Content Marketing Mistakes Creatives Make

As a marketing strategist who’s worked with countless talented entrepreneurs like yourselves, I’ve noticed a few common pitfalls that can prevent your content marketing from reaching its full potential.

I get it, running a craft business is a labor of love, and marketing your masterpieces can feel like a daunting task. 

I’m here to share some friendly advice and help you avoid these missteps. 

Remember, your content is a window into your creative world, so let’s make sure it shines brightly!

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Consistency in Content Marketing is King

One mistake I often see is a lack of consistency. Picture this: a customer discovers your amazing hand-knit scarves on social media, but when they visit your profile a week later, there’s nothing new to see. 

They might lose interest and move on to another shop that regularly updates their feed with fresh, eye-catching content. 

To keep your audience engaged, it’s important to establish a consistent posting schedule. Whether it’s a daily photo of your latest creation, a weekly behind-the-scenes video, or a monthly blog post about your creative process, find a rhythm that works for you and stick to it.

What’s the Story?

Another mistake I’ve noticed is a tendency to focus solely on product photos. While showcasing your beautiful handmade jewelry or pottery is essential, it’s equally important to share the story behind your work. 

What inspires you? Do you share your values? What challenges have you overcome? 

So sharing these personal details not only humanizes your brand but also creates a deeper connection with your customers.

They’ll be more likely to support a business that resonates with them on a personal level.

Content Marketing Includes Describing Your Photos

Have you ever heard the saying, “A picture is worth a thousand words”? Well, that might be true in some cases, but in the world of content marketing, words are just as important as visuals. 

Don’t underestimate the power of compelling captions and descriptions. 

Instead of simply stating, “New earrings for sale,” try something like, “These handcrafted silver earrings were inspired by the delicate patterns of snowflakes. They’ll add a touch of winter magic to any outfit.” 

See the difference? A little bit of descriptive language can go a long way in capturing your audience’s attention and imagination.

The Ultimate Content Marketing – Ecommerce

One mistake that really breaks my heart is seeing talented creatives neglecting their online presence.

In today’s digital age, having a website or online shop is a must. It’s your virtual storefront, open 24/7, where potential customers can browse your products, learn about your brand, and make purchases. 

Don’t miss out on this valuable opportunity to reach a wider audience and grow your business. 

If you’re not sure where to start, there are plenty of user-friendly platforms and resources available to help you create a stunning online presence that reflects your unique style.

This is something I go over in detail in my online course, The Marketing School for Makers. Take a look at everything you can learn in the course by clicking here.

Get to Know Your Perfect Customer

Last but not least, one mistake that can hinder your success is ignoring your audience. 

Your customers are your biggest fans and your most valuable source of feedback. Engage with them on social media, respond to their comments and questions, and listen to their suggestions. 

By building a community around your brand, you’ll create loyal customers who will not only support your business but also spread the word about your amazing creations.

Content Marketing Mistakes Creatives Make

Remember, marketing your creative business doesn’t have to be a chore. By avoiding these common mistakes and implementing these simple tips, you can create content that truly shines and captivates your audience. 

The Business School for Makers

Do what you love. Make money doing it! That’s the dream, right? But first, you need to get set up in a way that turns your hobby into a legit business. 

The Business School for Makers is your one-stop-shop for getting your craft business up, running, and making money.

Get all the details about the course here: The Business School for Makers. Let’s get you set up the right way (without the side of stress!).