The One Thing You Can Do to Increase Engagement

If your social media feels more like a ghost town than a bustling marketplace, you’re not alone. Many handmade business owners pour their heart and soul into crafting incredible products, only to find themselves shouting into the void when it comes to increasing engagement.

There are so-called “hacks” that promise quick results, but they often leave you feeling like you’re running in circles, right? 

Well, get ready to ditch the hamster wheel, because I’m about to share a game-changer that will take your online presence from forgettable to captivating.

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

The Missing Piece to Increase Engagement: It’s All in the Plan

Before you roll your eyes and say, “But I’m a creative, not a planner!” hear me out. I know you thrive on spontaneity and that spark of inspiration that leads to incredible products. But here’s the secret: A bit of strategic planning can amplify that creativity and connect you with the audience who will adore what you make.

Think of it like this: Your favorite musicians might seem effortlessly cool on stage, but behind the scenes, they’ve rehearsed every note. Your go-to restaurant might have a dish that surprises you, but that culinary masterpiece didn’t happen by accident.

Why Planning is Your Handmade Business’s BFF

• Consistency is Key: A plan helps you show up regularly, not just when the mood strikes. This builds trust and anticipation with your followers.
• Tell a Story: Planning allows you to craft a cohesive narrative around your brand and products. People connect with stories, not just pretty pictures.
• Ride the Wave: A plan helps you capitalize on trends and seasonal opportunities without scrambling at the last minute.
• Data-Driven Decisions: A plan lets you track what’s working and what’s not, so you can refine your strategy over time.

It’s Not Just About Social Media

Planning goes beyond Instagram posts. It’s about everything from your email newsletter schedule to when you launch new products. It’s about understanding your Perfect Customer and tailoring your content to speak directly to them.

Need a Blueprint? I’ve Got You Covered

If you’re ready to take the plunge into the world of strategic planning but don’t know where to start, I’ve got a resource for you: The Marketing School for Makers. This course is specifically designed for creative entrepreneurs like you and offers a step-by-step framework for planning that doesn’t stifle your creativity.

In fact, our last live meeting during the course will be a 3-HOUR LIVE planning session so you can head into the 3rd quarter ready to ROCK your marketing.

The One Thing You Can Do to Increase Engagement

Planning might not be as exciting as a kiln firing or a new yarn delivery, but trust me, it’s the secret ingredient that will help your handmade business shine. So, grab your planner (digital or old school) and start sketching out your path to engagement greatness.

---

The Business School for Makers

Do what you love. Make money doing it! That’s the dream, right? But first, you need to get set up in a way that turns your hobby into a legit business. 

The Business School for Makers is your one-stop-shop for getting your craft business up, running, and making money.

Get all the details about the course here: The Business School for Makers. Let’s get you set up the right way (without the side of stress!).