching even more potential customers without leaving your […]

In the world of handmade goods, gift giving is a powerful driver of sales and an emotional experience for buyers.  For handmade sellers, understanding the psychology behind gift giving can help you connect with your audience, position your products more effectively, and ultimately grow your business.  I thought it would be interesting to dive into […]

With the holiday season just around the corner, it’s time for handmade business owners to roll up their sleeves and whip up some delightful customer loyalty magic! Establishing a loyal customer base can make the difference between a thriving business and one that merely survives. But don’t worry, crafty friends! This blog is packed with […]

As a marketing strategist for creative businesses, I often talk to handmade and creative business owners who are feeling overwhelmed and unsure of where to start. They have a great product or service, but they’re not sure how to turn it into a thriving business. The truth is, business success doesn’t have to be scary. […]