Goals Are the Key to Business Success

As a marketing strategist for creative businesses, I often talk to handmade and creative business owners who are feeling overwhelmed and unsure of where to start. They have a great product or service, but they’re not sure how to turn it into a thriving business.

The truth is, business success doesn’t have to be scary. In fact, it’s quite the opposite. Business success is the result of setting and achieving goals.

When you have clear goals, you have a roadmap to follow. You know where you’re going and how to get there. This gives you direction, motivation, and focus.

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So, how do you set goals for your handmade or creative business?

Here are a few tips:

1. Start with the end in mind. What do you want your business to look like in five years? What kind of impact do you want to make? Once you have a clear vision of your future, you can start setting goals that will help you get there.
2. Be specific. Instead of saying “I want to make more money,” say “I want to increase my sales by 20% by the end of the year.” The more specific your goals are, the easier it will be to track your progress and make adjustments as needed.
3. Set SMART goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This framework will help you create goals that are both challenging and attainable.
4. Break down your goals into smaller steps. Don’t try to tackle everything at once. Break down your big goals into smaller, more manageable steps. This will make them seem less daunting and help you stay motivated.
5. Track your progress. Keep track of your progress toward your goals. This will help you stay on track and identify areas where you need to make adjustments.
6. Don’t be afraid to adjust your goals. As your business grows and evolves, you may need to adjust your goals. That’s okay! Just be sure to revisit your goals regularly and make changes as needed.

Read more about goal setting challenges for your handmade business here.

Once you’ve set your goals, it’s time to start taking action.

Here are a few tips for achieving your business goals:

1. Create a plan. Once you know your goals, create a plan for achieving them. This plan should outline the steps you need to take, the resources you’ll need, and the timeline for completion.
2. Take action. Don’t just sit around and wait for things to happen. You need to take action every day to move toward your goals.
3. Be persistent. There will be setbacks along the way. Don’t let them discourage you. Just keep pushing forward and you’ll eventually achieve your goals.
4. Celebrate your successes. It’s important to celebrate your successes, no matter how small. This will help you stay motivated and keep moving forward.  

Remember, business success is a journey, not a destination.

It takes time, effort, and dedication to build a successful business. But if you set clear goals and take consistent action, you’ll be well on your way to achieving your dreams.

So, what are you waiting for? Start setting goals for your handmade or creative business today!

Here are a few additional tips for setting and achieving business goals:

• Get feedback from others. Ask your friends, family, and colleagues for their input on your goals. They may have some valuable insights that you haven’t considered.
• Find a mentor or coach. A mentor or coach can provide you with guidance, support, and accountability as you work toward your goals. My Marketing School for Makers is designed to give you all of this, and more!

• Join a mastermind group. A mastermind group is a group of like-minded entrepreneurs who can share their experiences and help each other achieve their goals.

By following these tips, you can set and achieve goals that will help you turn your handmade or creative business into a thriving success.

So, don’t be scared. Goals are the key to business success.

Now go out there and make it happen!

P.S. If you’re looking for more tips on setting and achieving business goals, be sure to sign up for my email list so you can get my weekly tips on getting your creative business to BLOOM!