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Hi! I’m Lucy. Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your handmade business WORK online.
We may be losing an hour today (hello, Daylight Savings) but we are gaining Spring! This is the perfect time to fill your social media with fresh posts. Spring content ideas are blossoming!
No matter what you make, there are ways you can use the season to freshen up your posts. Here’s a list of 25 of my favorite spring content ideas. Use one, a few…or all of them, and welcome in the longer days!
Let’s hop to it!
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
25 Spring Content Ideas for Handmade Businesses
Spring Collection Sneak Peeks: Build anticipation by sharing sneak peeks of your upcoming spring collection. Tease followers with glimpses of new products or designs.
Behind-the-Scenes Photos: Show the process behind your handmade creations. Share images or short videos of you crafting your products. This adds authenticity and connects customers to your brand story.
Spring-Themed Product Features: Highlight products that are perfect for springtime. For example, if you make jewelry, showcase pieces with floral motifs or pastel colors.
DIY Tutorials: Share DIY tutorials related to spring. This could include crafting projects using your products or seasonal home decor ideas.
Customer Spotlights: Feature photos or testimonials from happy customers using your products. Encourage them to share how they incorporate your handmade items into their spring routines.
Spring Sale Promotions: Offer special discounts or promotions for spring-themed products. Create a sense of urgency by emphasizing limited-time offers or exclusive deals.
Spring Inspiration Boards: Create mood boards or collages featuring your products alongside spring imagery like flowers, sunny days, and outdoor activities.
Spring Equinox Celebration: Celebrate the arrival of spring with your followers. Share fun facts about the spring equinox, seasonal traditions, or your favorite things about this time of year.
Giveaways: Host a giveaway featuring your spring products. Encourage followers to like, share, and tag friends for a chance to win.
Spring Cleaning Tips: Share tips on how to clean and care for your handmade products. This could include advice on maintaining jewelry, washing textiles, or preserving natural materials.
Spring-themed Flat Lay Photos: Arrange your products in a visually appealing flat lay with spring-inspired props like flowers, leaves, or pastel-colored backgrounds.
Spring Equinox Trivia: Share interesting facts or trivia about the spring equinox and its significance in different cultures.
Springtime Recipe Collaboration: Partner with a food blogger or chef to create spring recipes that complement your handmade products. For example, if you sell pottery, collaborate on table setting ideas for spring gatherings.
Self-Care Tips: Share tips and rituals using your products as part of a springtime wellness routine.
Springtime Packaging Ideas: Showcase creative packaging ideas for spring orders, such as using eco-friendly materials or incorporating floral accents.
Springtime Playlist: Curate a Spotify playlist featuring upbeat springtime tunes to accompany your followers’ browsing experience.
Reading List: Recommend books or articles related to spring themes, creativity, or entrepreneurship, or just share what you’re currently reading this season.
Spring Cleaning Checklists: Provide printable checklists or infographics to help followers organize and declutter their homes for spring. Don’t forget to mention how your products fit in to their newly scrubbed home!
Fashion Lookbook: Use Canva to create a spring fashion lookbook featuring your handmade accessories or clothing items.
Springtime Workspace Inspiration: Share photos of your workspace decorated with spring-themed decor and organization tips.
Gardening Tips: Do your customers love gardening? Share gardening tips and DIY projects using your products, such as planters or garden markers.
Pet Accessories: If you make pet products, showcase your handmade pet accessories like collars, bandanas, or toys, perfect for spring adventures with furry friends.
Color Palette Inspiration: Share color palettes inspired by spring landscapes and nature, showcasing how they can be incorporated into your products.
Home Decor Trends: Highlight emerging home decor trends for spring, featuring your handmade items as stylish additions to any space.
Virtual Events: Host virtual events like workshops, Q&A sessions, or product launches tailored to spring themes and interests.
Remember to engage with your audience by asking questions, responding to comments, and creating interactive content. Spring is all about renewal and growth, so let your creativity blossom on social media! 🌸
Learn the secret to creating content that actually leads to sales with my course, Clear Cut Content! You’ll learn how to turn what you already do into easy, reusable content. Get all the information my self-paced course here.